Andy Hudson is the Managing Partner at 401(k) Champions
Show Notes
Welcome to episode #40 of the Fiduciary U Podcast. My guest on this episode is Andy Hudson, the Managing Partner of 401k Champions and a well-known coach, consultant, and sales strategy expert to top 401k advisors, typically generating $1m+ in annual revenue. He started his consulting practice over a decade ago after more than a decade in the retirement industry at companies like John Hancock and Manulife.
On the episode, we have a great discussion about practice management for retirement plan advisors and how they can work on their business instead of just in the business. We cover sales strategies like the importance of building a proprietary process to differentiate your practice, demonstrating deep expertise by diagnosing accurately so you can prescribe effectively, avoiding the urge to sell prospects on what services you offer instead of future outcomes you can achieve, and how to create a flexible narrative and messaging approach that can be applied to the unique needs of your prospects. Finally, we also discuss Andy’s consulting philosophy which is built around 3 pillars: sales and lead generation, service model and growth map and how advisors can identify their biggest business driver so they can focus on that area.
What is The Fiduciary U™ Podcast?
The Fiduciary U™ Podcast shares the latest information on corporate retirement plan trends, ideas, and best practices to assist decision-makers and others in this industry in being more effective at their jobs. The show features industry experts across multiple disciplines who share their unique perspectives and actionable insights about how to provide a great retirement plan for employees in a rapidly changing world.
Your host, Josh Itzoe, is the Founder & CEO of FiduciaryWorks and the author of The Fiduciary Formula and Fixing the 401(k). The goal of Fiduciary U™ is to build a community that helps all of us enhance our knowledge, sharpen our skills, and stay at the forefront of industry trends so we can do our jobs better and make a positive impact in the lives of real people whose financial futures depend on us.