Exit Five - B2B Marketing with Dave Gerhardt

This episode is from a live "Marketing Sells" Q&A session hosted by the team at Clearbit focused on questions about aligning sales and marketing teams featuring Dave, Colin White (Head of Demand Gen., Clearbit), Tara Robertson (Sr. Manager, Demand Gen., Chilipiper) and Matt Ferriss (Sr. Director, Enterprise Sales, Bombora). This conversation these questions below:
  • How can you get buy-in from leadership to be closer aligned to revenue metrics? (Pipeline, Revenue etc)
  • During planning season (quarterly/yearly), how closely should marketing/sales work together to get to the number?
  • What cadence is ideal for Sales and Marketing teams to meet?
  • Best way to deliver feedback between Sales and Marketing?
  • Top tips on creating great sales<>marketing alignment?
  • What are the top marketing materials/documentation that Sales teams actually care about?
  • How should marketing teams contribute to cold outbound efforts?
  • What do the best sales reps do before and after every meeting? How can marketing help?
  • What strategies and tactics can Marketing & Sales use together targeting Enterprise accounts?

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

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What is Exit Five - B2B Marketing with Dave Gerhardt?

Dave Gerhardt (Founder of Exit Five, former startup CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.