How To Take Product Photos On Your iPhone To Generate More Traffic And Make More Money (with Chaitra Radhakrishna)

We process images 60,000 times faster than text. So if your product photos are, let’s just say...less than stellar, you’re missing out on a huge opportunity. Just think about how many websites you have gone to and immediately said “nope – not for me,” just because of the images on the homepage. But taking amazing photos of your products doesn’t mean you need an expensive camera. That's exactly what today's guest is here to share. Chaitra Radhakrishna has seen firsthand how powerful better photos can be. And she knows how to use an iPhone to take them.

Show Notes

Chaitra is an engineer turned business owner. But she started a blog back in 2014 and slowly started to figure out how important photos were. Then she built an entire business around it. On this episode, she shares:

• What Airbnb taught her about photography.
• How she went from 4,000 to 50,000 pageviews in 6 months.
• How to take better photos with your iPhone.
• The 7 types of photos you need to master.

Show Notes & Links:

• [1:43] How photography turned Airbnb around.
• [3:34] Why better-looking sites bring in more traffic.
• [5:21] Why you should start with product photos.
• [7:24] Step by step instructions for taking photos on your iPhone.
• [11:06] How to take photos that evoke emotion.
• [13:40] The rule of thirds.
• [14:32] Free apps for editing your photos.
• [15:47] Why you shouldn’t use the zoom feature on your phone.
• [18:17] The 7 types of photos.
• [22:27] Tips to create engaging photos for social media.
• Chaitra Radhakrishna on Twitter
• Chaitra’s site, PinkPot
• Chaitra’s free product photography email course
• Snapseed – Google’s free editing app
• Lightroom – Adobe’s free editing app
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.