The Luxury Item with Scott Kerr

Scott Kerr is joined by Miah Sullivan, SVP, global marketing & brand communications at German fashion house Hugo Boss to discuss its major rebranding effort and new star-studded global campaigns. She also talks about the company's "Claim 5" growth strategy, the thinking behind Millennial-targeted "BeYourOwnBoss campaign, its record breaking BOSS X Russell Athletic social campaign, how it's leveraging a wealth of data to inform marketing decisions, the brand's metaverse opportunity, and how shifting consumer moods impact the marketing strategy. Plus: How the pandemic spurred Hugo Boss to push away from being a men's suit brand

Featuring:
Miah Sullivan, SVP, Global Marketing & Brand Communications at Hugo Boss (hugoboss.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com

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What is The Luxury Item with Scott Kerr?

The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.

Want to get in touch? Email us, scott@silvertoneconsulting.com