Any business can grow and scale in good times.
Can your business thrive and survive through tough times?
Show Notes
Any business can grow and scale in good times.
Can your business thrive and survive through tough times?
John Jantsch has 5 steps for consistent growth that any company can utilize in any business climate. The author of The Ultimate Marketing Engine and Founder of Duct Tape Marketing returns to the show this week to talk about his new book, “hourglass marketing”, and how you can rev your marketing engine by making your business more meaningful to your customers.
John trains and licenses consultants all over the world in his unique approach to marketing. In our conversation, he lays out that approach with a ton of actionable items for listeners, including:
- The 7 steps of the customer journey
- How to set up a Customer Success Track for your ideal clients
- Creating a “member mindset” in your customers that will boost business and referrals
- And more
Modern marketing isn’t about tactics anymore, it’s about transformation over transaction. Learn how to create happier customers by helping them transform, and then watch as those customers drive your referral engine to new heights. Don’t miss out!
What is The Authority Builder Podcast?
The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.
“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States