{"version":"1.0.0","segments":[{"speaker":"Morgan Franklin","startTime":3.39,"endTime":7.35,"body":"I read, listen,"},{"speaker":"Morgan Franklin","startTime":3.39,"endTime":7.35,"body":"watch and consume a lot of"},{"speaker":"Morgan Franklin","startTime":7.35,"endTime":11.16,"body":"content about podcasting on a"},{"speaker":"Morgan Franklin","startTime":7.35,"endTime":11.16,"body":"weekly basis. And I see a lot of"},{"speaker":"Morgan Franklin","startTime":11.16,"endTime":15.72,"body":"the same questions over and over"},{"speaker":"Morgan Franklin","startTime":11.16,"endTime":15.72,"body":"and over again. And one of them"},{"speaker":"Morgan Franklin","startTime":15.72,"endTime":20.34,"body":"is how are you promoting your"},{"speaker":"Morgan Franklin","startTime":15.72,"endTime":20.34,"body":"podcast? Today's episode is all"},{"speaker":"Morgan Franklin","startTime":20.34,"endTime":24.33,"body":"about the search engine most"},{"speaker":"Morgan Franklin","startTime":20.34,"endTime":24.33,"body":"podcasters have never even"},{"speaker":"Morgan Franklin","startTime":24.33,"endTime":28.86,"body":"thought of, but could be one of"},{"speaker":"Morgan Franklin","startTime":24.33,"endTime":28.86,"body":"the most beneficial and free Did"},{"speaker":"Morgan Franklin","startTime":28.86,"endTime":32.13,"body":"I mention free marketing tools"},{"speaker":"Morgan Franklin","startTime":28.86,"endTime":32.13,"body":"for your podcast? Hello, and"},{"speaker":"Morgan Franklin","startTime":32.13,"endTime":34.38,"body":"welcome to podcast for profit."},{"speaker":"Morgan Franklin","startTime":32.13,"endTime":34.38,"body":"Hello, and welcome to podcast"},{"speaker":"Morgan Franklin","startTime":34.38,"endTime":37.29,"body":"for profit. My name is Morgan"},{"speaker":"Morgan Franklin","startTime":34.38,"endTime":37.29,"body":"Franklin. I'm a podcast"},{"speaker":"Morgan Franklin","startTime":37.29,"endTime":41.28,"body":"producer, strategist, and"},{"speaker":"Morgan Franklin","startTime":37.29,"endTime":41.28,"body":"educator. This podcast will help"},{"speaker":"Morgan Franklin","startTime":41.28,"endTime":45.42,"body":"you create and grow a podcast"},{"speaker":"Morgan Franklin","startTime":41.28,"endTime":45.42,"body":"that cuts through the noise of"},{"speaker":"Morgan Franklin","startTime":45.42,"endTime":49.89,"body":"social media and speaks directly"},{"speaker":"Morgan Franklin","startTime":45.42,"endTime":49.89,"body":"to your target audience. If"},{"speaker":"Morgan Franklin","startTime":49.89,"endTime":53.07,"body":"you're ready to create a podcast"},{"speaker":"Morgan Franklin","startTime":49.89,"endTime":53.07,"body":"that will align you with the"},{"speaker":"Morgan Franklin","startTime":53.07,"endTime":56.52,"body":"experts in your industry,"},{"speaker":"Morgan Franklin","startTime":53.07,"endTime":56.52,"body":"position yourself as a trusted"},{"speaker":"Morgan Franklin","startTime":56.52,"endTime":60.63,"body":"leader and create another source"},{"speaker":"Morgan Franklin","startTime":56.52,"endTime":60.63,"body":"of revenue for your business,"},{"speaker":"Morgan Franklin","startTime":60.66,"endTime":64.29,"body":"you're in the right place. When"},{"speaker":"Morgan Franklin","startTime":60.66,"endTime":64.29,"body":"I launched this podcast, I"},{"speaker":"Morgan Franklin","startTime":64.29,"endTime":69.24,"body":"started completely fresh online,"},{"speaker":"Morgan Franklin","startTime":64.29,"endTime":69.24,"body":"new Instagram, new Facebook, new"},{"speaker":"Morgan Franklin","startTime":69.24,"endTime":72.93,"body":"LinkedIn, new YouTube new"},{"speaker":"Morgan Franklin","startTime":69.24,"endTime":72.93,"body":"website, you name it, I started"},{"speaker":"Morgan Franklin","startTime":72.93,"endTime":76.47,"body":"a new one. So I've had the"},{"speaker":"Morgan Franklin","startTime":72.93,"endTime":76.47,"body":"advantage, we'll call it an"},{"speaker":"Morgan Franklin","startTime":76.47,"endTime":83.07,"body":"advantage of starting from zero"},{"speaker":"Morgan Franklin","startTime":76.47,"endTime":83.07,"body":"on a dozen platforms in 2024. If"},{"speaker":"Morgan Franklin","startTime":83.07,"endTime":85.2,"body":"you've listened to this podcast,"},{"speaker":"Morgan Franklin","startTime":83.07,"endTime":85.2,"body":"you know I've worked"},{"speaker":"Morgan Franklin","startTime":85.2,"endTime":89.25,"body":"professionally in digital"},{"speaker":"Morgan Franklin","startTime":85.2,"endTime":89.25,"body":"marketing since 2014. And it's"},{"speaker":"Morgan Franklin","startTime":89.25,"endTime":92.19,"body":"been about five years since I've"},{"speaker":"Morgan Franklin","startTime":89.25,"endTime":92.19,"body":"worked with a brand that's"},{"speaker":"Morgan Franklin","startTime":92.19,"endTime":96.81,"body":"completely started from zero"},{"speaker":"Morgan Franklin","startTime":92.19,"endTime":96.81,"body":"with nothing. And let me just"},{"speaker":"Morgan Franklin","startTime":96.81,"endTime":99.45,"body":"tell you, and if any of you are"},{"speaker":"Morgan Franklin","startTime":96.81,"endTime":99.45,"body":"going through this, you know it"},{"speaker":"Morgan Franklin","startTime":99.45,"endTime":103.77,"body":"is not for the faint of heart,"},{"speaker":"Morgan Franklin","startTime":99.45,"endTime":103.77,"body":"starting over on social media in"},{"speaker":"Morgan Franklin","startTime":103.77,"endTime":109.47,"body":"2024 is hard. This is not the"},{"speaker":"Morgan Franklin","startTime":103.77,"endTime":109.47,"body":"same social media from 2014. You"},{"speaker":"Morgan Franklin","startTime":109.47,"endTime":112.68,"body":"can't just make beautiful"},{"speaker":"Morgan Franklin","startTime":109.47,"endTime":112.68,"body":"content and think it's going to"},{"speaker":"Morgan Franklin","startTime":112.68,"endTime":116.67,"body":"convert. People don't care about"},{"speaker":"Morgan Franklin","startTime":112.68,"endTime":116.67,"body":"pretty content anymore. And I"},{"speaker":"Morgan Franklin","startTime":116.67,"endTime":121.02,"body":"know that sucks to hear, but"},{"speaker":"Morgan Franklin","startTime":116.67,"endTime":121.02,"body":"it's the truth. I see countless"},{"speaker":"Morgan Franklin","startTime":121.02,"endTime":125.07,"body":"creators every day with hundreds"},{"speaker":"Morgan Franklin","startTime":121.02,"endTime":125.07,"body":"of 1000s of followers getting 20"},{"speaker":"Morgan Franklin","startTime":125.07,"endTime":130.26,"body":"Likes 50 Likes, maybe 100 likes,"},{"speaker":"Morgan Franklin","startTime":125.07,"endTime":130.26,"body":"you look at their follower to"},{"speaker":"Morgan Franklin","startTime":130.26,"endTime":133.17,"body":"engagement ratio, and you're"},{"speaker":"Morgan Franklin","startTime":130.26,"endTime":133.17,"body":"like what is going on, because"},{"speaker":"Morgan Franklin","startTime":133.17,"endTime":136.53,"body":"the content looks good, right."},{"speaker":"Morgan Franklin","startTime":133.17,"endTime":136.53,"body":"And this all comes down to the"},{"speaker":"Morgan Franklin","startTime":136.53,"endTime":139.59,"body":"fact that engagement isn't what"},{"speaker":"Morgan Franklin","startTime":136.53,"endTime":139.59,"body":"it used to be. And this is for a"},{"speaker":"Morgan Franklin","startTime":139.59,"endTime":143.7,"body":"lot of different reasons. There"},{"speaker":"Morgan Franklin","startTime":139.59,"endTime":143.7,"body":"is so much more content out"},{"speaker":"Morgan Franklin","startTime":143.7,"endTime":146.58,"body":"there than there used to be."},{"speaker":"Morgan Franklin","startTime":143.7,"endTime":146.58,"body":"These algorithms have become"},{"speaker":"Morgan Franklin","startTime":146.58,"endTime":151.5,"body":"incredibly smart and powerful."},{"speaker":"Morgan Franklin","startTime":146.58,"endTime":151.5,"body":"We are no longer picking what we"},{"speaker":"Morgan Franklin","startTime":151.5,"endTime":155.4,"body":"see online, our behavior is"},{"speaker":"Morgan Franklin","startTime":151.5,"endTime":155.4,"body":"picking what we see, just do"},{"speaker":"Morgan Franklin","startTime":155.4,"endTime":158.58,"body":"this exercise with me today. Or"},{"speaker":"Morgan Franklin","startTime":155.4,"endTime":158.58,"body":"tonight when you're looking on"},{"speaker":"Morgan Franklin","startTime":158.58,"endTime":161.04,"body":"your phone, you're just"},{"speaker":"Morgan Franklin","startTime":158.58,"endTime":161.04,"body":"Mindlessly scrolling, go on"},{"speaker":"Morgan Franklin","startTime":161.04,"endTime":165.63,"body":"Instagram, go on Facebook, and"},{"speaker":"Morgan Franklin","startTime":161.04,"endTime":165.63,"body":"scroll through your feed and see"},{"speaker":"Morgan Franklin","startTime":165.63,"endTime":169.2,"body":"how many people that you are"},{"speaker":"Morgan Franklin","startTime":165.63,"endTime":169.2,"body":"actually following that their"},{"speaker":"Morgan Franklin","startTime":169.2,"endTime":172.44,"body":"content is popping up. Because"},{"speaker":"Morgan Franklin","startTime":169.2,"endTime":172.44,"body":"unless you were toggling it to"},{"speaker":"Morgan Franklin","startTime":172.44,"endTime":175.2,"body":"only show the content of the"},{"speaker":"Morgan Franklin","startTime":172.44,"endTime":175.2,"body":"people you follow, I'm gonna"},{"speaker":"Morgan Franklin","startTime":175.2,"endTime":179.61,"body":"guess 75% of it is not people"},{"speaker":"Morgan Franklin","startTime":175.2,"endTime":179.61,"body":"that you follow. So how can we"},{"speaker":"Morgan Franklin","startTime":179.61,"endTime":184.56,"body":"maximize this as podcasters and"},{"speaker":"Morgan Franklin","startTime":179.61,"endTime":184.56,"body":"business owners and creators?"},{"speaker":"Morgan Franklin","startTime":184.68,"endTime":187.62,"body":"How will we succeed in this"},{"speaker":"Morgan Franklin","startTime":184.68,"endTime":187.62,"body":"brave new world of digital"},{"speaker":"Morgan Franklin","startTime":187.62,"endTime":192.24,"body":"marketing and actually promote"},{"speaker":"Morgan Franklin","startTime":187.62,"endTime":192.24,"body":"our podcast? My first answer is"},{"speaker":"Morgan Franklin","startTime":192.24,"endTime":196.44,"body":"to diversify your marketing"},{"speaker":"Morgan Franklin","startTime":192.24,"endTime":196.44,"body":"efforts. Find multiple different"},{"speaker":"Morgan Franklin","startTime":196.44,"endTime":201.15,"body":"ways to advertise your podcasts"},{"speaker":"Morgan Franklin","startTime":196.44,"endTime":201.15,"body":"every week. And my second answer"},{"speaker":"Morgan Franklin","startTime":201.21,"endTime":205.44,"body":"is Pinterest. Y'all are sleeping"},{"speaker":"Morgan Franklin","startTime":201.21,"endTime":205.44,"body":"on Pinterest for your podcast"},{"speaker":"Morgan Franklin","startTime":205.44,"endTime":208.44,"body":"marketing. Now before you reach"},{"speaker":"Morgan Franklin","startTime":205.44,"endTime":208.44,"body":"for your phone to change this"},{"speaker":"Morgan Franklin","startTime":208.44,"endTime":211.08,"body":"episode, because you think"},{"speaker":"Morgan Franklin","startTime":208.44,"endTime":211.08,"body":"Pinterest is just an app or"},{"speaker":"Morgan Franklin","startTime":211.08,"endTime":215.25,"body":"you're designing your dream"},{"speaker":"Morgan Franklin","startTime":211.08,"endTime":215.25,"body":"kitchen. Listen to these stats,"},{"speaker":"Morgan Franklin","startTime":215.82,"endTime":220.77,"body":"the lifecycle of a post on"},{"speaker":"Morgan Franklin","startTime":215.82,"endTime":220.77,"body":"Facebook is 24 to 48 hours, two"},{"speaker":"Morgan Franklin","startTime":220.77,"endTime":225.66,"body":"days, the lifecycle of a tick"},{"speaker":"Morgan Franklin","startTime":220.77,"endTime":225.66,"body":"tock post is four to eight"},{"speaker":"Morgan Franklin","startTime":225.9,"endTime":232.26,"body":"hours, the lifecycle of a post"},{"speaker":"Morgan Franklin","startTime":225.9,"endTime":232.26,"body":"on Instagram is 10 to 20 hours,"},{"speaker":"Morgan Franklin","startTime":232.5,"endTime":237.06,"body":"the lifecycle of a LinkedIn post"},{"speaker":"Morgan Franklin","startTime":232.5,"endTime":237.06,"body":"can be as short as 30 minutes."},{"speaker":"Morgan Franklin","startTime":237.39,"endTime":241.92,"body":"But the average life cycle of a"},{"speaker":"Morgan Franklin","startTime":237.39,"endTime":241.92,"body":"pin on Pinterest is three months"},{"speaker":"Morgan Franklin","startTime":241.92,"endTime":246.3,"body":"to two years. That's how long"},{"speaker":"Morgan Franklin","startTime":241.92,"endTime":246.3,"body":"the average pin is circulating"},{"speaker":"Morgan Franklin","startTime":246.33,"endTime":249.9,"body":"for engagement until it gets to"},{"speaker":"Morgan Franklin","startTime":246.33,"endTime":249.9,"body":"its peak. And this is where"},{"speaker":"Morgan Franklin","startTime":249.9,"endTime":254.43,"body":"people are going to learn."},{"speaker":"Morgan Franklin","startTime":249.9,"endTime":254.43,"body":"They're going to buy users on"},{"speaker":"Morgan Franklin","startTime":254.43,"endTime":257.73,"body":"Pinterest have a different"},{"speaker":"Morgan Franklin","startTime":254.43,"endTime":257.73,"body":"objective than any other social"},{"speaker":"Morgan Franklin","startTime":257.73,"endTime":260.85,"body":"media or search engine. It's"},{"speaker":"Morgan Franklin","startTime":257.73,"endTime":260.85,"body":"kind of like when you go to"},{"speaker":"Morgan Franklin","startTime":260.85,"endTime":265.44,"body":"Publix versus TJ Maxx. Now hear"},{"speaker":"Morgan Franklin","startTime":260.85,"endTime":265.44,"body":"me out on this. Let's use Publix"},{"speaker":"Morgan Franklin","startTime":265.5,"endTime":269.4,"body":"as your normal social media. You"},{"speaker":"Morgan Franklin","startTime":265.5,"endTime":269.4,"body":"know what you're looking for."},{"speaker":"Morgan Franklin","startTime":269.49,"endTime":272.49,"body":"You have an objective, and"},{"speaker":"Morgan Franklin","startTime":269.49,"endTime":272.49,"body":"you're getting in and out of"},{"speaker":"Morgan Franklin","startTime":272.49,"endTime":277.2,"body":"there and it's not impossible."},{"speaker":"Morgan Franklin","startTime":272.49,"endTime":277.2,"body":"But it's uncommon that you leave"},{"speaker":"Morgan Franklin","startTime":277.2,"endTime":281.43,"body":"with something new, right? You"},{"speaker":"Morgan Franklin","startTime":277.2,"endTime":281.43,"body":"aren't necessarily there to see"},{"speaker":"Morgan Franklin","startTime":281.43,"endTime":284.34,"body":"what's going to happen. You"},{"speaker":"Morgan Franklin","startTime":281.43,"endTime":284.34,"body":"aren't trying to broaden your"},{"speaker":"Morgan Franklin","startTime":284.34,"endTime":289.86,"body":"horizons. But Pinterest is"},{"speaker":"Morgan Franklin","startTime":284.34,"endTime":289.86,"body":"totally different. Pinterest is"},{"speaker":"Morgan Franklin","startTime":289.86,"endTime":294.36,"body":"TJ Maxx and just like TJ Maxx"},{"speaker":"Morgan Franklin","startTime":289.86,"endTime":294.36,"body":"Pinterest is telling you what"},{"speaker":"Morgan Franklin","startTime":294.36,"endTime":298.32,"body":"you want and all my max and he"},{"speaker":"Morgan Franklin","startTime":294.36,"endTime":298.32,"body":"says know exactly what I'm"},{"speaker":"Morgan Franklin","startTime":298.32,"endTime":302.88,"body":"talking about. You don't go to"},{"speaker":"Morgan Franklin","startTime":298.32,"endTime":302.88,"body":"TJ Maxx with something in mind,"},{"speaker":"Morgan Franklin","startTime":303.06,"endTime":306.42,"body":"unless you probably want to be"},{"speaker":"Morgan Franklin","startTime":303.06,"endTime":306.42,"body":"disappointed, but you do go to"},{"speaker":"Morgan Franklin","startTime":306.42,"endTime":309.66,"body":"TJ Maxx to spend time and to"},{"speaker":"Morgan Franklin","startTime":306.42,"endTime":309.66,"body":"spend money. Think about the"},{"speaker":"Morgan Franklin","startTime":309.66,"endTime":312.6,"body":"last time you left TJ Maxx, and"},{"speaker":"Morgan Franklin","startTime":309.66,"endTime":312.6,"body":"you didn't find 10 different"},{"speaker":"Morgan Franklin","startTime":312.6,"endTime":315.48,"body":"little bubbles that you wanted"},{"speaker":"Morgan Franklin","startTime":312.6,"endTime":315.48,"body":"to go home with. So let's look"},{"speaker":"Morgan Franklin","startTime":315.48,"endTime":319.02,"body":"at the numbers, I launched all"},{"speaker":"Morgan Franklin","startTime":315.48,"endTime":319.02,"body":"my social media around the 20th"},{"speaker":"Morgan Franklin","startTime":319.02,"endTime":323.73,"body":"of January 2024. So we'll just"},{"speaker":"Morgan Franklin","startTime":319.02,"endTime":323.73,"body":"say the end of January, and it's"},{"speaker":"Morgan Franklin","startTime":323.73,"endTime":327.93,"body":"now the middle of March. So"},{"speaker":"Morgan Franklin","startTime":323.73,"endTime":327.93,"body":"that's roughly eight weeks, I"},{"speaker":"Morgan Franklin","startTime":327.93,"endTime":330.66,"body":"started everything at zero. But"},{"speaker":"Morgan Franklin","startTime":327.93,"endTime":330.66,"body":"I've really tried to be as"},{"speaker":"Morgan Franklin","startTime":330.66,"endTime":333.36,"body":"active on each one of these"},{"speaker":"Morgan Franklin","startTime":330.66,"endTime":333.36,"body":"platforms as possible. And"},{"speaker":"Morgan Franklin","startTime":333.36,"endTime":337.17,"body":"posting around four times a"},{"speaker":"Morgan Franklin","startTime":333.36,"endTime":337.17,"body":"week. On Instagram, in the last"},{"speaker":"Morgan Franklin","startTime":337.17,"endTime":341.01,"body":"30 days, I've had about 1000"},{"speaker":"Morgan Franklin","startTime":337.17,"endTime":341.01,"body":"impressions on my content."},{"speaker":"Morgan Franklin","startTime":341.34,"endTime":347.79,"body":"However, on Pinterest, I've had"},{"speaker":"Morgan Franklin","startTime":341.34,"endTime":347.79,"body":"11,500. And that's a huge"},{"speaker":"Morgan Franklin","startTime":347.79,"endTime":350.79,"body":"difference. And I'm just gonna"},{"speaker":"Morgan Franklin","startTime":347.79,"endTime":350.79,"body":"say for vanity reasons, because"},{"speaker":"Morgan Franklin","startTime":350.82,"endTime":355.2,"body":"I personally am on Instagram"},{"speaker":"Morgan Franklin","startTime":350.82,"endTime":355.2,"body":"more, I've put a lot more time"},{"speaker":"Morgan Franklin","startTime":355.2,"endTime":358.26,"body":"and effort into my Instagram. So"},{"speaker":"Morgan Franklin","startTime":355.2,"endTime":358.26,"body":"to see these numbers, it's kind"},{"speaker":"Morgan Franklin","startTime":358.26,"endTime":361.77,"body":"of sad, because I am on"},{"speaker":"Morgan Franklin","startTime":358.26,"endTime":361.77,"body":"Instagram, probably at least an"},{"speaker":"Morgan Franklin","startTime":361.77,"endTime":366.06,"body":"hour every day engaging with my"},{"speaker":"Morgan Franklin","startTime":361.77,"endTime":366.06,"body":"audience, posting stories doing"},{"speaker":"Morgan Franklin","startTime":366.06,"endTime":369.6,"body":"different things. So like I"},{"speaker":"Morgan Franklin","startTime":366.06,"endTime":369.6,"body":"said, to see this really tells"},{"speaker":"Morgan Franklin","startTime":369.6,"endTime":373.71,"body":"you how far that effort is"},{"speaker":"Morgan Franklin","startTime":369.6,"endTime":373.71,"body":"going. But the real question"},{"speaker":"Morgan Franklin","startTime":373.71,"endTime":375.72,"body":"you're probably asking right"},{"speaker":"Morgan Franklin","startTime":373.71,"endTime":375.72,"body":"now, and I would be asking"},{"speaker":"Morgan Franklin","startTime":375.72,"endTime":379.53,"body":"myself, too is what does this"},{"speaker":"Morgan Franklin","startTime":375.72,"endTime":379.53,"body":"mean to you? And how can you"},{"speaker":"Morgan Franklin","startTime":379.53,"endTime":383.1,"body":"recreate the same success. And"},{"speaker":"Morgan Franklin","startTime":379.53,"endTime":383.1,"body":"I'm going to walk you through"},{"speaker":"Morgan Franklin","startTime":383.16,"endTime":386.19,"body":"exactly how I did it. First"},{"speaker":"Morgan Franklin","startTime":383.16,"endTime":386.19,"body":"thing that you need to do is"},{"speaker":"Morgan Franklin","startTime":386.19,"endTime":389.37,"body":"you're going to open a new"},{"speaker":"Morgan Franklin","startTime":386.19,"endTime":389.37,"body":"business account on Pinterest,"},{"speaker":"Morgan Franklin","startTime":389.49,"endTime":392.25,"body":"this is completely free, you"},{"speaker":"Morgan Franklin","startTime":389.49,"endTime":392.25,"body":"will see the option when you're"},{"speaker":"Morgan Franklin","startTime":392.25,"endTime":395.91,"body":"signing up. Don't try to convert"},{"speaker":"Morgan Franklin","startTime":392.25,"endTime":395.91,"body":"the old one that you've had"},{"speaker":"Morgan Franklin","startTime":395.91,"endTime":398.58,"body":"since you were 14, because you"},{"speaker":"Morgan Franklin","startTime":395.91,"endTime":398.58,"body":"already have a few 100 followers"},{"speaker":"Morgan Franklin","startTime":398.58,"endTime":401.79,"body":"and you don't want to start"},{"speaker":"Morgan Franklin","startTime":398.58,"endTime":401.79,"body":"completely from zero, the number"},{"speaker":"Morgan Franklin","startTime":401.79,"endTime":404.76,"body":"of followers you have does not"},{"speaker":"Morgan Franklin","startTime":401.79,"endTime":404.76,"body":"matter, I still only have about"},{"speaker":"Morgan Franklin","startTime":404.79,"endTime":408.51,"body":"a dozen followers on the new"},{"speaker":"Morgan Franklin","startTime":404.79,"endTime":408.51,"body":"account. And it has nothing to"},{"speaker":"Morgan Franklin","startTime":408.51,"endTime":411.81,"body":"do with my Pinterest success. So"},{"speaker":"Morgan Franklin","startTime":408.51,"endTime":411.81,"body":"get that out of your mind. I"},{"speaker":"Morgan Franklin","startTime":411.81,"endTime":414.33,"body":"know that we are conditioned to"},{"speaker":"Morgan Franklin","startTime":411.81,"endTime":414.33,"body":"look at the followers and the"},{"speaker":"Morgan Franklin","startTime":414.33,"endTime":417.93,"body":"engagement and all of those"},{"speaker":"Morgan Franklin","startTime":414.33,"endTime":417.93,"body":"other numbers. But in this"},{"speaker":"Morgan Franklin","startTime":417.93,"endTime":421.74,"body":"instance, followers really does"},{"speaker":"Morgan Franklin","startTime":417.93,"endTime":421.74,"body":"not determine your success on"},{"speaker":"Morgan Franklin","startTime":421.74,"endTime":425.37,"body":"Pinterest. And the reason that I"},{"speaker":"Morgan Franklin","startTime":421.74,"endTime":425.37,"body":"tell you to not convert an old"},{"speaker":"Morgan Franklin","startTime":425.37,"endTime":428.94,"body":"account is because you want to"},{"speaker":"Morgan Franklin","startTime":425.37,"endTime":428.94,"body":"completely start over and have a"},{"speaker":"Morgan Franklin","startTime":428.94,"endTime":433.71,"body":"new algorithm have a new chance"},{"speaker":"Morgan Franklin","startTime":428.94,"endTime":433.71,"body":"for people to find what you are"},{"speaker":"Morgan Franklin","startTime":433.71,"endTime":436.68,"body":"doing and to align with you."},{"speaker":"Morgan Franklin","startTime":433.71,"endTime":436.68,"body":"Whereas if you go on an old"},{"speaker":"Morgan Franklin","startTime":436.68,"endTime":440.01,"body":"account and you're using all"},{"speaker":"Morgan Franklin","startTime":436.68,"endTime":440.01,"body":"that old data, you are going to"},{"speaker":"Morgan Franklin","startTime":440.01,"endTime":443.82,"body":"have to climb out of that hole"},{"speaker":"Morgan Franklin","startTime":440.01,"endTime":443.82,"body":"to get to the ground level"},{"speaker":"Morgan Franklin","startTime":443.94,"endTime":446.82,"body":"before you can ever start"},{"speaker":"Morgan Franklin","startTime":443.94,"endTime":446.82,"body":"building. So do yourself a favor"},{"speaker":"Morgan Franklin","startTime":446.82,"endTime":450.33,"body":"and just completely start a new"},{"speaker":"Morgan Franklin","startTime":446.82,"endTime":450.33,"body":"account. That way you do not"},{"speaker":"Morgan Franklin","startTime":450.33,"endTime":453.27,"body":"have to dig out of all of the"},{"speaker":"Morgan Franklin","startTime":450.33,"endTime":453.27,"body":"data that you've already created"},{"speaker":"Morgan Franklin","startTime":453.27,"endTime":457.53,"body":"and all of the user trends that"},{"speaker":"Morgan Franklin","startTime":453.27,"endTime":457.53,"body":"you already have. The next thing"},{"speaker":"Morgan Franklin","startTime":457.53,"endTime":462.42,"body":"is you need to be optimizing as"},{"speaker":"Morgan Franklin","startTime":457.53,"endTime":462.42,"body":"you go use thoughtful keyword"},{"speaker":"Morgan Franklin","startTime":462.42,"endTime":465.27,"body":"rich titles and your"},{"speaker":"Morgan Franklin","startTime":462.42,"endTime":465.27,"body":"descriptions. And if you have no"},{"speaker":"Morgan Franklin","startTime":465.27,"endTime":467.52,"body":"idea what I'm talking about when"},{"speaker":"Morgan Franklin","startTime":465.27,"endTime":467.52,"body":"I say that I'm gonna give you an"},{"speaker":"Morgan Franklin","startTime":467.52,"endTime":471.54,"body":"example. Let's say your podcast"},{"speaker":"Morgan Franklin","startTime":467.52,"endTime":471.54,"body":"is all about gardening. And your"},{"speaker":"Morgan Franklin","startTime":471.54,"endTime":475.86,"body":"podcast is called, Can you dig"},{"speaker":"Morgan Franklin","startTime":471.54,"endTime":475.86,"body":"it with Morgan Franklin? I'd"},{"speaker":"Morgan Franklin","startTime":475.86,"endTime":480.27,"body":"make the URL or the you know,"},{"speaker":"Morgan Franklin","startTime":475.86,"endTime":480.27,"body":"username, CAN YOU DIG IT"},{"speaker":"Morgan Franklin","startTime":480.27,"endTime":485.25,"body":"podcast, I'd make the title. Can"},{"speaker":"Morgan Franklin","startTime":480.27,"endTime":485.25,"body":"you dig it podcast, bar symbol"},{"speaker":"Morgan Franklin","startTime":485.34,"endTime":490.47,"body":"gardening podcast, and I'd make"},{"speaker":"Morgan Franklin","startTime":485.34,"endTime":490.47,"body":"my description about the podcast"},{"speaker":"Morgan Franklin","startTime":490.47,"endTime":493.77,"body":"and what the listeners can"},{"speaker":"Morgan Franklin","startTime":490.47,"endTime":493.77,"body":"expect. This should be short,"},{"speaker":"Morgan Franklin","startTime":493.77,"endTime":496.29,"body":"and to the point I'd say"},{"speaker":"Morgan Franklin","startTime":493.77,"endTime":496.29,"body":"something like I help gardeners"},{"speaker":"Morgan Franklin","startTime":496.29,"endTime":499.29,"body":"create the garden of their"},{"speaker":"Morgan Franklin","startTime":496.29,"endTime":499.29,"body":"dreams. New episodes every"},{"speaker":"Morgan Franklin","startTime":499.29,"endTime":502.65,"body":"Wednesday, I tells you exactly"},{"speaker":"Morgan Franklin","startTime":499.29,"endTime":502.65,"body":"what you need to know, you know"},{"speaker":"Morgan Franklin","startTime":502.65,"endTime":505.89,"body":"the name of my podcast, I have"},{"speaker":"Morgan Franklin","startTime":502.65,"endTime":505.89,"body":"everything tied up with a nice"},{"speaker":"Morgan Franklin","startTime":505.89,"endTime":509.85,"body":"little bow for SEO. And we are"},{"speaker":"Morgan Franklin","startTime":505.89,"endTime":509.85,"body":"good to go. For your website,"},{"speaker":"Morgan Franklin","startTime":509.88,"endTime":515.01,"body":"link your actual website or your"},{"speaker":"Morgan Franklin","startTime":509.88,"endTime":515.01,"body":"RSS feed for your podcast. After"},{"speaker":"Morgan Franklin","startTime":515.01,"endTime":518.46,"body":"you've optimized all the written"},{"speaker":"Morgan Franklin","startTime":515.01,"endTime":518.46,"body":"content on your profile, upload"},{"speaker":"Morgan Franklin","startTime":518.46,"endTime":521.79,"body":"a photo of you or your podcast"},{"speaker":"Morgan Franklin","startTime":518.46,"endTime":521.79,"body":"cover as your profile photo."},{"speaker":"Morgan Franklin","startTime":522.12,"endTime":525.87,"body":"Ideally, I'd pick a clear"},{"speaker":"Morgan Franklin","startTime":522.12,"endTime":525.87,"body":"headshot of you that's easy to"},{"speaker":"Morgan Franklin","startTime":525.87,"endTime":529.38,"body":"recognize and as zoomed in"},{"speaker":"Morgan Franklin","startTime":525.87,"endTime":529.38,"body":"enough, because most of the time"},{"speaker":"Morgan Franklin","startTime":529.38,"endTime":532.92,"body":"if someone is seeing this on"},{"speaker":"Morgan Franklin","startTime":529.38,"endTime":532.92,"body":"your profile for Pinterest, it's"},{"speaker":"Morgan Franklin","startTime":532.92,"endTime":535.17,"body":"going to be next to a pin and"},{"speaker":"Morgan Franklin","startTime":532.92,"endTime":535.17,"body":"it's going to be very, very"},{"speaker":"Morgan Franklin","startTime":535.17,"endTime":539.43,"body":"small. So make sure whatever it"},{"speaker":"Morgan Franklin","startTime":535.17,"endTime":539.43,"body":"is that it's easy to identify,"},{"speaker":"Morgan Franklin","startTime":539.43,"endTime":542.79,"body":"and people can see it if it's"},{"speaker":"Morgan Franklin","startTime":539.43,"endTime":542.79,"body":"fairly small. And the same goes"},{"speaker":"Morgan Franklin","startTime":542.79,"endTime":546.15,"body":"for your cover photo on your"},{"speaker":"Morgan Franklin","startTime":542.79,"endTime":546.15,"body":"profile, I'd feature a photo of"},{"speaker":"Morgan Franklin","startTime":546.15,"endTime":550.29,"body":"you or your podcast cover and QA"},{"speaker":"Morgan Franklin","startTime":546.15,"endTime":550.29,"body":"very minimal. This does not need"},{"speaker":"Morgan Franklin","startTime":550.29,"endTime":552.78,"body":"to be the place where you have"},{"speaker":"Morgan Franklin","startTime":550.29,"endTime":552.78,"body":"to show off your design skills."},{"speaker":"Morgan Franklin","startTime":553.26,"endTime":555.78,"body":"Now that your profile is"},{"speaker":"Morgan Franklin","startTime":553.26,"endTime":555.78,"body":"optimized, you're ready to"},{"speaker":"Morgan Franklin","startTime":555.78,"endTime":559.56,"body":"create some posts. I know this"},{"speaker":"Morgan Franklin","startTime":555.78,"endTime":559.56,"body":"is where people can get the most"},{"speaker":"Morgan Franklin","startTime":559.56,"endTime":563.58,"body":"intimidated, but it's just like"},{"speaker":"Morgan Franklin","startTime":559.56,"endTime":563.58,"body":"creating a profile. If you know"},{"speaker":"Morgan Franklin","startTime":563.58,"endTime":566.52,"body":"what to do, it's as simple as"},{"speaker":"Morgan Franklin","startTime":563.58,"endTime":566.52,"body":"following the instructions and"},{"speaker":"Morgan Franklin","startTime":566.52,"endTime":570.09,"body":"hitting publish my best tip and"},{"speaker":"Morgan Franklin","startTime":566.52,"endTime":570.09,"body":"honestly, if you don't have this"},{"speaker":"Morgan Franklin","startTime":570.09,"endTime":573.06,"body":"already, I have no idea how"},{"speaker":"Morgan Franklin","startTime":570.09,"endTime":573.06,"body":"you're promoting your podcast."},{"speaker":"Morgan Franklin","startTime":573.06,"endTime":577.47,"body":"But go ahead and get Canva Canva"},{"speaker":"Morgan Franklin","startTime":573.06,"endTime":577.47,"body":"is a great resource for creating"},{"speaker":"Morgan Franklin","startTime":577.47,"endTime":580.74,"body":"content. I am not affiliated"},{"speaker":"Morgan Franklin","startTime":577.47,"endTime":580.74,"body":"with the company in any way. I"},{"speaker":"Morgan Franklin","startTime":580.74,"endTime":583.53,"body":"just love them. There's a free"},{"speaker":"Morgan Franklin","startTime":580.74,"endTime":583.53,"body":"version and I would get that"},{"speaker":"Morgan Franklin","startTime":583.53,"endTime":587.1,"body":"before you get the paid option,"},{"speaker":"Morgan Franklin","startTime":583.53,"endTime":587.1,"body":"which is generally my advice on"},{"speaker":"Morgan Franklin","startTime":587.1,"endTime":590.43,"body":"anything because I'm a very"},{"speaker":"Morgan Franklin","startTime":587.1,"endTime":590.43,"body":"conservative spender. But before"},{"speaker":"Morgan Franklin","startTime":590.43,"endTime":593.64,"body":"you pay for a subscription that"},{"speaker":"Morgan Franklin","startTime":590.43,"endTime":593.64,"body":"you're inevitably going to"},{"speaker":"Morgan Franklin","startTime":593.64,"endTime":597.27,"body":"forget about for two years. Just"},{"speaker":"Morgan Franklin","startTime":593.64,"endTime":597.27,"body":"go ahead and try out the free"},{"speaker":"Morgan Franklin","startTime":597.27,"endTime":600.0,"body":"version and make sure that"},{"speaker":"Morgan Franklin","startTime":597.27,"endTime":600.0,"body":"you're actually going to use"},{"speaker":"Morgan Franklin","startTime":600.0,"endTime":602.97,"body":"This, there are so many options,"},{"speaker":"Morgan Franklin","startTime":600.0,"endTime":602.97,"body":"there are so many different"},{"speaker":"Morgan Franklin","startTime":602.97,"endTime":605.22,"body":"things that you can do with it."},{"speaker":"Morgan Franklin","startTime":602.97,"endTime":605.22,"body":"And I promise you, we're going"},{"speaker":"Morgan Franklin","startTime":605.22,"endTime":608.37,"body":"to be able to use this for not"},{"speaker":"Morgan Franklin","startTime":605.22,"endTime":608.37,"body":"only Pinterest, but Instagram,"},{"speaker":"Morgan Franklin","startTime":608.37,"endTime":612.48,"body":"LinkedIn, your website, I use it"},{"speaker":"Morgan Franklin","startTime":608.37,"endTime":612.48,"body":"probably a dozen times a day. So"},{"speaker":"Morgan Franklin","startTime":612.51,"endTime":615.48,"body":"if you don't have it already, go"},{"speaker":"Morgan Franklin","startTime":612.51,"endTime":615.48,"body":"ahead and check it out. So let's"},{"speaker":"Morgan Franklin","startTime":615.48,"endTime":619.56,"body":"say in my imaginary gardening"},{"speaker":"Morgan Franklin","startTime":615.48,"endTime":619.56,"body":"podcast, my latest episode is"},{"speaker":"Morgan Franklin","startTime":619.59,"endTime":624.09,"body":"five ways to prepare your garden"},{"speaker":"Morgan Franklin","startTime":619.59,"endTime":624.09,"body":"for summer. Perfect, I'm going"},{"speaker":"Morgan Franklin","startTime":624.09,"endTime":626.7,"body":"to pick out a template, and I'm"},{"speaker":"Morgan Franklin","startTime":624.09,"endTime":626.7,"body":"going to start with the title"},{"speaker":"Morgan Franklin","startTime":626.7,"endTime":629.73,"body":"five ways to prepare your garden"},{"speaker":"Morgan Franklin","startTime":626.7,"endTime":629.73,"body":"for the summer might throw in a"},{"speaker":"Morgan Franklin","startTime":629.73,"endTime":633.24,"body":"background or somebody gardening"},{"speaker":"Morgan Franklin","startTime":629.73,"endTime":633.24,"body":"and a beautiful garden with the"},{"speaker":"Morgan Franklin","startTime":633.24,"endTime":637.86,"body":"sun shining, I'm going to put my"},{"speaker":"Morgan Franklin","startTime":633.24,"endTime":637.86,"body":"podcast cover art and just add"},{"speaker":"Morgan Franklin","startTime":637.86,"endTime":641.67,"body":"some text and say, Click here to"},{"speaker":"Morgan Franklin","startTime":637.86,"endTime":641.67,"body":"listen or listen, here are some"},{"speaker":"Morgan Franklin","startTime":641.67,"endTime":646.05,"body":"kind of call to action. So I"},{"speaker":"Morgan Franklin","startTime":641.67,"endTime":646.05,"body":"have my photo, I have my podcast"},{"speaker":"Morgan Franklin","startTime":646.05,"endTime":650.37,"body":"cover, I have my call to action,"},{"speaker":"Morgan Franklin","startTime":646.05,"endTime":650.37,"body":"the ideal size of this pin in"},{"speaker":"Morgan Franklin","startTime":650.37,"endTime":654.03,"body":"2024. They just want to say that"},{"speaker":"Morgan Franklin","startTime":650.37,"endTime":654.03,"body":"for anybody if you're listening"},{"speaker":"Morgan Franklin","startTime":654.06,"endTime":657.18,"body":"in the future, things might have"},{"speaker":"Morgan Franklin","startTime":654.06,"endTime":657.18,"body":"changed. So double check with"},{"speaker":"Morgan Franklin","startTime":657.18,"endTime":663.6,"body":"Pinterest. But currently, the"},{"speaker":"Morgan Franklin","startTime":657.18,"endTime":663.6,"body":"ideal pin size is 1000 pixels by"},{"speaker":"Morgan Franklin","startTime":663.63,"endTime":669.57,"body":"1500 pixels. The template on"},{"speaker":"Morgan Franklin","startTime":663.63,"endTime":669.57,"body":"Canva should already be this"},{"speaker":"Morgan Franklin","startTime":669.57,"endTime":673.56,"body":"size, any Pinterest template"},{"speaker":"Morgan Franklin","startTime":669.57,"endTime":673.56,"body":"that I've used in the past six"},{"speaker":"Morgan Franklin","startTime":673.56,"endTime":677.07,"body":"months has been the size."},{"speaker":"Morgan Franklin","startTime":673.56,"endTime":677.07,"body":"Alright, great. So now you have"},{"speaker":"Morgan Franklin","startTime":677.07,"endTime":679.5,"body":"your graphic, and you're ready"},{"speaker":"Morgan Franklin","startTime":677.07,"endTime":679.5,"body":"to go back to Pinterest and"},{"speaker":"Morgan Franklin","startTime":679.5,"endTime":684.06,"body":"create your first pin. It'll be"},{"speaker":"Morgan Franklin","startTime":679.5,"endTime":684.06,"body":"a big red button in the middle"},{"speaker":"Morgan Franklin","startTime":684.09,"endTime":688.8,"body":"of the page for your business"},{"speaker":"Morgan Franklin","startTime":684.09,"endTime":688.8,"body":"hub, or aka your homepage. If"},{"speaker":"Morgan Franklin","startTime":688.8,"endTime":691.71,"body":"you have a business account."},{"speaker":"Morgan Franklin","startTime":688.8,"endTime":691.71,"body":"From here, it'll take you to a"},{"speaker":"Morgan Franklin","startTime":691.71,"endTime":695.55,"body":"new page that will be mostly"},{"speaker":"Morgan Franklin","startTime":691.71,"endTime":695.55,"body":"white and gray. On the left,"},{"speaker":"Morgan Franklin","startTime":695.55,"endTime":698.04,"body":"it'll say choose a file. And"},{"speaker":"Morgan Franklin","startTime":695.55,"endTime":698.04,"body":"this is where you're going to"},{"speaker":"Morgan Franklin","startTime":698.1,"endTime":703.38,"body":"upload the design that you just"},{"speaker":"Morgan Franklin","startTime":698.1,"endTime":703.38,"body":"exported from Canva. Okay, stop"},{"speaker":"Morgan Franklin","startTime":703.41,"endTime":708.78,"body":"before you do anything, listen"},{"speaker":"Morgan Franklin","startTime":703.41,"endTime":708.78,"body":"to me, Do not skip anything on"},{"speaker":"Morgan Franklin","startTime":708.78,"endTime":712.32,"body":"the right hand column of your"},{"speaker":"Morgan Franklin","startTime":708.78,"endTime":712.32,"body":"screen. This is not a time to be"},{"speaker":"Morgan Franklin","startTime":712.32,"endTime":715.59,"body":"minimal or to see what you can"},{"speaker":"Morgan Franklin","startTime":712.32,"endTime":715.59,"body":"get away with, we are going to"},{"speaker":"Morgan Franklin","startTime":715.59,"endTime":718.56,"body":"be taking our time to fill out"},{"speaker":"Morgan Franklin","startTime":715.59,"endTime":718.56,"body":"each one of these sections. And"},{"speaker":"Morgan Franklin","startTime":718.56,"endTime":721.23,"body":"I'm going to walk you through"},{"speaker":"Morgan Franklin","startTime":718.56,"endTime":721.23,"body":"what to do. It doesn't have to"},{"speaker":"Morgan Franklin","startTime":721.23,"endTime":724.95,"body":"take a long time. It doesn't"},{"speaker":"Morgan Franklin","startTime":721.23,"endTime":724.95,"body":"have to be some elaborate novel,"},{"speaker":"Morgan Franklin","startTime":724.98,"endTime":728.04,"body":"but you do need to have some"},{"speaker":"Morgan Franklin","startTime":724.98,"endTime":728.04,"body":"intentionality behind what"},{"speaker":"Morgan Franklin","startTime":728.04,"endTime":730.47,"body":"you're putting here. So the"},{"speaker":"Morgan Franklin","startTime":728.04,"endTime":730.47,"body":"first thing that we're going to"},{"speaker":"Morgan Franklin","startTime":730.47,"endTime":734.31,"body":"fill out is your title. And I'm"},{"speaker":"Morgan Franklin","startTime":730.47,"endTime":734.31,"body":"still using the same example"},{"speaker":"Morgan Franklin","startTime":734.37,"endTime":737.73,"body":"that we've been working with"},{"speaker":"Morgan Franklin","startTime":734.37,"endTime":737.73,"body":"this whole episode five ways to"},{"speaker":"Morgan Franklin","startTime":737.73,"endTime":741.0,"body":"prepare your garden for summer."},{"speaker":"Morgan Franklin","startTime":737.73,"endTime":741.0,"body":"So what I'm going to put in is"},{"speaker":"Morgan Franklin","startTime":741.0,"endTime":745.98,"body":"five ways to prepare your garden"},{"speaker":"Morgan Franklin","startTime":741.0,"endTime":745.98,"body":"for summer bar symbol SPACE"},{"speaker":"Morgan Franklin","startTime":746.04,"endTime":751.95,"body":"gardening tips. Don't spam this"},{"speaker":"Morgan Franklin","startTime":746.04,"endTime":751.95,"body":"title with keywords, but have"},{"speaker":"Morgan Franklin","startTime":751.95,"endTime":755.25,"body":"enough that you can get picked"},{"speaker":"Morgan Franklin","startTime":751.95,"endTime":755.25,"body":"up by the Pinterest filters. But"},{"speaker":"Morgan Franklin","startTime":755.25,"endTime":758.94,"body":"if you just keep putting in"},{"speaker":"Morgan Franklin","startTime":755.25,"endTime":758.94,"body":"keywords like we used to do back"},{"speaker":"Morgan Franklin","startTime":758.94,"endTime":762.27,"body":"in the day, Pinterest will see"},{"speaker":"Morgan Franklin","startTime":758.94,"endTime":762.27,"body":"this as spam and it will be"},{"speaker":"Morgan Franklin","startTime":762.3,"endTime":765.18,"body":"doing the opposite of what you"},{"speaker":"Morgan Franklin","startTime":762.3,"endTime":765.18,"body":"want it to do, it will not be"},{"speaker":"Morgan Franklin","startTime":765.18,"endTime":768.63,"body":"picking it up. So honestly, what"},{"speaker":"Morgan Franklin","startTime":765.18,"endTime":768.63,"body":"I normally do is I put the name"},{"speaker":"Morgan Franklin","startTime":768.63,"endTime":773.19,"body":"of my podcast episode bar symbol"},{"speaker":"Morgan Franklin","startTime":768.63,"endTime":773.19,"body":"and a related keyword phrase. If"},{"speaker":"Morgan Franklin","startTime":773.19,"endTime":776.61,"body":"you're not sure what a related"},{"speaker":"Morgan Franklin","startTime":773.19,"endTime":776.61,"body":"keyword phrase is, go on"},{"speaker":"Morgan Franklin","startTime":776.61,"endTime":779.91,"body":"Pinterest as a user and type in"},{"speaker":"Morgan Franklin","startTime":776.61,"endTime":779.91,"body":"the most significant word of"},{"speaker":"Morgan Franklin","startTime":779.91,"endTime":783.93,"body":"your podcast and see what pops"},{"speaker":"Morgan Franklin","startTime":779.91,"endTime":783.93,"body":"up. So again, the same example I"},{"speaker":"Morgan Franklin","startTime":783.93,"endTime":788.01,"body":"go to Pinterest, and I type in"},{"speaker":"Morgan Franklin","startTime":783.93,"endTime":788.01,"body":"gardening. And I'd see what the"},{"speaker":"Morgan Franklin","startTime":788.01,"endTime":793.59,"body":"most search phrases are included"},{"speaker":"Morgan Franklin","startTime":788.01,"endTime":793.59,"body":"and somehow put that into my"},{"speaker":"Morgan Franklin","startTime":793.59,"endTime":797.73,"body":"title portion. So anyone that's"},{"speaker":"Morgan Franklin","startTime":793.59,"endTime":797.73,"body":"familiar with SEO, this is your"},{"speaker":"Morgan Franklin","startTime":797.73,"endTime":802.02,"body":"long tail keyword. But yeah,"},{"speaker":"Morgan Franklin","startTime":797.73,"endTime":802.02,"body":"that's basically how you find"},{"speaker":"Morgan Franklin","startTime":802.02,"endTime":804.99,"body":"it, you just go on Pinterest or"},{"speaker":"Morgan Franklin","startTime":802.02,"endTime":804.99,"body":"even Google but I would do"},{"speaker":"Morgan Franklin","startTime":804.99,"endTime":808.32,"body":"Pinterest because in this case,"},{"speaker":"Morgan Franklin","startTime":804.99,"endTime":808.32,"body":"we are creating this content for"},{"speaker":"Morgan Franklin","startTime":808.32,"endTime":812.19,"body":"Pinterest and type in what the"},{"speaker":"Morgan Franklin","startTime":808.32,"endTime":812.19,"body":"most relevant term for your"},{"speaker":"Morgan Franklin","startTime":812.19,"endTime":815.85,"body":"podcast is and see what other"},{"speaker":"Morgan Franklin","startTime":812.19,"endTime":815.85,"body":"people are searching for. This"},{"speaker":"Morgan Franklin","startTime":815.85,"endTime":819.51,"body":"is going to be very beneficial"},{"speaker":"Morgan Franklin","startTime":815.85,"endTime":819.51,"body":"for your podcast for the kind of"},{"speaker":"Morgan Franklin","startTime":819.51,"endTime":822.36,"body":"content that you're creating so"},{"speaker":"Morgan Franklin","startTime":819.51,"endTime":822.36,"body":"that you know what people are"},{"speaker":"Morgan Franklin","startTime":822.36,"endTime":826.38,"body":"actually looking up. The next"},{"speaker":"Morgan Franklin","startTime":822.36,"endTime":826.38,"body":"thing is the pin description."},{"speaker":"Morgan Franklin","startTime":826.8,"endTime":830.1,"body":"Act like you're writing a"},{"speaker":"Morgan Franklin","startTime":826.8,"endTime":830.1,"body":"message to a friend this is the"},{"speaker":"Morgan Franklin","startTime":830.1,"endTime":833.34,"body":"best advice I can give you with"},{"speaker":"Morgan Franklin","startTime":830.1,"endTime":833.34,"body":"copywriting is to write like an"},{"speaker":"Morgan Franklin","startTime":833.34,"endTime":839.01,"body":"actual person. No one wants to"},{"speaker":"Morgan Franklin","startTime":833.34,"endTime":839.01,"body":"read your dry, crusty, boring,"},{"speaker":"Morgan Franklin","startTime":839.13,"endTime":841.65,"body":"ultra professional three"},{"speaker":"Morgan Franklin","startTime":839.13,"endTime":841.65,"body":"sentences you have about this"},{"speaker":"Morgan Franklin","startTime":841.65,"endTime":845.52,"body":"podcast episode. Give me"},{"speaker":"Morgan Franklin","startTime":841.65,"endTime":845.52,"body":"something needy. Tell me what"},{"speaker":"Morgan Franklin","startTime":845.52,"endTime":848.82,"body":"I'm going to learn from this"},{"speaker":"Morgan Franklin","startTime":845.52,"endTime":848.82,"body":"episode. Tell me why I should"},{"speaker":"Morgan Franklin","startTime":848.82,"endTime":852.15,"body":"listen. I got this tip too,"},{"speaker":"Morgan Franklin","startTime":848.82,"endTime":852.15,"body":"right like you're talking to a"},{"speaker":"Morgan Franklin","startTime":852.15,"endTime":855.69,"body":"friend from the simple pin"},{"speaker":"Morgan Franklin","startTime":852.15,"endTime":855.69,"body":"podcast. And if you're looking"},{"speaker":"Morgan Franklin","startTime":855.69,"endTime":860.34,"body":"for the best podcast about"},{"speaker":"Morgan Franklin","startTime":855.69,"endTime":860.34,"body":"Pinterest, you need to listen to"},{"speaker":"Morgan Franklin","startTime":860.34,"endTime":863.73,"body":"this simple pin podcast. I"},{"speaker":"Morgan Franklin","startTime":860.34,"endTime":863.73,"body":"absolutely love it. They have"},{"speaker":"Morgan Franklin","startTime":863.73,"endTime":866.4,"body":"taught me everything that I know"},{"speaker":"Morgan Franklin","startTime":863.73,"endTime":866.4,"body":"about Pinterest and I cannot"},{"speaker":"Morgan Franklin","startTime":866.4,"endTime":869.67,"body":"recommend it enough. Again, it's"},{"speaker":"Morgan Franklin","startTime":866.4,"endTime":869.67,"body":"called the simple pin podcast."},{"speaker":"Morgan Franklin","startTime":869.82,"endTime":873.24,"body":"I'll tag it in my show notes."},{"speaker":"Morgan Franklin","startTime":869.82,"endTime":873.24,"body":"And one less thing don't use AI."},{"speaker":"Morgan Franklin","startTime":873.57,"endTime":877.56,"body":"Everyone knows when you're using"},{"speaker":"Morgan Franklin","startTime":873.57,"endTime":877.56,"body":"AI. It's worse than you sounding"},{"speaker":"Morgan Franklin","startTime":877.56,"endTime":881.34,"body":"boring or over professional."},{"speaker":"Morgan Franklin","startTime":877.56,"endTime":881.34,"body":"Ideally, this section is going"},{"speaker":"Morgan Franklin","startTime":881.34,"endTime":884.7,"body":"to be two to three sentences"},{"speaker":"Morgan Franklin","startTime":881.34,"endTime":884.7,"body":"about your pin. So it take"},{"speaker":"Morgan Franklin","startTime":884.7,"endTime":888.33,"body":"longer than trying to explain to"},{"speaker":"Morgan Franklin","startTime":884.7,"endTime":888.33,"body":"chat dept what you're doing than"},{"speaker":"Morgan Franklin","startTime":888.33,"endTime":892.38,"body":"to just write it. So take a"},{"speaker":"Morgan Franklin","startTime":888.33,"endTime":892.38,"body":"minute and write what your"},{"speaker":"Morgan Franklin","startTime":892.38,"endTime":896.13,"body":"future listener would actually"},{"speaker":"Morgan Franklin","startTime":892.38,"endTime":896.13,"body":"get out of this episode. You"},{"speaker":"Morgan Franklin","startTime":896.13,"endTime":899.13,"body":"probably already have this"},{"speaker":"Morgan Franklin","startTime":896.13,"endTime":899.13,"body":"anyway on your show notes. But"},{"speaker":"Morgan Franklin","startTime":899.16,"endTime":901.86,"body":"actually right Eat something"},{"speaker":"Morgan Franklin","startTime":899.16,"endTime":901.86,"body":"meaningful to the person that"},{"speaker":"Morgan Franklin","startTime":901.86,"endTime":904.77,"body":"would be reading it about why"},{"speaker":"Morgan Franklin","startTime":901.86,"endTime":904.77,"body":"they should click through on"},{"speaker":"Morgan Franklin","startTime":904.77,"endTime":909.03,"body":"this post. Next is the link. And"},{"speaker":"Morgan Franklin","startTime":904.77,"endTime":909.03,"body":"this will depend if you have a"},{"speaker":"Morgan Franklin","startTime":909.03,"endTime":912.81,"body":"website dedicated to your"},{"speaker":"Morgan Franklin","startTime":909.03,"endTime":912.81,"body":"podcast where you're regularly"},{"speaker":"Morgan Franklin","startTime":912.81,"endTime":917.43,"body":"posting each episode in a"},{"speaker":"Morgan Franklin","startTime":912.81,"endTime":917.43,"body":"separate blog or not. If you"},{"speaker":"Morgan Franklin","startTime":917.43,"endTime":922.53,"body":"have that great, that's what you"},{"speaker":"Morgan Franklin","startTime":917.43,"endTime":922.53,"body":"need to link, not the show URL,"},{"speaker":"Morgan Franklin","startTime":922.68,"endTime":925.95,"body":"where someone is going to click"},{"speaker":"Morgan Franklin","startTime":922.68,"endTime":925.95,"body":"through and then have no idea"},{"speaker":"Morgan Franklin","startTime":925.98,"endTime":928.62,"body":"what episode to listen to, or"},{"speaker":"Morgan Franklin","startTime":925.98,"endTime":928.62,"body":"what you're actually sending"},{"speaker":"Morgan Franklin","startTime":928.62,"endTime":934.89,"body":"them to, but an actual blog post"},{"speaker":"Morgan Franklin","startTime":928.62,"endTime":934.89,"body":"about the episode only, or send"},{"speaker":"Morgan Franklin","startTime":934.89,"endTime":939.24,"body":"them directly to a link of that"},{"speaker":"Morgan Franklin","startTime":934.89,"endTime":939.24,"body":"podcast episode. I recommend"},{"speaker":"Morgan Franklin","startTime":939.24,"endTime":942.9,"body":"setting them to Spotify or Apple"},{"speaker":"Morgan Franklin","startTime":939.24,"endTime":942.9,"body":"as these are the most popular"},{"speaker":"Morgan Franklin","startTime":942.9,"endTime":946.5,"body":"platforms and people are more"},{"speaker":"Morgan Franklin","startTime":942.9,"endTime":946.5,"body":"likely to subscribe once they've"},{"speaker":"Morgan Franklin","startTime":946.5,"endTime":949.32,"body":"gotten there. So I hope that"},{"speaker":"Morgan Franklin","startTime":946.5,"endTime":949.32,"body":"that makes sense is that if you"},{"speaker":"Morgan Franklin","startTime":949.32,"endTime":952.56,"body":"just have a website that is for"},{"speaker":"Morgan Franklin","startTime":949.32,"endTime":952.56,"body":"your podcast, but you aren't"},{"speaker":"Morgan Franklin","startTime":952.56,"endTime":956.22,"body":"taking the time to make"},{"speaker":"Morgan Franklin","startTime":952.56,"endTime":956.22,"body":"individual places to send people"},{"speaker":"Morgan Franklin","startTime":956.22,"endTime":959.88,"body":"for each episode, then don't"},{"speaker":"Morgan Franklin","startTime":956.22,"endTime":959.88,"body":"link it back to your website,"},{"speaker":"Morgan Franklin","startTime":960.03,"endTime":963.75,"body":"instead link it to the"},{"speaker":"Morgan Franklin","startTime":960.03,"endTime":963.75,"body":"individual episode on Spotify or"},{"speaker":"Morgan Franklin","startTime":963.75,"endTime":966.78,"body":"Apple. Because if someone's"},{"speaker":"Morgan Franklin","startTime":963.75,"endTime":966.78,"body":"clicking through and they think"},{"speaker":"Morgan Franklin","startTime":966.78,"endTime":969.15,"body":"that they're going to be able to"},{"speaker":"Morgan Franklin","startTime":966.78,"endTime":969.15,"body":"listen to something about five"},{"speaker":"Morgan Franklin","startTime":969.15,"endTime":972.24,"body":"ways to prepare your garden for"},{"speaker":"Morgan Franklin","startTime":969.15,"endTime":972.24,"body":"summer, and they get to your"},{"speaker":"Morgan Franklin","startTime":972.24,"endTime":975.48,"body":"website, that was always to"},{"speaker":"Morgan Franklin","startTime":972.24,"endTime":975.48,"body":"click, we did that for no"},{"speaker":"Morgan Franklin","startTime":975.48,"endTime":979.14,"body":"reason. So make sure that you're"},{"speaker":"Morgan Franklin","startTime":975.48,"endTime":979.14,"body":"giving them somewhere to click"},{"speaker":"Morgan Franklin","startTime":979.14,"endTime":983.52,"body":"through to that will actually"},{"speaker":"Morgan Franklin","startTime":979.14,"endTime":983.52,"body":"mean something to them. Next is"},{"speaker":"Morgan Franklin","startTime":983.52,"endTime":986.94,"body":"creating your boards. So boards"},{"speaker":"Morgan Franklin","startTime":983.52,"endTime":986.94,"body":"are going to vary person to"},{"speaker":"Morgan Franklin","startTime":986.94,"endTime":991.11,"body":"person. My best advice is to"},{"speaker":"Morgan Franklin","startTime":986.94,"endTime":991.11,"body":"make a board out of the normal"},{"speaker":"Morgan Franklin","startTime":991.11,"endTime":995.01,"body":"content categories of your"},{"speaker":"Morgan Franklin","startTime":991.11,"endTime":995.01,"body":"podcast, for example, in my made"},{"speaker":"Morgan Franklin","startTime":995.01,"endTime":999.39,"body":"up, CAN YOU DIG IT podcast"},{"speaker":"Morgan Franklin","startTime":995.01,"endTime":999.39,"body":"world, I might have a board"},{"speaker":"Morgan Franklin","startTime":999.39,"endTime":1002.63,"body":"that's called Summer gardening"},{"speaker":"Morgan Franklin","startTime":999.39,"endTime":1002.63,"body":"and another board that's called"},{"speaker":"Morgan Franklin","startTime":1002.66,"endTime":1006.47,"body":"gardening DIY and another board"},{"speaker":"Morgan Franklin","startTime":1002.66,"endTime":1006.47,"body":"that's called Spring gardening."},{"speaker":"Morgan Franklin","startTime":1006.47,"endTime":1008.63,"body":"And then another board that's"},{"speaker":"Morgan Franklin","startTime":1006.47,"endTime":1008.63,"body":"called gardening for beginners,"},{"speaker":"Morgan Franklin","startTime":1008.72,"endTime":1013.01,"body":"and each episode is going to be"},{"speaker":"Morgan Franklin","startTime":1008.72,"endTime":1013.01,"body":"placed into the appropriate"},{"speaker":"Morgan Franklin","startTime":1013.01,"endTime":1016.31,"body":"board. But don't just go making"},{"speaker":"Morgan Franklin","startTime":1013.01,"endTime":1016.31,"body":"boards for no reason that you're"},{"speaker":"Morgan Franklin","startTime":1016.31,"endTime":1019.91,"body":"never going to pin on that's a"},{"speaker":"Morgan Franklin","startTime":1016.31,"endTime":1019.91,"body":"big no no from Pinterest. But"},{"speaker":"Morgan Franklin","startTime":1019.91,"endTime":1023.81,"body":"look at the content of your"},{"speaker":"Morgan Franklin","startTime":1019.91,"endTime":1023.81,"body":"podcast and make the boards from"},{"speaker":"Morgan Franklin","startTime":1023.81,"endTime":1028.01,"body":"there. Lastly, and again, this"},{"speaker":"Morgan Franklin","startTime":1023.81,"endTime":1028.01,"body":"will be on a case by case basis"},{"speaker":"Morgan Franklin","startTime":1028.07,"endTime":1031.7,"body":"will be the tag topics, you're"},{"speaker":"Morgan Franklin","startTime":1028.07,"endTime":1031.7,"body":"going to need to do some"},{"speaker":"Morgan Franklin","startTime":1031.7,"endTime":1035.3,"body":"research into this and figure"},{"speaker":"Morgan Franklin","startTime":1031.7,"endTime":1035.3,"body":"out what the best 10 are for"},{"speaker":"Morgan Franklin","startTime":1035.3,"endTime":1039.17,"body":"your pins. I'm still working on"},{"speaker":"Morgan Franklin","startTime":1035.3,"endTime":1039.17,"body":"this because podcasting, believe"},{"speaker":"Morgan Franklin","startTime":1039.17,"endTime":1042.02,"body":"it or not is not a topic on"},{"speaker":"Morgan Franklin","startTime":1039.17,"endTime":1042.02,"body":"Pinterest. So I have to get"},{"speaker":"Morgan Franklin","startTime":1042.02,"endTime":1045.05,"body":"creative depending on what my"},{"speaker":"Morgan Franklin","startTime":1042.02,"endTime":1045.05,"body":"pin is about. So don't worry, if"},{"speaker":"Morgan Franklin","startTime":1045.05,"endTime":1050.12,"body":"you don't have an exact topic,"},{"speaker":"Morgan Franklin","startTime":1045.05,"endTime":1050.12,"body":"find 10 topics that make sense"},{"speaker":"Morgan Franklin","startTime":1050.24,"endTime":1054.8,"body":"and work with the pin and post"},{"speaker":"Morgan Franklin","startTime":1050.24,"endTime":1054.8,"body":"those. No one is ever going to"},{"speaker":"Morgan Franklin","startTime":1054.8,"endTime":1058.61,"body":"see this. It just helps"},{"speaker":"Morgan Franklin","startTime":1054.8,"endTime":1058.61,"body":"Pinterest index your pin. For me"},{"speaker":"Morgan Franklin","startTime":1058.61,"endTime":1061.73,"body":"personally, I don't find that"},{"speaker":"Morgan Franklin","startTime":1058.61,"endTime":1061.73,"body":"there's a time of day or a day"},{"speaker":"Morgan Franklin","startTime":1061.73,"endTime":1065.33,"body":"of the week that performs best"},{"speaker":"Morgan Franklin","startTime":1061.73,"endTime":1065.33,"body":"for pins. This is all about the"},{"speaker":"Morgan Franklin","startTime":1065.33,"endTime":1068.12,"body":"long game, it will take you"},{"speaker":"Morgan Franklin","startTime":1065.33,"endTime":1068.12,"body":"several weeks for you to see"},{"speaker":"Morgan Franklin","startTime":1068.12,"endTime":1071.6,"body":"progress on this. So don't"},{"speaker":"Morgan Franklin","startTime":1068.12,"endTime":1071.6,"body":"expect it to be overnight. But"},{"speaker":"Morgan Franklin","startTime":1071.6,"endTime":1075.83,"body":"if you're consistent, and you"},{"speaker":"Morgan Franklin","startTime":1071.6,"endTime":1075.83,"body":"keep showing up, I promise it"},{"speaker":"Morgan Franklin","startTime":1075.83,"endTime":1079.01,"body":"will pay off. I've gotten"},{"speaker":"Morgan Franklin","startTime":1075.83,"endTime":1079.01,"body":"multiple Pinterest pages over"},{"speaker":"Morgan Franklin","startTime":1079.01,"endTime":1082.4,"body":"the years and they've all found"},{"speaker":"Morgan Franklin","startTime":1079.01,"endTime":1082.4,"body":"success in incredibly different"},{"speaker":"Morgan Franklin","startTime":1082.4,"endTime":1085.91,"body":"industries. Here are a few"},{"speaker":"Morgan Franklin","startTime":1082.4,"endTime":1085.91,"body":"random tips of things that I've"},{"speaker":"Morgan Franklin","startTime":1085.91,"endTime":1089.87,"body":"learned along the way, try to"},{"speaker":"Morgan Franklin","startTime":1085.91,"endTime":1089.87,"body":"post at least one new PIN every"},{"speaker":"Morgan Franklin","startTime":1089.87,"endTime":1093.23,"body":"day, I know I can hear you"},{"speaker":"Morgan Franklin","startTime":1089.87,"endTime":1093.23,"body":"gasping through your headphones."},{"speaker":"Morgan Franklin","startTime":1093.44,"endTime":1097.7,"body":"This doesn't have to be hard,"},{"speaker":"Morgan Franklin","startTime":1093.44,"endTime":1097.7,"body":"make seven variations of the"},{"speaker":"Morgan Franklin","startTime":1097.7,"endTime":1101.45,"body":"same pin on Canva and schedule"},{"speaker":"Morgan Franklin","startTime":1097.7,"endTime":1101.45,"body":"them out. There's a schedule"},{"speaker":"Morgan Franklin","startTime":1101.48,"endTime":1104.72,"body":"built into Pinterest now. And"},{"speaker":"Morgan Franklin","startTime":1101.48,"endTime":1104.72,"body":"I'd encourage you to use that"},{"speaker":"Morgan Franklin","startTime":1104.72,"endTime":1107.9,"body":"back in the day we use something"},{"speaker":"Morgan Franklin","startTime":1104.72,"endTime":1107.9,"body":"called tailwind. And a lot of"},{"speaker":"Morgan Franklin","startTime":1107.9,"endTime":1110.72,"body":"people still use that I think"},{"speaker":"Morgan Franklin","startTime":1107.9,"endTime":1110.72,"body":"it's fine. But now that they"},{"speaker":"Morgan Franklin","startTime":1110.72,"endTime":1114.02,"body":"have a native option on"},{"speaker":"Morgan Franklin","startTime":1110.72,"endTime":1114.02,"body":"Pinterest, I'd use that you'll"},{"speaker":"Morgan Franklin","startTime":1114.02,"endTime":1118.79,"body":"see the option to schedule a pin"},{"speaker":"Morgan Franklin","startTime":1114.02,"endTime":1118.79,"body":"right under the tag topics. So"},{"speaker":"Morgan Franklin","startTime":1118.79,"endTime":1122.27,"body":"that last category that we had"},{"speaker":"Morgan Franklin","startTime":1118.79,"endTime":1122.27,"body":"right before you're about to"},{"speaker":"Morgan Franklin","startTime":1122.27,"endTime":1126.26,"body":"publish your pin. Another tip is"},{"speaker":"Morgan Franklin","startTime":1122.27,"endTime":1126.26,"body":"if you're posting multiple pins"},{"speaker":"Morgan Franklin","startTime":1126.26,"endTime":1131.42,"body":"a day, you can only post the"},{"speaker":"Morgan Franklin","startTime":1126.26,"endTime":1131.42,"body":"same URL 10 times. So if you're"},{"speaker":"Morgan Franklin","startTime":1131.42,"endTime":1136.28,"body":"trying to make a ton of pins"},{"speaker":"Morgan Franklin","startTime":1131.42,"endTime":1136.28,"body":"that same day, do less than 10"},{"speaker":"Morgan Franklin","startTime":1136.28,"endTime":1139.4,"body":"that are going to the same URL"},{"speaker":"Morgan Franklin","startTime":1136.28,"endTime":1139.4,"body":"and make sure that you're"},{"speaker":"Morgan Franklin","startTime":1139.4,"endTime":1142.55,"body":"changing up your wording and"},{"speaker":"Morgan Franklin","startTime":1139.4,"endTime":1142.55,"body":"your titles and your description"},{"speaker":"Morgan Franklin","startTime":1142.55,"endTime":1145.67,"body":"on your pins. Even if you're"},{"speaker":"Morgan Franklin","startTime":1142.55,"endTime":1145.67,"body":"saying essentially the same"},{"speaker":"Morgan Franklin","startTime":1145.67,"endTime":1149.03,"body":"thing. Take a moment to add some"},{"speaker":"Morgan Franklin","startTime":1145.67,"endTime":1149.03,"body":"variation in the way that you're"},{"speaker":"Morgan Franklin","startTime":1149.03,"endTime":1152.6,"body":"saying it. This is the whole"},{"speaker":"Morgan Franklin","startTime":1149.03,"endTime":1152.6,"body":"point of making multiple pins on"},{"speaker":"Morgan Franklin","startTime":1152.6,"endTime":1156.17,"body":"a post, you have to have"},{"speaker":"Morgan Franklin","startTime":1152.6,"endTime":1156.17,"body":"multiple opportunities to"},{"speaker":"Morgan Franklin","startTime":1156.17,"endTime":1159.74,"body":"provide a different hook to"},{"speaker":"Morgan Franklin","startTime":1156.17,"endTime":1159.74,"body":"people or a call to action for"},{"speaker":"Morgan Franklin","startTime":1159.74,"endTime":1162.47,"body":"future listeners that might"},{"speaker":"Morgan Franklin","startTime":1159.74,"endTime":1162.47,"body":"convert into a listen, you never"},{"speaker":"Morgan Franklin","startTime":1162.47,"endTime":1164.69,"body":"know what's going to resonate"},{"speaker":"Morgan Franklin","startTime":1162.47,"endTime":1164.69,"body":"with somebody or what's going to"},{"speaker":"Morgan Franklin","startTime":1164.69,"endTime":1167.03,"body":"catch somebody's eye or what"},{"speaker":"Morgan Franklin","startTime":1164.69,"endTime":1167.03,"body":"somebody is going to think oh,"},{"speaker":"Morgan Franklin","startTime":1167.03,"endTime":1170.33,"body":"that really speaks to me. So use"},{"speaker":"Morgan Franklin","startTime":1167.03,"endTime":1170.33,"body":"each opportunity to change"},{"speaker":"Morgan Franklin","startTime":1170.33,"endTime":1173.6,"body":"things and tweak things just a"},{"speaker":"Morgan Franklin","startTime":1170.33,"endTime":1173.6,"body":"little bit. And you can really"},{"speaker":"Morgan Franklin","startTime":1173.6,"endTime":1176.27,"body":"use that research and"},{"speaker":"Morgan Franklin","startTime":1173.6,"endTime":1176.27,"body":"development all the way through"},{"speaker":"Morgan Franklin","startTime":1176.27,"endTime":1180.11,"body":"your podcast. And that leads"},{"speaker":"Morgan Franklin","startTime":1176.27,"endTime":1180.11,"body":"into my final tip, watch what's"},{"speaker":"Morgan Franklin","startTime":1180.11,"endTime":1184.19,"body":"working, what pins are"},{"speaker":"Morgan Franklin","startTime":1180.11,"endTime":1184.19,"body":"performing well. What do your"},{"speaker":"Morgan Franklin","startTime":1184.19,"endTime":1188.45,"body":"most looked at pins have in"},{"speaker":"Morgan Franklin","startTime":1184.19,"endTime":1188.45,"body":"common? What are people saving?"},{"speaker":"Morgan Franklin","startTime":1188.54,"endTime":1190.64,"body":"What are people actually"},{"speaker":"Morgan Franklin","startTime":1188.54,"endTime":1190.64,"body":"clicking through and this is a"},{"speaker":"Morgan Franklin","startTime":1190.64,"endTime":1194.6,"body":"huge one. Look at the outbound"},{"speaker":"Morgan Franklin","startTime":1190.64,"endTime":1194.6,"body":"clicks you have on your pins"},{"speaker":"Morgan Franklin","startTime":1194.63,"endTime":1197.63,"body":"because people can save your"},{"speaker":"Morgan Franklin","startTime":1194.63,"endTime":1197.63,"body":"pins all day long. But if they"},{"speaker":"Morgan Franklin","startTime":1197.63,"endTime":1201.98,"body":"aren't actually clicking through"},{"speaker":"Morgan Franklin","startTime":1197.63,"endTime":1201.98,"body":"to Listen to an episode, you"},{"speaker":"Morgan Franklin","startTime":1201.98,"endTime":1204.8,"body":"need to change up your approach"},{"speaker":"Morgan Franklin","startTime":1201.98,"endTime":1204.8,"body":"because you're not actually"},{"speaker":"Morgan Franklin","startTime":1204.8,"endTime":1207.89,"body":"doing what you came here to do,"},{"speaker":"Morgan Franklin","startTime":1204.8,"endTime":1207.89,"body":"which is get more listeners on"},{"speaker":"Morgan Franklin","startTime":1207.89,"endTime":1211.31,"body":"your podcast. I know this has"},{"speaker":"Morgan Franklin","startTime":1207.89,"endTime":1211.31,"body":"been quite a bit of information,"},{"speaker":"Morgan Franklin","startTime":1211.34,"endTime":1215.3,"body":"but it's all about showing up"},{"speaker":"Morgan Franklin","startTime":1211.34,"endTime":1215.3,"body":"every day to promote and grow"},{"speaker":"Morgan Franklin","startTime":1215.3,"endTime":1219.29,"body":"your podcast. We can eat this"},{"speaker":"Morgan Franklin","startTime":1215.3,"endTime":1219.29,"body":"elephant one bite at a time. So"},{"speaker":"Morgan Franklin","startTime":1219.29,"endTime":1222.8,"body":"let's do it together. If you're"},{"speaker":"Morgan Franklin","startTime":1219.29,"endTime":1222.8,"body":"still wondering where to start,"},{"speaker":"Morgan Franklin","startTime":1222.83,"endTime":1225.53,"body":"or you're already wanting to"},{"speaker":"Morgan Franklin","startTime":1222.83,"endTime":1225.53,"body":"procrastinate, because it's just"},{"speaker":"Morgan Franklin","startTime":1225.53,"endTime":1229.16,"body":"seems like too much. I want to"},{"speaker":"Morgan Franklin","startTime":1225.53,"endTime":1229.16,"body":"challenge you to start by"},{"speaker":"Morgan Franklin","startTime":1229.16,"endTime":1232.97,"body":"creating your account by the end"},{"speaker":"Morgan Franklin","startTime":1229.16,"endTime":1232.97,"body":"of the week. You don't have to"},{"speaker":"Morgan Franklin","startTime":1232.97,"endTime":1236.66,"body":"make a pin yet. Let's just start"},{"speaker":"Morgan Franklin","startTime":1232.97,"endTime":1236.66,"body":"and say this week you're going"},{"speaker":"Morgan Franklin","startTime":1236.66,"endTime":1239.78,"body":"to create an optimize your"},{"speaker":"Morgan Franklin","startTime":1236.66,"endTime":1239.78,"body":"profile. And of course find me"},{"speaker":"Morgan Franklin","startTime":1239.78,"endTime":1242.9,"body":"on Pinterest. My user name is"},{"speaker":"Morgan Franklin","startTime":1239.78,"endTime":1242.9,"body":"Morgan Franklin media. I can't"},{"speaker":"Morgan Franklin","startTime":1242.9,"endTime":1247.1,"body":"wait to check out your page and"},{"speaker":"Morgan Franklin","startTime":1242.9,"endTime":1247.1,"body":"cheer you on. Hey! Thank you so"},{"speaker":"Morgan Franklin","startTime":1247.1,"endTime":1249.53,"body":"much for joining me on this"},{"speaker":"Morgan Franklin","startTime":1247.1,"endTime":1249.53,"body":"episode. If you enjoyed the"},{"speaker":"Morgan Franklin","startTime":1249.53,"endTime":1252.65,"body":"podcast and you'd like to hear"},{"speaker":"Morgan Franklin","startTime":1249.53,"endTime":1252.65,"body":"more episodes like this one, go"},{"speaker":"Morgan Franklin","startTime":1252.65,"endTime":1256.01,"body":"ahead and subscribe to the show"},{"speaker":"Morgan Franklin","startTime":1252.65,"endTime":1256.01,"body":"new episodes air every Monday"},{"speaker":"Morgan Franklin","startTime":1256.01,"endTime":1258.98,"body":"morning and if you found this"},{"speaker":"Morgan Franklin","startTime":1256.01,"endTime":1258.98,"body":"episode valuable and you want to"},{"speaker":"Morgan Franklin","startTime":1258.98,"endTime":1262.1,"body":"help other business owners and"},{"speaker":"Morgan Franklin","startTime":1258.98,"endTime":1262.1,"body":"podcasters will leave me a five"},{"speaker":"Morgan Franklin","startTime":1262.1,"endTime":1265.31,"body":"star review? It helps the show"},{"speaker":"Morgan Franklin","startTime":1262.1,"endTime":1265.31,"body":"rank higher in the charts and"},{"speaker":"Morgan Franklin","startTime":1265.31,"endTime":1268.85,"body":"brings more entrepreneurs the"},{"speaker":"Morgan Franklin","startTime":1265.31,"endTime":1268.85,"body":"information they need to start"},{"speaker":"Morgan Franklin","startTime":1268.85,"endTime":1270.89,"body":"making money on their podcast."}]}