The Inventory

Smarter inventory management leads to higher sales and faster reduction of distressed stock. In this episode, and , VP of Marketing Strategy at , discuss innovative ways for OEMs to improve inventory management. From using automation to handle excess...

Show Notes

Smarter inventory management leads to higher sales and faster reduction of distressed stock.

In this episode, Joe Mills and Dustin Clark, VP of Marketing Strategy at Element Three, discuss innovative ways for OEMs to improve inventory management. From using automation to handle excess stock to enhancing dealer relationships, they cover strategies about how to use information to move products more efficiently.

 

You’ll learn:

  • How OEMs and dealers can sync systems for better inventory control

  • Tech solutions to enhance inventory management

  • Strategies to move distressed stock fast with targeted marketing

 

Things to listen for:

(00:00) Introduction

(01:17) Managing distressed inventory with asset libraries

(04:36) Automating inventory marketing based on sales cycles

(07:23) Closing the sales loop to avoid missed opportunities

(08:23) Pricing and promotions in inventory management

(08:45) Test distressed inventory strategies through small pilot tests

 

What is The Inventory?

Manufacturers like you want to enter new markets, create lasting partnerships with dealers, and earn lifetime customers.

You want to move inventory.

Taking learnings from our 15+ years serving leaders in the outdoor recreation and commercial vehicle segments, we've created The Inventory —an educational podcast focused on how to win in your distribution model and bridge the gap between manufacturer and dealer.

From dealer programs to product portfolio, we'll cover topics that are relevant to helping you grow market share and ultimately move more units.