In this episode of We Are Amada, Marcos Moura talks with a fellow franchise partner who made the bold leap from a stable sales career into the unpredictable (and deeply rewarding) world of senior care.
Kevin shares the lessons he’s learned from building a business rooted in compassion, consistency, and communication. From navigating emergencies and supporting families, to competing in a saturated market, this conversation offers valuable insight for anyone considering a career shift into a mission-driven business.
Key Highlights:
- Why consistency is critical in senior care
- The realities of moving from sales to service
- How to manage expectations with families and caregivers
- Leading through crisis with professionalism
- Standing out in a competitive home care market
- Why does clear communication build trust
- The overlooked challenges of business ownership
What is We are Amada?
With a rapidly expanding senior population, non-medical in-home care franchises are perfectly positioned for huge growth. And, an Amada Senior Care business has benefits you won’t find anywhere else.