When it comes to lead follow up, persistence matters.
Oftentimes outsourcing is better than doing nothing at all. One of the best ways to improve your lead follow up cadence is to automate the process using AI (artificial intelligence).
Remember, leads expect an instant, helpful response when they submit an inquiry to you. And if they don’t instantly receive a valuable response in a timely manner, they’re likely going to go with your competitor.
In this episode Nathan Joens, the co-founder of Structurely, joins me to discuss how AI can improve your conversion rate without needing your constant attention. Structurely uses AI text messaging and AI email to engage, qualify and nurture your leads automatically and then passes them off to you as a qualified appointment.
When you start to tighten up your lead response time, you will put your business at a great advantage over your competitors. Statistics show that up to 63% of businesses are taking too long to respond to a lead. If you can get your response time anywhere from 0-5 minutes, you can win the trust and business of the leads your competitors are losing to long response times.
[2:06] Who is behind Structurley and what do they do
[2:58] Is AI going to affect how people view my business? Is it personal enough?
[4:24] The future of lead follow up
[5:16] How to make your AI more personable
[6:25] The benefit of keeping your lead warm and how to automate it
[8:11] Targeting a specific lead with AI
[10:02] How to avoid your agents from not following up with their leads
[13:07] How to re-engage old leads neglected
[14:38] How Structurally handles bad phone numbers
[15:52] Best use cases when using structurley
[17:31] Is it a good idea to integrate AI Message response into your website?
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This podcast is dedicating to taking an honest look at the reality of marketing and growing your real estate business. My guess is, you want to close more deals (whether it's working with buyers or sellers), but it's not as easy as some people (like bullsh*t marketers) would have you believe.
I spend my day consulting with some of the best agents in the industry which basically means I have a front row seat to the behind-the-scenes of world-class marketing campaigns and listing strategies, and I’m here to unveil some of those strategies and tactics with you.
Listen in as I share what’s good in real estate & the world of marketing!