S04 E01: Mona Akhavi, Chief Executive Officer of VRAI

Scott Kerr talks to Mona Akhavi, Chief Executive Officer of Vrai, the lab-grown jewelry line backed by Leonardo DiCaprio and other high-profile Silicon Valley investors. Akhavi discusses how lab-grown sustainable diamonds made, how they're identical to their mined counterparts, and why its foundry's proprietary plasma reactor technology is so unique. Akhavi also talks about how DiCaprio got involved with the company, its recent $200 million investment from Fidelity, how Chinese consumers have been early adopters of lab-grown diamonds, and their battle with the Natural Diamond Council. Plus: Will luxury consumers ever ditch their natural diamond jewelry for lab-grown counterparts?

Featuring:
Mona Akhavi, Chief Executive Officer of VRAI

Host:
Scott Kerr, Founder & President of Silvertone Consulting

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The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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What is The Luxury Item with Scott Kerr?

Host Scott Kerr gives you the in-depth, unfiltered interviews with leaders of the world's most influential luxury brands. Kerr chats with the biggest names in the luxury business, from CEOs and C-suite executives to creative directors and fashion designers, about the forces redefining the sector: from customer expectations and brand relevance to new approaches in creativity, operations, AI and growth strategy.

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