If you don’t know Chris Orlob, you should.
Not only is he one of my first mentors in marketing, he’s the Co-Founder and CEO of
pclub.io where he’s trained more than 10,000 SaaS and tech salespeople on SaaS sales calls with the #1 online course platform for B2B sellers. He’s also the former Head of Product Marketing and Head of Customer Sales at Gong, where he helped grow their ARR from $200k to $200M ARR, and garnered a $7.2B valuation in less than six years. And not to mention, he’s a content king in his own right with more than 128k followers on LinkedIn.
In this episode, we’re talking about being polarizing, powerful writing techniques, and taking lessons from some of the most successful, radical marketers out there. Here are a few of my favorite takeaways:
- Be intentionally polarizing with your marketing 10% of the time to get (more) attention in your marketing.
- To become a stronger writer, be more specific with your language and word choice. That’s how you compel people to act fast.
- Use soap opera email sequences to consistently give value while positioning yourself as an authority in your space. Delivering immense value is the best way to convert readers into customers.
Jump into the conversation:
(
11:00) Polarity in Marketing
(
18:45) B2B Marketing Lacks Conviction
(
23:30) 90/10 Tip for Firestarter Content
(
24:57) Find Conviction, Authenticity, & Your Brand Voice in 50 Days
(
28:07) 3 Ways to Find Your Brand Voice
(
36:01) 3 Tips to Level Up Your Marketing Team’s Content
(
52:56) Chris’s Best Email Marketing Tactics: the Soap Opera Sequence
Prefer to watch? Head to our YouTube channel here: https://www.youtube.com/@TheReederCo/featured
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What is Reed Between the Lines?
Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur.
I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level.
But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potential.
And damn it, I wanna have fun doing it. So I’m traveling America for candid, street-level conversations about creativity, marketing, and playing by your own rules. You’ll hear the stories behind the success: unfiltered conversations, vulnerable moments, and practical advice to help YOU grow your career, confidence, and income.
This is Reed Between The Lines. The show for people who want to achieve phenomenal results.