Breaking the Default Model: Building a Badass Business with Badass Your Brand Founder, Pia Silva

If you haven’t heard of the powerhouse that is Pia Silva, founder of Badass Your Brand, then you’re in for a treat.

Key takeaways:

Break the ceiling by breaking the default agency model
Why project management tools don’t work for every business
Using a lead product and a bullseye product
The freedom of transparent pricing
Figuring out your pricing strategy
Increase your price as you increase your value
Why the big agency model can’t work for smaller businesses

Show Notes

Are you looking to break the mold with your business model? Are you one of those business people that make very deliberate decisions and knows that default decisions just can’t apply to your business? Then you need to meet Pia Silva. 

If you haven’t heard of the powerhouse that is Pia Silva, then you’re in for a treat. Pia is the founder of Badass Your Brand and Worst of All Design, and she made a very deliberate decision to step away from the default agency model. She knew she had to structure her business in a way that suited her preferred working style, while ensuring it remained wholly efficient to meet her needs and the needs of her clients. 

“This model came about because a year prior, a business coach of mine had said to me, ‘you're selling $30,000 projects, you're looking for clients who have $30,000, but you're networking with people who think you're great, yet they don't have $30,000, they have $3,000. So maybe you don't want to keep saying, oh, sorry, you don't have $30,000, so forget you, and instead think of something to sell them. Just come up with something you would sell someone if they had $3,000.”

And in the space of just a couple of days Pia had pivoted her whole business from chasing big projects via a traditional agency model, to making more money with a smaller project model. 

On today’s podcast:

• Break the ceiling by breaking the default agency model
• Why project management tools don’t work for every business
• Using a lead product and a bullseye product
• The freedom of transparent pricing
• How to figure out your pricing strategy
• Increase your price as you increase your value
• Figure out a model that works for you and what you want out of life
• Create a marketing structure that means you constantly have leads coming up
• Why the big agency model can’t work for smaller businesses

Links:

• Badass Your Brand - the impatient entrepreneur’s guide to turning expertise into profit
• Scalespark Dollars + Decisions Roundtable
• Twitter @ScaleSpark
• LinkedIn @thesusanboles

Creators & Guests

Host

Susan Boles

Speaker, Podcaster & Consultant at Beyond Margins | 15+ years of experience as both a CFO and COO

What is Beyond Margins?

Can you build a business based on… “calm?” On Beyond Margins, host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.