Swim Against The Tide

In this engaging conversation, Nick Payne shares his journey from an early career in banking to becoming the Managing Director of SA Brains, a renowned brewery. 

He discusses the challenges and triumphs he faced in the beer industry, his short transition into the gin market, and his return to Brains, where he aims to revitalise the brand and adapt to the evolving market. 

Nick emphasizes the importance of passion, self-awareness, and creating a positive work environment as key elements in his leadership style. 

Focussing on engaging with consumers and leveraging the brand's heritage to build future success.

He emphasizes the importance of market research, community involvement, and the role of sports in leadership development. 
Finally, Nick reflects on his career journey, offering insights on personal growth and the significance of being true to oneself.

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.