Are you tired of seeing high download numbers without any actual clients or ROI?
We had a fantastic conversation with Nathalie Doremieux about the most important topic for entrepreneurs using podcasts: converting listeners into customers. Nathalie, a problem solver with a background in tech, explains that many business podcasters have the wrong focus by chasing download numbers. She argues that downloads are only great if you want sponsors; if you want clients, you must focus on quality over quantity.
We need to shift our strategy by creating episodes that are deliberately designed to speak to our ideal listener and be actionable. Nathalie emphasizes that publishing an episode is just the start; it should be treated as a valuable asset for repurposing and relationship building. We learned that success isn't measured by platform metrics like Apple or Spotify, but by controllable key performance indicators (KPIs) on our own website, such as page visits and sign-ups.
She shares the power of her tool, Podcast Lead Flow, which uses AI to analyze an episode, ask the listener questions about their current situation, and provide a unique, customized piece of advice—like a tailored lead magnet. This process pre-qualifies potential clients and initiates a direct, one-on-one conversation via email. We discuss the importance of having a unique, actionable call to action repeated often, guiding the person who is ready to take the next step now.
Key Takeaways
- Downloads are primarily a metric for attracting sponsors, so for client conversion, prioritize quality engagement over sheer quantity.
- For business podcasts, reverse engineer your content strategy to ensure every episode addresses what your ideal listener needs to hear.
- Publishing an episode should be viewed as the beginning of leveraging an amazing asset, not the final end goal of creation.
- Key performance indicators (KPIs) for conversion must be measurable, which means directing listeners to your owned website for sign-ups and tracking visits.
- Use Artificial Intelligence (AI) to amplify personalization by creating custom lead magnets relevant to the specific episode and listener input.
Resources
- Guest's Bio: Nathalie Doremieux helps coaches, course creators, and podcasters turn their audience into paying members and clients—without the tech headaches or endless content creation. Her business life has involved building websites, membership sites, and online course platforms. She and her partner developed Podcast Lead Flow after realizing they couldn't connect their own podcast to their business
- Website: https://podcastleadflow.com/
- Nathalie Doremieux’s Linkedin: https://www.linkedin.com/in/nathaliedoremieux/
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