Optimize

Join Nate Matherson as he sits down with Ethan Smith for the twenty-fourth episode of the Optimize podcast. Ethan Smith is the Founder and CEO of Graphite, a premier SEO and growth marketing agency. Ethan has served as a strategic advisor to MasterClass, Upwork, Notion, Ticketmaster, Neiman Marcus, BetterUp, and Honey. He is recognized as a leading SEO and growth marketing expert and regularly speaks and publishes in VentureBeat, Market Watch, and INC. In this episode, Ethan and Nate jump headfirst into navigating the challenges of programmatic SEO, prioritizing impactful strategies and tasks, and building topical authority. Ethan also shares his thoughts on optimizing title tags, why you should include seven or more internal links in your content, and producing content that attracts high domain authority backlinks. As a bonus to our listeners, Ethan also shares how to qualify an SEO agency as a quality partner. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check-in with Nate on LinkedIn & Twitter
Check-in with Ethan on LinkedIn & Twitter & Graphite Agency

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com