Ep 171: How to Write an "About" Page that Makes You Money

In this episode, I’m covering the essential factors for crafting an authentic + PROFITABLE "About" page. 

Regardless of your business type, industry, or niche, your about page holds immense importance in landing sales on your website. When potential customers consider purchasing a product from your company, they want more than just information about features and benefits. They want to trust your company. 

That's where your about page comes into play. It acts as a platform for establishing trust and ensuring that your audience is on the same page as you. So, let’s get to work!

Listen to the full episode to hear:

• 5 factors you NEED to have on your about page
• Why your about page is your most important page on your website
• How you can craft your about page to drive more sales
• A crucial non-writing tip that will make or break your about page

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ 
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 

Instagram: @GillianZPerkins

What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!