In this insightful discussion, Mike and Matt explore a proactive strategy for individuals to manage their online reputation—the "About Me" strategy. This DIY approach involves creating compelling and unique personal profile pages on an employer's website. They delve into the benefits of this strategy, emphasizing its potential to outrank negative content on prominent company websites. The hosts guide listeners on optimizing the content, covering aspects like writing in the third person, incorporating keywords, and using engaging imagery. They offer valuable tips, including content length and uniqueness, encouraging individuals to take control of their online narrative. The episode concludes with a suggestion to consider video introductions for added personalization.
Learn more:
https://affordablereputationmanagement.com/the-about-me-strategy/