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Having a virtual presence for your small brewery is imperative to help the physical business grow. We’ll do a deep dive into social media to learn about best practices from a leading expert and we’ll hear how one nano has approached building an online community.
We spend a lot of time thinking about physical spaces. Taprooms, brewhouse layouts, beer gardens, that it can be hard to focus on the virtual spaces. But Facebook, Instagram, Twitter, TikTok, and more are important ways to keep a brewery top of mind and to show off creativity.
Social Media can be intimidating for some, or a burden for others, but having a plan can ease those worries and bring people to your actual door step.
This episode features two guests: Julie Rhodes of Not Your Hobby Marketing Solutions and Brian Goodman of Rushford and Sons Brewhouse.
The BYO Nano Podcast Episode 39 is sponsored by:
Hey nanobrewers! Discover SafBrew™ BR-8 by Fermentis, the first dry Brett for secondary fermentation in bottle and casks! This yeast strain will help you add a slightly funky, specific phenolic character to your beers. Available in 100-gram and 5-gram packaging. Discover more about SafBrew™ BR-8 at Homebrew Con 2023, by attending the Fermentis exclusive presentation: “Brettanomyces: From Spoilage Organism to Rising Star!" Learn more at www.fermentis.com.
ABS Commercial
ABS Commercial has been a full-service brewery outfitter for over 10 years, offering brewhouses, tanks, keg washers, and small parts to brewers across the country. They’re in this business because they are brewers, so they know the ins and outs of the process and can design the perfect set-up for you. They keep tanks in stock and ready to ship so you can get equipment in your hands sooner. Contact a brewery consultant today! sales@abs-commercial.com
BYO Nano+ Membership
Get access to hundreds of hours of on-demand videos covering small craft brewery strategies with BYO’s new Nano+ Membership. Learn from craft beer experts watching replays of past NanoCon seminars plus a complete library of in-depth workshops. You’ll also have full online access to all of BYO’s digital content and an annual print magazine subscription. Check out byo.com/nanoplus for more details.
Get access to hundreds of hours of on-demand videos covering small craft brewery strategies with BYO’s new Nano+ Membership. Learn from craft beer experts watching replays of past NanoCon seminars plus a complete library of in-depth workshops. You’ll also have full online access to all of BYO’s digital content and an annual print magazine subscription. Check out byo.com/nanoplus for more details.
Contact: nano@byo.com
Music: Scott McCampbell
Music: Scott McCampbell
Creators & Guests
What is BYO Nano Brew Podcast?
The Nano segment of craft brewing is growing fast with the majority of new breweries opening up falling into this small-scale, hyper-local segment working on brewing systems five barrels or under. Each month on this podcast learn the business, marketing, and brewing strategies targeted for this smaller-scale sized brewery needs. From strategies to maximizing taproom sales to forecasting brewery budgets to brewing great beer in small spaces, you'll learn from craft beer experts and fellow Nano brewers the tips and strategies for success to improve - or launch - your small brewery. The BYO Nano Brew Podcast is brought to you by Brew Your Own, the leading homebrew magazine as well as organizers of the annual NanoCon event for this small-scale craft beer niche and the monthly BYO Nano Newsletter available by email.