The Health Marketing Daily | How Wizard Wellness used a beauty | Hangover-prevention supplements are the hottest new | Ad campaign launch for Inspired by

The Health Marketing Daily — September 04, 2026 In this episode: • A beauty industry veteran has launched a wellness brand into the allergy supplement category using consumer brand tactics borrowed from skincare — a live case study in cross-category disruption for health marketers. • Hangover-prevention supplements are crossing into mainstream retail and fine dining, signalling the emergence of a credible new sub-category within the wellness supplement market. • UK functional water brand Inspired by Buxton Peak has gone live with a consumer advertising campaign leading on vitamins and minerals — a sign that functional hydration is entering a more competitive, above-the-line marketing phase in British retail. • Barilla is acquiring a fast-growing nutrient-dense mac-and-cheese brand, signalling that one of Europe's largest pasta groups is actively building a functional food portfolio through acquisition rather than internal innovation. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.