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I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss how to build swipe files and how to remix successful strategies. Jordan breaks down why these marketing funnels work and the anatomy of a successful funnel.
Episode Timestamps:
00:00 Intro
01:27 Why build Swipe Files
04:00 Example 1: Tweets
08:40 Example 2: DTC Product
12:10 Example 3: Thumbnails
14:47 Example 4: Landing Page
18:46 The Anatomy of a Funnel
22:22 Example 5: Email Followup
26:13 Example 6: Digital Lead Magnet
28:57 Example 7: IRL Lead Magnet
30:26 Creating a Got Got Swipe File
31:14 Innovating on Pricing
31:33 Micro SaaS idea: AI Agent Funnel Scraper
1) We see 4,000-10,000 ads daily. Turn that consumption into creation with a swipe file.
The best way to learn how to sell? Study how YOU got sold.
Create a "got got" file - save anything that makes you take action (click, share, buy).
2) Use My Mind to easily save & organize inspiration:
• Chrome extension for quick saves
• Tag system for easy retrieval
• Serendipity feature to surface random inspo
Beats bookmarking tweets you'll never see again!
3) Look for pattern interrupts & scroll-stoppers.
Example: Not Fried chicken ice cream
Lessons:
• Combine unexpected elements
• Use high contrast visuals
• Mix hot & cold concepts
Apply this thinking to your digital products!
4) Anatomy of a killer funnel:
• Top: Free value (content, lead magnets)
• Middle: Nurture (email sequences, surveys)
• Bottom: Convert (calls, buy buttons)
Key: Top should be ALL about THEM. Only talk about yourself at the bottom.
5) IRL to URL: Don't forget offline lead gen!
Tiago Forte's "Building a Second Brain" book:
• Bonus chapter accessed via URL in book
• Segments readers for targeted offers
Think: How can you bridge physical & digital worlds?
6) Innovation isn't just about product. Consider:
• Marketing innovation
• Pricing model innovation
Example: Sublime app's "pay what you want" model
Could this work for your biz?
7) Micro SaaS idea: AI Agent Funnel Scraper
Automatically collect & analyze:
• Email sequences
• Sales funnels
• Marketing tactics
Build a searchable database of winning strategies to remix!
8) Remember: Everyone's seeing "cool stuff" daily. You just need to train yourself to notice & capture it.
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JORDAN ON SOCIAL
X/Twitter: https://x.com/jrdnmix
LinkedIn: https://www.linkedin.com/in/jordan-mix1/
Episode Timestamps:
00:00 Intro
01:27 Why build Swipe Files
04:00 Example 1: Tweets
08:40 Example 2: DTC Product
12:10 Example 3: Thumbnails
14:47 Example 4: Landing Page
18:46 The Anatomy of a Funnel
22:22 Example 5: Email Followup
26:13 Example 6: Digital Lead Magnet
28:57 Example 7: IRL Lead Magnet
30:26 Creating a Got Got Swipe File
31:14 Innovating on Pricing
31:33 Micro SaaS idea: AI Agent Funnel Scraper
1) We see 4,000-10,000 ads daily. Turn that consumption into creation with a swipe file.
The best way to learn how to sell? Study how YOU got sold.
Create a "got got" file - save anything that makes you take action (click, share, buy).
2) Use My Mind to easily save & organize inspiration:
• Chrome extension for quick saves
• Tag system for easy retrieval
• Serendipity feature to surface random inspo
Beats bookmarking tweets you'll never see again!
3) Look for pattern interrupts & scroll-stoppers.
Example: Not Fried chicken ice cream
Lessons:
• Combine unexpected elements
• Use high contrast visuals
• Mix hot & cold concepts
Apply this thinking to your digital products!
4) Anatomy of a killer funnel:
• Top: Free value (content, lead magnets)
• Middle: Nurture (email sequences, surveys)
• Bottom: Convert (calls, buy buttons)
Key: Top should be ALL about THEM. Only talk about yourself at the bottom.
5) IRL to URL: Don't forget offline lead gen!
Tiago Forte's "Building a Second Brain" book:
• Bonus chapter accessed via URL in book
• Segments readers for targeted offers
Think: How can you bridge physical & digital worlds?
6) Innovation isn't just about product. Consider:
• Marketing innovation
• Pricing model innovation
Example: Sublime app's "pay what you want" model
Could this work for your biz?
7) Micro SaaS idea: AI Agent Funnel Scraper
Automatically collect & analyze:
• Email sequences
• Sales funnels
• Marketing tactics
Build a searchable database of winning strategies to remix!
8) Remember: Everyone's seeing "cool stuff" daily. You just need to train yourself to notice & capture it.
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JORDAN ON SOCIAL
X/Twitter: https://x.com/jrdnmix
LinkedIn: https://www.linkedin.com/in/jordan-mix1/
Creators & Guests
What is The Startup Ideas Podcast?
Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out.
For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas