Daniel Saedi, Co-Founder and Chief Strategy Officer of Minerva, explains how two former quants are building an AI-powered unified media platform for brands. Daniel joins Corey Ferengul and Joe Zawadzki to discuss bringing Bridgewater and Citadel discipline to marketing, Minerva's 250 million-record consumer file spanning consumer and professional data, the data-leakage problem that undermines marketing models, fast decision models crossing over from finance, background agents that unify customer data without a chat box, the shift from selling data to selling AI, and why B2B marketers remain underinvested in digital channels.
What is The Aperiam Podcast?
Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.