CIM Marketing Podcast

Words are possibly the most powerful tool in a marketer’s arsenal, for both internal and external communications. However, harnessing their power is no easy task in an increasingly digitised workplace. Join this week’s guests, behavioural change specialist Sarwat Tasneem, and Gemma Butler, CIM’s marketing director, to find out how the simple act of changing the conversation can drive long-term change.

Show Notes

Words are possibly the most powerful tool in a marketer’s arsenal, for both internal and external communications. However, harnessing their power is no easy task in an increasingly digitised workplace. Join this week’s guests, behavioural change specialist Sarwat Tasneem, and Gemma Butler, CIM’s marketing director, to find out how the simple act of changing the conversation can drive long-term change. 
 
This podcast was recorded on Thursday 18 February at 12:00 GMT.
 
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What is CIM Marketing Podcast?

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.