WEBVTT 1 00:00:04.030 --> 00:00:07.000 CINC Marketing: Hell… Everybody. 2 00:00:08.920 --> 00:00:14.179 CINC Marketing: Thanks for joining us. We'll get started here in a minute, give everybody another minute to come in. 3 00:00:14.760 --> 00:00:16.830 CINC Marketing: If you guys are joining us… 4 00:00:17.250 --> 00:00:19.559 CINC Marketing: Let us know where you're coming from. 5 00:00:19.880 --> 00:00:28.789 CINC Marketing: Also, a topic of debate among the panel, Does a workout schedule… Mean that you work out. 6 00:00:28.950 --> 00:00:30.999 Orlando Pichardo: Are you kidding me? 7 00:00:32.559 --> 00:00:34.559 Orlando Pichardo: You are gonna call me out! 8 00:00:35.660 --> 00:00:40.170 James Terry: a meeting without an agenda, Orlando, that's what we mean. We don't know Talk about. 9 00:00:40.350 --> 00:00:40.930 CINC Marketing: Yeah. 10 00:00:40.930 --> 00:00:42.600 Orlando Pichardo: Hi, Harry, I see. I'm sorry. 11 00:00:42.600 --> 00:00:43.320 CINC Marketing: asthma. 12 00:00:43.990 --> 00:00:45.890 CINC Marketing: That's how Office Hours works. 13 00:00:47.830 --> 00:00:54.089 CINC Marketing: Orlando gave me… or, Alvaro gave me an hour to just… Talk about anything I wanted. 14 00:00:55.910 --> 00:01:01.020 CINC Marketing: Tucson, hey John. Tucson, hey John! College Park, Bubba Sparks. 15 00:01:03.680 --> 00:01:04.190 James Terry: Awesome Bill. 16 00:01:04.190 --> 00:01:10.219 CINC Marketing: That's what I want my, I want to start a baseball team and name them the College Park Bubba Sparksses. 17 00:01:12.130 --> 00:01:13.350 Orlando Pichardo: Bubba Sparksis! 18 00:01:15.430 --> 00:01:16.550 CINC Marketing: It's a rapper. 19 00:01:18.300 --> 00:01:20.170 CINC Marketing: Hey, Phoenix, Jessica. 20 00:01:20.170 --> 00:01:21.000 James Terry: Arizona. 21 00:01:21.240 --> 00:01:22.350 CINC Marketing: Columbus? 22 00:01:23.360 --> 00:01:25.040 CINC Marketing: Awesome, awesome. 23 00:01:25.470 --> 00:01:27.409 CINC Marketing: Richard from Phoenix. 24 00:01:27.550 --> 00:01:29.339 CINC Marketing: James, we know where you're from. 25 00:01:31.020 --> 00:01:33.039 James Terry: I like to contribute, I like to kick in. 26 00:01:33.350 --> 00:01:37.080 CINC Marketing: Don't use… don't you try and inflate these numbers, James Terry. 27 00:01:37.930 --> 00:01:47.950 CINC Marketing: Asheville, Austin. Awesome, awesome. Thanks, you guys so much, for joining us today. We'll go ahead and get it kicked off. Kelowna. 28 00:01:48.240 --> 00:01:54.639 CINC Marketing: Which is a really cool place. I've never been there, but I've seen a lot of listing pictures. It looks awesome. 29 00:01:56.560 --> 00:02:02.810 CINC Marketing: So… Let me see here… I've got my Slack still making noise. 30 00:02:03.510 --> 00:02:13.239 CINC Marketing: Alright, so we'll go ahead and kick it off. Thanks, everybody, again, for joining us today. I am Harry Kerbo, the Senior Director of Paid Social here at Sync. 31 00:02:13.320 --> 00:02:30.579 CINC Marketing: And I guess the de facto host of Office Hours. So really glad for all of you guys to join us. We got a lot of really good questions today, so the people are excited to talk to Orlando. Still time to, weigh in. 32 00:02:30.640 --> 00:02:40.219 CINC Marketing: on whether or not a workout schedule implies that you're actually working out. We'll be keeping votes on that throughout the, throughout the session. But before we get started… 33 00:02:40.220 --> 00:02:42.730 Orlando Pichardo: real quick, Harry, please vote yes to that. 34 00:02:45.030 --> 00:03:02.449 CINC Marketing: So if you guys have been around Sync for a long time, you've probably crossed paths with Orlando. We were just talking before, I've been around for 10 years, and I'm the least senior person here. So, you know, I've known Orlando for more than a decade, 35 00:03:02.560 --> 00:03:16.320 CINC Marketing: And, you know, he's truly helped me with Sync. One of the most knowledgeable people I know about, Sync. But, you know, more so than that, really embodies, the core values of Sync, you know? 36 00:03:16.320 --> 00:03:29.229 CINC Marketing: a lot of times trying to… I find myself trying to be more like Orlando when I'm dealing with, sync problems. So, he embodies the spirit of what sync is, what sync should be, and he knows 37 00:03:29.720 --> 00:03:41.689 CINC Marketing: or at least he talks a good game, as we went over your questions that you submitted before the event. He seems to know what he's talking about, so I think you guys will really find a lot of value from that today. 38 00:03:42.030 --> 00:03:50.689 CINC Marketing: But, yeah, before we get started, I do want to introduce, my counterpart on the search side, James Terry. 39 00:03:50.810 --> 00:03:55.520 CINC Marketing: And of course, The second most handsome man in internet land. 40 00:03:55.690 --> 00:04:03.800 CINC Marketing: And my boss, Dan Lott. Thank you guys for joining us. You guys have anything on your minds today? 41 00:04:04.080 --> 00:04:08.239 CINC Marketing: That you wanna… you wanna go over before we get started? 42 00:04:08.240 --> 00:04:11.650 Daniel Lott: Not really, I'm just excited to see what Orlando's gonna say. 43 00:04:12.240 --> 00:04:19.720 Daniel Lott: his answers to all these questions. There's a whole big list of questions here today. We usually don't have any, so today's a good one. Everybody wants to talk to Orlando. 44 00:04:20.140 --> 00:04:28.849 James Terry: Yeah, I've been… I've been looking forward to this. I feel like Orlando is one of the most, one of the most popular people among our clients. I used to say, 45 00:04:28.850 --> 00:04:45.169 James Terry: About Orlando, who has an extremely high self-image, awesome guy, just an incredible personality to be around, and so I always used to say, I have no idea what Orlando does at Sync, but my god, he is good at it. You know, he crushes it. 46 00:04:45.230 --> 00:04:59.959 James Terry: But yeah, every time you interact with clients, all our clients love you, and every time your name comes up when I'm on a conversa… in a conversation with somebody, just glowing reviews. So, Orlando, we appreciate you, we have appreciated you for… 47 00:05:00.180 --> 00:05:05.599 James Terry: 11 years? Close to 11 years? How long have you been with us? How long have we been loving you, Orlando? 48 00:05:05.600 --> 00:05:23.280 Orlando Pichardo: 11 and a half years, right? Yeah, holy smokes. Yeah, it was April of 2020… 2014 when I started. And by the way, I did not pay them to say that about me, just FYI. And also, I'm not… I'm the other guy with the funny accent. Our CEO name is Aldo Arise, and I've been… 49 00:05:23.760 --> 00:05:28.019 Orlando Pichardo: Oh, Alvaro, all the time, so I'm the other guy, I'm not Alvaro. 50 00:05:28.260 --> 00:05:30.640 CINC Marketing: And he goes with it. He goes with it. 51 00:05:32.420 --> 00:05:34.499 James Terry: And it's gonna get us in trouble. 52 00:05:34.740 --> 00:05:46.180 CINC Marketing: Alright, cool. Well, thanks everybody on our side for joining us. I actually have a couple of cool things, that I want to share before we get into these questions. 53 00:05:46.370 --> 00:05:52.999 CINC Marketing: So the first thing… I'm gonna try and share my screen, we'll see how this goes. 54 00:05:53.520 --> 00:05:55.360 CINC Marketing: Oh, I have to share sound. 55 00:05:57.240 --> 00:05:58.230 CINC Marketing: Alright. 56 00:05:58.640 --> 00:06:03.140 CINC Marketing: So can you guys… See my screen? Do you guys see Dan? 57 00:06:04.700 --> 00:06:05.530 James Terry: Blind ain't… there we go. 58 00:06:05.530 --> 00:06:06.509 Daniel Lott: There I am. 59 00:06:06.800 --> 00:06:08.029 CINC Marketing: There you are. 60 00:06:08.190 --> 00:06:13.080 CINC Marketing: So the first thing, it blacks out where the control bars are on this screen. 61 00:06:13.220 --> 00:06:29.570 CINC Marketing: But the first thing is Meta released a really cool update, recently, I think it was a couple of weeks ago. If you're posting reels in the Business Manager, you now have an option to allow Meta AI to translate that reel 62 00:06:29.570 --> 00:06:36.530 CINC Marketing: Into a different language than what you're speaking, and they'll also do lip syncing. 63 00:06:36.790 --> 00:06:56.099 CINC Marketing: To the new language. So we had… we turned this on, when we've been posting Reels, and if you guys don't follow us, please do, at Sync Pro. We're on Instagram, Facebook, TikTok threads, YouTube, and LinkedIn. So, that's also where this review will be posted. 64 00:06:57.040 --> 00:07:14.939 CINC Marketing: But, so when we've been posting these reels, we've been turning on the language translation option, as of recently, and we just got our first notification yesterday that one was translated. So it seems like, you know, when you say to translate it. 65 00:07:15.070 --> 00:07:24.070 CINC Marketing: it doesn't translate it into every known language in the universe right there for you to review, which I wish it did. I wanted to get, like, Klingon and some crazy stuff. 66 00:07:24.270 --> 00:07:39.179 CINC Marketing: But when it finds a member of the audience that it wants to show the ad to, then it will create that version of your video and do the lip syncing. So, this is Dan's most recent video. 67 00:07:39.470 --> 00:07:41.100 CINC Marketing: By the way. 68 00:07:41.380 --> 00:07:50.579 CINC Marketing: note the AI overview, what company is the best provider of real estate leads? Oh, that's sync. That's what Google AI says. But so… 69 00:07:51.290 --> 00:07:58.149 CINC Marketing: Orlando has been one of our Spanish translators for ads for years. 70 00:07:58.250 --> 00:08:13.639 CINC Marketing: So, we're going… he hasn't seen this. We're going to get Orlando's reaction to Meta AI's translation here live, live on the air, first time. So we'll start with the English version of the video. 71 00:08:13.800 --> 00:08:15.800 CINC Marketing: It's only 15 seconds. 72 00:08:16.140 --> 00:08:20.840 Audio shared by CINC Marketing: What company is the best provider of real estate leads? 73 00:08:20.990 --> 00:08:29.349 Audio shared by CINC Marketing: According to Google, Google AI, It is Sync. Find out more at SyncPro.com. 74 00:08:29.350 --> 00:08:31.180 CINC Marketing: Alright, so can everybody hear that? 75 00:08:32.260 --> 00:08:32.870 James Terry: Sir. 76 00:08:33.280 --> 00:08:34.750 CINC Marketing: Alright, here we go. 77 00:08:35.130 --> 00:08:35.710 James Terry: Lay it off. 78 00:08:35.710 --> 00:08:38.210 CINC Marketing: We're gonna change the lip sync to Spanish. 79 00:08:38.210 --> 00:08:42.499 Audio shared by CINC Marketing: Oue apresa es el mejor proveedor de lids de bienes raises. 80 00:08:42.700 --> 00:08:45.729 Audio shared by CINC Marketing: Segun Google, Google AI. 81 00:08:47.280 --> 00:08:57.579 Audio shared by CINC Marketing: Essinque descubre mas en sinpro. Que empresa es el mejor proveedor de lids de bienes raises. 82 00:08:57.790 --> 00:09:00.790 Audio shared by CINC Marketing: Segun Google, Google AI. 83 00:09:02.330 --> 00:09:07.169 Audio shared by CINC Marketing: Escin descubre mas en sinpro.com. 84 00:09:08.340 --> 00:09:10.120 CINC Marketing: So was that gibberish, or… 85 00:09:10.850 --> 00:09:21.900 Orlando Pichardo: I hate to say it, but it actually makes sense. That means I'm not gonna be longer translating for you guys, which kind of… I enjoy doing it, but now it was really good. 86 00:09:21.900 --> 00:09:24.410 Daniel Lott: Well, it's been a great 11 years, Orlando. 87 00:09:24.410 --> 00:09:26.600 Orlando Pichardo: I know, so you're like, I'm losing my job with you now. 88 00:09:26.600 --> 00:09:27.240 James Terry: So… 89 00:09:27.760 --> 00:09:34.610 CINC Marketing: Yeah, you're gonna… you're gonna watch Orlando get let go from the marketing team, live on Office Hours. 90 00:09:34.950 --> 00:09:36.359 Orlando Pichardo: No, so… 91 00:09:36.610 --> 00:09:38.920 CINC Marketing: That's really cool. 92 00:09:39.060 --> 00:09:55.720 CINC Marketing: You know, so that's a new option. If you guys are posting reels from your personal pages, I would definitely check out Business Manager. It's an option that you have when you go through and publish the reel in the last step. 93 00:09:56.440 --> 00:10:00.200 CINC Marketing: And it's just… it's cool. I don't know how effective it'll be. 94 00:10:00.390 --> 00:10:06.010 CINC Marketing: But it is a… It's also kind of scary, right? I mean, you could make… 95 00:10:07.020 --> 00:10:17.520 CINC Marketing: Somewhere in Meta servers, there's a little virtual Dan floating around, speaking Spanish and Portuguese, and… That's crazy. 96 00:10:18.000 --> 00:10:28.840 James Terry: And if you know… for anybody that's known Harry for a long time, you know he's a big fan of Lord of the Rings. I promise you we're gonna start getting these videos in, like, Elvish as well, and stuff like that. 97 00:10:28.840 --> 00:10:30.030 CINC Marketing: Dothraki? 98 00:10:31.980 --> 00:10:37.599 CINC Marketing: I just watched The Office, where Aaron wants to learn a new language, and Dwight teaches her Dothraki. 99 00:10:39.330 --> 00:10:41.060 James Terry: Good stuff. Super valuable. 100 00:10:41.620 --> 00:11:00.729 James Terry: So, Harry mentioned a moment ago, we've got a lot of great questions, I'm sure we're gonna get into them, but I wanted to say, like, with several dozen, with everybody that's on, attending the webinar, by all means, like, we love for this to be so much more of a conversation than a presentation. Any questions you have, live and on the spot, like, put them into the chat, like. 101 00:11:00.730 --> 00:11:12.139 James Terry: We definitely want to address any questions as they come up in the conversation as well. So it's not just, we're going to read through questions and throw them at Orlando, let's have a dialogue about it, 100%. 102 00:11:13.530 --> 00:11:18.699 Daniel Lott: Hey, can I talk about my AI, Harry? Is now a good time to talk about AI? 103 00:11:19.080 --> 00:11:19.620 CINC Marketing: Sure. 104 00:11:20.420 --> 00:11:21.870 Daniel Lott: Okay, great. 105 00:11:22.570 --> 00:11:24.199 CINC Marketing: You gonna talk about the guide? 106 00:11:24.640 --> 00:11:32.030 Daniel Lott: the guide, and just in general. Every month, I like to talk about my… we don't have to look at… You don't have to look at it or anything, but… 107 00:11:32.340 --> 00:11:41.420 Daniel Lott: What, that little video where I was translated to Spanish, was talking about is that 108 00:11:41.710 --> 00:11:49.570 Daniel Lott: If you go into the AI mode of Google, and you can type in a question, Google will give you an answer. 109 00:11:49.680 --> 00:11:56.739 Daniel Lott: And that's a new development, and we've been doing these, monthly webinars for around a year. 110 00:11:57.280 --> 00:12:03.790 Daniel Lott: And it's just ramped itself up, the invasiveness of these questions and answers. And… 111 00:12:04.050 --> 00:12:14.220 Daniel Lott: like, we made a… we made a, AI overview, white paper about, like, how you can influence AI so that you're, you know, you rank higher in. 112 00:12:14.300 --> 00:12:30.480 Daniel Lott: in AI, and how it's good from your, you know, Google perspective. And it was more sort of like a theoretical thing when we did it, just 2 months ago. And now, like, I was looking at some tweets back and forth between, you know, the Google product manager in charge of AI, 113 00:12:30.710 --> 00:12:36.670 Daniel Lott: And they're talking about making, like, the AI mode the default mode for Google search. 114 00:12:37.440 --> 00:12:38.700 Daniel Lott: That… what… 115 00:12:38.980 --> 00:12:48.050 Daniel Lott: what you were seeing on that screen, where it said… where I typed in, what's the best real estate lead generation company? And they put, number one, Sync. 116 00:12:48.390 --> 00:12:51.080 Daniel Lott: You know, that's… when… 117 00:12:51.240 --> 00:12:56.820 Daniel Lott: the AI mode becomes the default mode, Google's gonna have a lot of power as to determine 118 00:12:57.300 --> 00:13:00.440 Daniel Lott: people's thoughts on what are different products, so… 119 00:13:01.060 --> 00:13:13.679 Daniel Lott: All I'm saying is that, you should really… it's gonna be important going forward. It is important, you should, you know, make a point of increasing your presence in… 120 00:13:13.800 --> 00:13:15.720 Daniel Lott: AI, because… 121 00:13:15.980 --> 00:13:28.930 Daniel Lott: it's going to become more and more and more evasive and impactful for your potential clients. So, we have this white paper, take a look at it. This is an ex… like, on the screen are some highlights of some of the things that 122 00:13:29.330 --> 00:13:34.670 Daniel Lott: are in AI mode just because we've said them on this webinar. So, it's like, well… 123 00:13:35.000 --> 00:13:53.510 Daniel Lott: It's a good way to do it is through videos, social media, things like that. But it is amazing how, just over the last few months, it has become more and more of a presence, and it's gonna continue, and at some point, they are gonna switch it over to the default is AI, because Google doesn't want you to leave their page, they want… 124 00:13:53.640 --> 00:13:59.870 Daniel Lott: It's all gonna be AI and ads, is Google's dream, because then they get all the money. So, that's… 125 00:14:00.010 --> 00:14:02.329 Daniel Lott: How it's, you know, adjusting to. 126 00:14:03.250 --> 00:14:08.100 CINC Marketing: I do think it's an important call-out, too, that we talk about it in the guide. 127 00:14:08.370 --> 00:14:15.079 CINC Marketing: You know, one of the things that Google's picked up about you is… is hyper-local micro-targeting, so… 128 00:14:15.170 --> 00:14:28.690 CINC Marketing: You know, I think if you go… if you… and definitely download the guide, it talks about how we've used social media to kind of inform these overviews, but I think one of the most important things from it is… 129 00:14:29.250 --> 00:14:42.259 CINC Marketing: if you're going to do videos for, you know, maybe pick certain neighborhoods that you want AI to pick up on for you, because if you're doing, like, here's the national trends on home sales this year. 130 00:14:42.580 --> 00:14:49.190 CINC Marketing: At that point, you're, you know, competing with, like, Realtor.com and Zillow, picking a… 131 00:14:49.310 --> 00:15:00.729 CINC Marketing: a more kind of hyper-local, to use the term of yours, or a more, like a smaller neighborhood gives you a better chance. You're gonna get less searches, but you have a better chance of coming up, I think. 132 00:15:01.050 --> 00:15:03.659 CINC Marketing: When they do those searches. 133 00:15:04.200 --> 00:15:14.390 Daniel Lott: Yes, and because you're interested in ranking for a neighborhood, because that's where… that's where you're doing business, it's like, you don't have to be the number one realtor in America, you just should be… 134 00:15:14.560 --> 00:15:28.239 Daniel Lott: you know, try and become the number one realtor in your town, which is, you know, that's how you can do it, by this hyper-local mugger targeting of, the, your AI, social and, you know, videos. 135 00:15:29.860 --> 00:15:33.809 CINC Marketing: Alright, and then one last thing here, before we get into questions. 136 00:15:34.370 --> 00:15:36.169 CINC Marketing: We do have a new… 137 00:15:36.300 --> 00:15:53.939 CINC Marketing: ad type, individual listing ads. So, if you have specific listings or open houses that you'd like to promote on top of your existing sync ad spend, we've been doing this by request for a while, but we get a decent amount of requests. 138 00:15:54.300 --> 00:16:03.979 CINC Marketing: So we're formalizing a little bit more, but these are ads for open houses you have coming up, or specific listings that you'd really like to promote. 139 00:16:04.260 --> 00:16:23.810 CINC Marketing: By default, we run with a budget of $100 to $500. I mean, you select it. Not by default, sorry. You've all been charged $500 by being here, thank you. No, I'm kidding. But $100 to $500, and the default length is 30 days. We tend to see a really good cost per lead. 140 00:16:23.950 --> 00:16:28.540 CINC Marketing: And then here are some examples. You know, one of the things that I really like to… 141 00:16:28.740 --> 00:16:37.259 CINC Marketing: stress to people, is Meta is really investing in AI, just like Sync is? So when we're running, you know, we got a question the other day around. 142 00:16:37.350 --> 00:16:51.249 CINC Marketing: concerns about the amount of ad creative that are in a campaign. When you're submitting a campaign to MetaNow, it's automatically… it's putting it in so many different places, in so many different formats. 143 00:16:51.550 --> 00:17:09.269 CINC Marketing: So when these ads go live, you know, you're not just on Facebook, you're not just on Instagram, you're on Stories, you're on Marketplace, you're, on the audience networks. And so, promoting your listings there, using your branded. 144 00:17:09.369 --> 00:17:22.809 CINC Marketing: business accounts for Facebook and Instagram as well can really help to increase that… that brand awareness that you have. You know, even if they don't click on the listing, if they see that you're constantly listing properties in the area. 145 00:17:22.910 --> 00:17:34.649 CINC Marketing: there's value there. So, if you have any questions about that, you can drop them in the chat, or you can also reach out to your account manager at support at Syncpro.com. 146 00:17:36.030 --> 00:17:38.769 CINC Marketing: Alright, cool. So we've already got a. 147 00:17:38.770 --> 00:17:45.310 Daniel Lott: Well, Harry, before you go on, going back to those ads, how do those generate leads? How do those work? 148 00:17:46.760 --> 00:17:47.200 CINC Marketing: They… 149 00:17:47.200 --> 00:17:48.000 Daniel Lott: Great deal. 150 00:17:48.000 --> 00:17:49.350 CINC Marketing: Quite well, thank you. 151 00:17:50.180 --> 00:17:51.239 Daniel Lott: They… so what… what… 152 00:17:52.390 --> 00:17:58.540 Daniel Lott: Okay, so… What do you mean? That they, they, so… So, the ad is for a particular property, and then the. 153 00:17:58.540 --> 00:17:59.070 CINC Marketing: Yes. 154 00:17:59.070 --> 00:18:06.549 Daniel Lott: The prospect clicks on the ad, fills out a form, and then becomes a lead. 155 00:18:06.780 --> 00:18:07.630 CINC Marketing: Yep. 156 00:18:07.890 --> 00:18:09.670 Daniel Lott: For that one particular property. 157 00:18:10.490 --> 00:18:12.140 CINC Marketing: Right. Now… 158 00:18:12.140 --> 00:18:14.860 Daniel Lott: If you're trying to sell that property, I would think you should… 159 00:18:15.010 --> 00:18:18.550 Daniel Lott: You should avail yourself of this, great, great product. 160 00:18:19.170 --> 00:18:26.730 CINC Marketing: Right, and it's also a way to, you know, prove value to the seller, as well, you know, that you're promoting their listing. 161 00:18:26.960 --> 00:18:38.500 CINC Marketing: But we did get a question already, from Jackie. Jackie said, since you're translating reels into Spanish, when is Sync going to be able to have content in Spanish? 162 00:18:38.890 --> 00:18:40.300 CINC Marketing: for leads. 163 00:18:40.480 --> 00:18:46.110 CINC Marketing: So, on the ad side, we can target Spanish speakers, 164 00:18:46.480 --> 00:18:54.960 CINC Marketing: And we do that with lead ad forms, specifically because it lets us… we can present the ad in Spanish, the sign-up form is also in Spanish. 165 00:18:55.230 --> 00:19:00.070 CINC Marketing: But I think Jackie may be referring to on-site, content. 166 00:19:00.240 --> 00:19:03.089 CINC Marketing: in Spanish, Is that… 167 00:19:04.140 --> 00:19:07.930 CINC Marketing: that's kind of out of my wheelhouse. I mean, Orlando, do you have any thoughts on… 168 00:19:08.480 --> 00:19:14.770 CINC Marketing: Spanish content on-site. I remember a long time ago, we had a widget that translated the sign-up form 169 00:19:15.110 --> 00:19:22.700 CINC Marketing: into some languages, including pirate, which was my favorite, but I guess that was deemed… non-useful. 170 00:19:23.950 --> 00:19:29.310 Orlando Pichardo: And Jackie, long time no speak to you. I think last time I saw you was the Atlanta… 171 00:19:31.510 --> 00:19:37.970 Orlando Pichardo: it was in Atlanta, we were doing the… I don't remember, was it training, or it was our mastermind, I don't remember, but… 172 00:19:38.230 --> 00:19:55.660 Orlando Pichardo: Thank you. I will be more than glad to get with you. We're trying to get away from content that it's the same for all sites, Jackie, and the reason for that is that we want to have a unique thing for you, that way your emails are more likely to go to the inbox. 173 00:19:55.680 --> 00:20:12.460 Orlando Pichardo: Then it just… it's the same for everybody, but after this, if you want to schedule something, with your AM, and I can… I just have them add me, I'd be more than happy to see what you want me specifically to translate for you, and I'd be… I'd be more than happy to do that, and I hope that answers your question. 174 00:20:13.720 --> 00:20:19.770 CINC Marketing: Yeah, so I mean, you could create specific landing pages in Spanish, I guess. 175 00:20:19.940 --> 00:20:24.689 CINC Marketing: And also, are there browser extensions that will translate a page? 176 00:20:25.400 --> 00:20:31.280 CINC Marketing: Do you guys know? I guess it wouldn't translate the listing information, because that's being pulled from the MLS. 177 00:20:32.900 --> 00:20:41.540 CINC Marketing: It's good feedback. I mean, we can pass it along to Jeff Walker, one of the guests on Office Hours. 178 00:20:42.060 --> 00:20:43.320 CINC Marketing: about that. 179 00:20:43.570 --> 00:20:44.389 CINC Marketing: A friend of mine. 180 00:20:44.390 --> 00:20:45.130 Daniel Lott: There you go. 181 00:20:45.300 --> 00:20:45.840 Daniel Lott: Brandon. 182 00:20:45.840 --> 00:20:48.999 CINC Marketing: Friends of the show. But I do know, well. 183 00:20:50.110 --> 00:21:02.539 CINC Marketing: I mean, I don't think it's also as simple as translating the content on the site into Spanish. You know, then for lead gen on the search side, that would be a whole new set of keywords and things like that. 184 00:21:05.310 --> 00:21:06.320 CINC Marketing: So yeah, I don't know. 185 00:21:06.320 --> 00:21:16.279 James Terry: The ads, the campaigns are specifically targeted in settings, and I should… not specifically, historically, targeted to 186 00:21:16.280 --> 00:21:32.800 James Terry: devices who have the default language set to English, things like that, because the vast majority of our clients, that is the exact target. So, as these new technologies arise, the ability to translate in real time, the ability to advertise is 187 00:21:32.820 --> 00:21:45.519 James Terry: for Dan to make an ad in English and translate it to any other language, we'll see how these different technologies can be used, on our sites and how to access them and maximize 188 00:21:45.520 --> 00:21:52.919 James Terry: the value, for sure. But it's absolutely something we're talking about internally, and with our product team, and what that's going to look like moving forward. 189 00:21:54.230 --> 00:21:55.100 CINC Marketing: Jackie said… 190 00:21:55.100 --> 00:22:08.419 James Terry: We know, and I know there was a lot of people here, as they were putting in their… the cities they were signing in from, from Arizona, we have a huge amount of people in… in Miami and Florida and different parts, Southern California, of course, so we know that there are 191 00:22:08.520 --> 00:22:21.199 James Terry: a lot of clients in markets with, you know, huge different cultures and things like that, and to your point, you know, you speak Spanish, you have a lot of Spanish clients. There is a market there that we haven't historically 192 00:22:21.450 --> 00:22:29.489 James Terry: tapped and accessed in a very specific, direct way. But with these new technologies, we are thinking on that, for sure, for you. 193 00:22:30.000 --> 00:22:38.029 CINC Marketing: Well, and Jackie mentioned the problem is that the Spanish lead comes to her site, and then the emails they receive are in English. 194 00:22:39.150 --> 00:22:48.700 CINC Marketing: So, that might be something… that's really great feedback, first of all, Jackie. And I know you're in, you're in Texas, I believe. 195 00:22:49.200 --> 00:22:53.429 CINC Marketing: So, yeah, no, that's really good feedback. I don't know, is that something that support… 196 00:22:53.540 --> 00:22:57.490 CINC Marketing: Could help with, like, translating emails into Spanish. 197 00:22:58.500 --> 00:23:01.699 CINC Marketing: Auto text and emails are all in English. Thank you, Jessica. 198 00:23:01.700 --> 00:23:17.080 Orlando Pichardo: So, one thing I wanted to add, our AI, if you… if we send you a message in English, and you, respond in Spanish, AI is going to immediately, start speaking to you in Spanish. I don't know if you guys were aware of that or not. 199 00:23:18.800 --> 00:23:20.170 CINC Marketing: towards the budget. 200 00:23:20.470 --> 00:23:21.140 James Terry: Big shit. 201 00:23:21.860 --> 00:23:28.960 CINC Marketing: Alright, so, thank you for that feedback. We definitely can talk with… Product… 202 00:23:29.130 --> 00:23:31.989 CINC Marketing: On that. But we do have… 203 00:23:32.760 --> 00:23:38.919 CINC Marketing: a bunch of questions, as well, that I want to make sure we get to. And I see your other question… oh, and also, Tracy? 204 00:23:39.190 --> 00:23:43.179 CINC Marketing: Tracy, you mentioned something about room view above. 205 00:23:43.970 --> 00:23:48.929 CINC Marketing: I'm not specifically sure what room view is. 206 00:23:49.590 --> 00:23:52.860 CINC Marketing: Can you give, in the chat, could you give a little more? 207 00:23:53.470 --> 00:23:57.150 CINC Marketing: information on that. And I do also want to make sure you saw Mark. 208 00:23:57.770 --> 00:24:03.090 CINC Marketing: From our support team did mention that you can add a Google Translate. 209 00:24:03.420 --> 00:24:11.530 CINC Marketing: widget or something. I guess widget's the word you use when you don't know what something is to the site. So, 210 00:24:13.210 --> 00:24:19.129 CINC Marketing: So those are some good options. Definitely, reach out to your account manager. 211 00:24:19.980 --> 00:24:25.019 CINC Marketing: Because they can give more options on that, but that is really good feedback, thank you guys. 212 00:24:26.800 --> 00:24:30.009 CINC Marketing: I'm just pulling up our list of questions. 213 00:24:31.260 --> 00:24:38.089 CINC Marketing: So… One of the questions we got was from Jenny. 214 00:24:38.370 --> 00:24:45.800 CINC Marketing: Jenny asked, do you send any videos through Sync? And if so, can you share your best ones? 215 00:24:46.380 --> 00:24:52.429 CINC Marketing: So I don't… do we have a bank of videos that they can send, or I believe it's videos that they would create, right? 216 00:24:52.670 --> 00:24:58.109 Orlando Pichardo: That is correct. You will have to create the video, and I tell people, like. 217 00:24:58.620 --> 00:25:05.800 Orlando Pichardo: if I see something that seems too structured, I'm like, I'm not likely to look at the video. 218 00:25:05.940 --> 00:25:14.070 Orlando Pichardo: I tend to look for something that looks real, like, it's… this is not staged, this is somebody speaking to me, I'm more likely to, 219 00:25:14.880 --> 00:25:22.300 Orlando Pichardo: to actually look at that video. So, I don't know if that helps or not, but I believe that in the video, you should show who you are. 220 00:25:24.780 --> 00:25:30.950 CINC Marketing: Yeah, and I… when I've heard people using the video messaging, it's been more for almost like a… kind of a… 221 00:25:31.370 --> 00:25:39.660 CINC Marketing: like, an introduction to the lead before they're calling out, or maybe if they get a listing or something they want to promote. I know there's a lot of options within the… 222 00:25:39.930 --> 00:25:43.699 CINC Marketing: Within the CRM for sending those out to targeted groups. 223 00:25:44.510 --> 00:25:51.399 CINC Marketing: So… You know, I hope that is helpful, Jenny. Please let us know if we missed the mark. 224 00:25:53.020 --> 00:25:56.300 CINC Marketing: We did get a few questions around… 225 00:25:56.840 --> 00:26:06.470 CINC Marketing: I'm gonna kind of combine a few, but we got a lot of questions around kind of importing a lead, or manually adding a lead. 226 00:26:06.580 --> 00:26:08.539 CINC Marketing: You know, so how do you do that? 227 00:26:08.710 --> 00:26:14.200 CINC Marketing: in the CRM, if it's a lead that's not being generated by 228 00:26:14.680 --> 00:26:19.710 CINC Marketing: by the marketing team. You know, how would… are you able to import a lead? How would you do that? 229 00:26:20.120 --> 00:26:22.470 CINC Marketing: Can you kind of go into that a little bit, Orlando? 230 00:26:22.470 --> 00:26:30.610 Orlando Pichardo: Absolutely, 100%. We… I'm gonna start with the how to… an example, if you have a source that you're generating leads and you want to bring it to sync. 231 00:26:30.680 --> 00:26:46.369 Orlando Pichardo: I always tell people the best way to do it is to schedule something with Matt Thompson, he's our integration specialist, and he will walk you through on how to do that. Number two, how to add a manual lead. I'm assuming, Harry, that's what they're asking? 232 00:26:47.040 --> 00:26:48.260 CINC Marketing: I believe so, yeah. 233 00:26:48.260 --> 00:26:52.820 Orlando Pichardo: So, let me go to a site real quick, and I'll show you live how to do it. 234 00:26:53.850 --> 00:26:54.950 CINC Marketing: Whoa! 235 00:26:55.240 --> 00:26:56.189 Daniel Lott: Here we go. 236 00:26:57.340 --> 00:26:59.720 CINC Marketing: Guess someone's got Xfinity over there. 237 00:26:59.730 --> 00:27:02.259 Orlando Pichardo: Let me share… 238 00:27:03.990 --> 00:27:10.000 Orlando Pichardo: And please don't make fun of how many tabs I have open. I tend to have a ton of stuff, usually. 239 00:27:11.010 --> 00:27:18.840 CINC Marketing: Sounds like a good time to remind everyone about the poll. Does having a workout schedule on your phone indicate that you actually work out? 240 00:27:18.840 --> 00:27:24.310 Orlando Pichardo: Hey, my vote, it is… yeah, so real quick, this is for Jackie. Jackie, this is a new… 241 00:27:24.390 --> 00:27:33.080 Orlando Pichardo: what do you call that widget that I'm playing with. It remembers the language when you first came in. 242 00:27:33.080 --> 00:27:44.960 Orlando Pichardo: I have it set up to Spanish, so what I'm going to do is I'm going to go to the dashboard itself, and I'm going to add it manually. This is a sync, test site that I use to do stuff. 243 00:27:45.020 --> 00:27:51.720 Orlando Pichardo: And if I'm going too fast, please let me know. So, on the right-hand side here. 244 00:27:51.850 --> 00:28:07.980 Orlando Pichardo: You have a add new lead. This is if you meet somebody at a coffee shop, somebody calls you and you want to add them to the sync platform, you add a new lead. It's gonna ask your consent confirmation, you're going to click yes. 245 00:28:08.110 --> 00:28:16.359 Orlando Pichardo: And then here's where you would add, hey, is this a buyer lead? Is this a seller lead? Hey, this is a guy that I want to recruit for my team. 246 00:28:16.380 --> 00:28:33.640 Orlando Pichardo: And this just follows through, it gives its first name, last name, email. If you don't know that email because you met that person at a coffee shop, just click on unknown, and Sync will provide, that for you. You have the option of adding a label. 247 00:28:33.650 --> 00:28:44.740 Orlando Pichardo: Who do you want that assigned to? Do you want to send a welcome email or not? If you don't have the email, please don't click on that, because it's not going to go anywhere. And that, once you do that, just click on save. 248 00:28:46.300 --> 00:28:51.509 Orlando Pichardo: And if I'm going too fast, please let me know, and let me know if this makes sense. 249 00:28:55.000 --> 00:28:56.739 CINC Marketing: So that's great. And then… 250 00:28:58.210 --> 00:29:02.490 CINC Marketing: Are you able to add a source, or do you have to group them into an existing source? 251 00:29:03.380 --> 00:29:07.630 Orlando Pichardo: So… It has defaulted to manual. 252 00:29:07.630 --> 00:29:08.350 CINC Marketing: Okay. 253 00:29:08.350 --> 00:29:21.920 Orlando Pichardo: That depends on whether you have lead normalization on or off, and for that, I would love for them to give us a call at 855-246-2717, and a member of our team will explain that to you. 254 00:29:23.820 --> 00:29:31.010 CINC Marketing: Let's see… Bennett said along that, I just added a new lead this way the other day. 255 00:29:31.200 --> 00:29:35.349 CINC Marketing: And then it sent them the new lead auto-track text. 256 00:29:35.700 --> 00:29:42.040 Daniel Lott: And sent them a text, which made me look like an idiot. Well, sorry, first off, sorry, Bennett. 257 00:29:42.910 --> 00:29:52.629 CINC Marketing: So, is that… is that typical? When you add a lead, it's gonna send… thanks, Bennett. When you add the, 258 00:29:53.170 --> 00:30:04.329 CINC Marketing: Oh, when you add the, when you add the lead, is it going to automatically send out any communication that goes to new leads, or is there a way to select that? 259 00:30:04.750 --> 00:30:07.449 Orlando Pichardo: So it depends… if you're in a manual lead, unless… 260 00:30:07.610 --> 00:30:14.649 Orlando Pichardo: you send the welcome email, we're not sending anything to them. You will actually manually have to check send welcome email to that lead. 261 00:30:15.480 --> 00:30:16.190 CINC Marketing: Okay. 262 00:30:17.260 --> 00:30:24.160 CINC Marketing: So, Ben, and if that's not what you saw, please, reach out to our support team, and we'll definitely take a look at that. 263 00:30:24.930 --> 00:30:29.150 CINC Marketing: Alright, cool, that was… a lot of questions were around that. 264 00:30:29.880 --> 00:30:39.890 CINC Marketing: This was a really interesting question, I thought, because it kind of tied into both support and service, or I'm sorry, service and marketing. 265 00:30:40.780 --> 00:30:46.390 CINC Marketing: When using the featured listing tool, how often… 266 00:30:46.570 --> 00:30:54.699 CINC Marketing: do you… how often should you change the featured listings, basically? This is from Eleanor. Eleanor says… 267 00:30:56.170 --> 00:30:59.010 CINC Marketing: She's changing them every other week. 268 00:30:59.560 --> 00:31:13.499 CINC Marketing: So, I guess, is there kind of a best practice around how often you should update it? And then also, she says, is it better to have a variety or a better target price for the market? And these are for featured listings. 269 00:31:15.320 --> 00:31:21.400 Orlando Pichardo: So for feature listings, that is up to your preference. What it is, is… 270 00:31:22.280 --> 00:31:29.759 Orlando Pichardo: We never send anybody to the front of the site. Most of the traffic that comes to the site is generated by, 271 00:31:29.880 --> 00:31:32.670 Orlando Pichardo: Dan, James, Dan, and Harry. 272 00:31:32.800 --> 00:31:39.529 Orlando Pichardo: and then the comeback traffic comes via the email. So on the feature listings on the front of the site. 273 00:31:39.590 --> 00:31:54.339 Orlando Pichardo: it's a preference. I wouldn't say anything works more than the other, but one recommendation for me is to stay within the medium price of your market. That way, when somebody… if somebody does come to the front of the site, they're gonna see something 274 00:31:54.340 --> 00:31:59.770 Orlando Pichardo: that, hey, I can't see myself, because this is a medium price, so I should be able to afford this. 275 00:32:01.350 --> 00:32:11.850 CINC Marketing: And now, another thing I want to mention, Eleanor or anybody, if you're using featured listings, we can also promote those through team listing ads. 276 00:32:12.240 --> 00:32:18.379 CINC Marketing: So that's one of the options. If you want to drive more traffic to your featured listings. 277 00:32:18.540 --> 00:32:27.360 CINC Marketing: Team listing ads will… Automatically update with those listings, so if you update them every 2 weeks. 278 00:32:27.570 --> 00:32:37.080 CINC Marketing: Within the next 24 hours, your ads would be updated with those featured listings. That's gonna drive leads into your CRM, promoting those listings. 279 00:32:37.310 --> 00:32:44.730 CINC Marketing: And it… if you're using it for that purpose, I think updating it every 2 weeks is fantastic. 280 00:32:45.190 --> 00:32:54.370 CINC Marketing: And keeping those… Whenever we're advertising a property, like, going back to the individual listing ads, 281 00:32:54.550 --> 00:32:57.319 CINC Marketing: You want a listing that has… 282 00:32:57.430 --> 00:33:05.279 CINC Marketing: good images, and, is within that median price point, of the area, so… 283 00:33:05.670 --> 00:33:09.709 CINC Marketing: That's just an option if you want to promote those featured listings. 284 00:33:10.650 --> 00:33:16.900 Daniel Lott: Actually, can you go a little bit more into the, like, what are the TLA… what do the TLA ads do, and how do they… 285 00:33:17.040 --> 00:33:19.339 Daniel Lott: Do they only pull from the featured listings? 286 00:33:19.760 --> 00:33:26.580 CINC Marketing: So, Team Listing Ads is our automated, ad… advertising. 287 00:33:26.730 --> 00:33:35.950 CINC Marketing: product. It's, so, the way that it works, in the Sync site, there's a Properties tab, there's a My Office slash Agents listings. 288 00:33:36.200 --> 00:33:54.990 CINC Marketing: By default, team listing ads will pull the properties from that drop-down of the properties tab, and what it does from there is that we upload them into a catalog on Meta, and then it automatically selects and shows those to people based on their recent browsing activity. 289 00:33:55.150 --> 00:34:00.950 CINC Marketing: On, I just gotta note that Fidelity needs my computer to restart. 290 00:34:01.500 --> 00:34:03.290 CINC Marketing: But, we'll see how that goes. 291 00:34:03.290 --> 00:34:22.340 CINC Marketing: But what it does is it shows, those listings to people based on their recent browsing activity, and so it automatically pulls from those listings. And it says, this person's been looking at 3-bedroom homes in Atlanta, here are the most likely ones that they'll be interested to. And it's pulling those all from the My Office slash agents. 292 00:34:22.370 --> 00:34:25.610 CINC Marketing: Drop down under Properties. You can also… 293 00:34:25.610 --> 00:34:28.080 Daniel Lott: It's not the featured listings, or is it the featured listings? 294 00:34:28.080 --> 00:34:35.349 CINC Marketing: You can also select featured listings, or one agent's listings, or we also do them for rentals. 295 00:34:35.460 --> 00:34:42.310 CINC Marketing: Which has been good in markets where, agents receive a portion of the… that first year's rent. 296 00:34:42.570 --> 00:34:50.620 CINC Marketing: So, a lot of options there for team listing ads. One of them, though, is featured, and I think a lot of people don't know about that. 297 00:34:50.790 --> 00:34:51.750 CINC Marketing: So… 298 00:34:52.270 --> 00:34:59.610 CINC Marketing: Hopefully, this webinar won't cut off in 5 minutes when the mothership forces my computer to restart. We'll see! 299 00:34:59.770 --> 00:35:03.420 CINC Marketing: The exciting conclusion in 4 minutes now. 300 00:35:04.780 --> 00:35:07.489 Orlando Pichardo: Make them the hose, that way we won't lose people. 301 00:35:08.330 --> 00:35:14.069 Daniel Lott: Can I do that? People scoffed when I said, no, I don't want a new computer. Everybody else says, oh, this is great. 302 00:35:14.070 --> 00:35:15.809 CINC Marketing: It doesn't have to do with my computer. 303 00:35:15.810 --> 00:35:19.120 Daniel Lott: And now Harry's is, like, not even gonna be on at all, so… 304 00:35:19.120 --> 00:35:20.289 CINC Marketing: Whatever, Dan's the first one. 305 00:35:20.290 --> 00:35:27.309 James Terry: from a meeting yesterday, because my computer had to restart. Not as important as this one, so… Harry takes the cake. 306 00:35:27.540 --> 00:35:35.350 James Terry: I do want to mention, Harry said something just now in that conversation, about the different lead types and different, 307 00:35:35.570 --> 00:35:39.970 James Terry: And he mentioned rentals, and rentals aren't really… 308 00:35:40.170 --> 00:35:58.799 James Terry: a type of lead that can be monetized in every single market. It really depends on local municipalities and how, the contracts are written up and things like that. But it is something we've been testing on both… in certain markets, on both search and social. So, if rentals 309 00:35:59.030 --> 00:36:19.880 James Terry: I'm just asking the group, the room here, in terms of interest. If rental leads, if they could be monetized in your market, is it something you'd want, or have any interest in? I'm not saying we'll turn it on, we'll even have a conversation. Just curious internally, is that something that we should be looking more into? Because, again, historically. 310 00:36:19.880 --> 00:36:21.029 James Terry: it was… 311 00:36:21.050 --> 00:36:29.119 James Terry: They really took over a campaign, there's tons of search volume for it, it got a lot of traffic, but most markets couldn't really… 312 00:36:29.200 --> 00:36:36.389 James Terry: access or monetize or do anything with those leads, and I don't know about until recently, but we've recently 313 00:36:36.590 --> 00:36:42.220 James Terry: discussed… tapped into markets where that was the case. Christy, I appreciate that, excellent. 314 00:36:42.370 --> 00:36:44.160 James Terry: And so, just wondering how… 315 00:36:44.650 --> 00:37:03.440 James Terry: how much value our clients would get from that being an option or an opportunity. Because we do have some proofs of concept, and some of what we found that's very interesting is, of course, the turnover time. People searching or, you know, that land on the site from rent… interest in rentals tend to… 316 00:37:03.870 --> 00:37:20.470 James Terry: make it to, I guess, a transaction would be the right term, right? From our agent's perspective, they get paid on that lead much faster than a buyer lead that might be a couple of months out. People that are searching and, very much in the research phase of a huge purchase, like buying a home, versus, I need to 317 00:37:20.470 --> 00:37:25.920 James Terry: I need to rent a different place, I need to move, my contract is up, I took another job, whatever it is. 318 00:37:25.920 --> 00:37:33.639 James Terry: that is a turnover of a matter of weeks. So, just super curious on how much interest is out there among our clients 319 00:37:33.660 --> 00:37:39.290 James Terry: for a potential rental as an option in their lead, diversification. 320 00:37:39.530 --> 00:37:40.610 James Terry: So let us know. 321 00:37:40.970 --> 00:37:42.179 James Terry: We're looking into it. 322 00:37:42.870 --> 00:37:52.290 Daniel Lott: Yeah, we might launch this as a new type of ad product, and, like, we've had a couple people who are testing it, the cost per lead is really low, and the, percent of people 323 00:37:52.550 --> 00:37:59.689 Daniel Lott: Like, you don't get the huge payoff, but it's, it's, immediate and cheap, cheap cost per league. 324 00:38:01.840 --> 00:38:11.020 CINC Marketing: Anthony, this is being recorded, we'll send it out on, an email, and then it'll also go on the YouTube channel. Follow Sync on YouTube. 325 00:38:13.330 --> 00:38:20.890 CINC Marketing: I do wanna… before I may be forcibly removed from this room, I do wanna act, 326 00:38:21.320 --> 00:38:24.540 CINC Marketing: Tracy, you gave some more information on Room View. 327 00:38:24.810 --> 00:38:31.100 CINC Marketing: So she said they use AI to create ads to drip out daily to all social platforms. 328 00:38:31.230 --> 00:38:42.840 CINC Marketing: RoomView acts as a content factory, automating the creation, branding, and distribution of engaging real estate marketing materials, so agents can maintain a strong, consistent online presence with minimal effort. 329 00:38:43.250 --> 00:38:45.589 CINC Marketing: So, I mean, I think, 330 00:38:45.890 --> 00:38:52.269 CINC Marketing: So, Sync's primary function on the social side and on the search side is the generation of new leads. 331 00:38:52.980 --> 00:38:59.560 CINC Marketing: So I think, you know, anything that you're doing, like, if you're using RoomView to… 332 00:39:00.080 --> 00:39:15.779 CINC Marketing: to post on your branded pages, that's gonna increase your… that presence, right, on… on social. And then, we can also use that same page to show the ads from. So. 333 00:39:16.470 --> 00:39:29.710 CINC Marketing: Meta likes that. You know, we've seen it over the last 3 years. We've really gone heavier into posting more regularly, posting video content, and that has kind of lifted the tide on 334 00:39:29.890 --> 00:39:31.180 CINC Marketing: everything. 335 00:39:31.300 --> 00:39:48.010 CINC Marketing: You know, so if you look at Sync's Facebook and Instagram page, you know, we're constantly posting reels. Some of them get thousands of views, some of them get hundreds of views. But really, the thought there is that if one person sees something that 336 00:39:48.060 --> 00:39:57.349 CINC Marketing: makes them more likely to work with Sync, then, you know, that's really a good thing. And then just that consistency, even those ones that miss. 337 00:39:57.470 --> 00:39:58.920 CINC Marketing: kind of buoy 338 00:39:59.140 --> 00:40:07.539 CINC Marketing: the rest up. So, I guess it's a… when I think about RoomView and my basic understanding of it, based on what you posted. 339 00:40:07.970 --> 00:40:11.219 CINC Marketing: you know, I would see it, it could be beneficial. 340 00:40:11.320 --> 00:40:16.869 CINC Marketing: To an ad campaign on Sync of… You know, you've got… 341 00:40:17.350 --> 00:40:32.620 CINC Marketing: good, organic content, or maybe they're… maybe it's paid as well, I'm not sure. Going out there to kind of supplement the ads that are also running, and that, you know, if someone clicks to your page, it looks better that you have content there instead of not. 342 00:40:33.250 --> 00:40:38.899 CINC Marketing: You know, at the same time, I would be… I'm always cautious of… 343 00:40:39.180 --> 00:40:43.080 CINC Marketing: You know, companies like that, I mean, how much is… 344 00:40:43.520 --> 00:40:49.159 CINC Marketing: How much is the ad targeted? You know, what are the results of the ad? What's the goal of the ad? 345 00:40:49.750 --> 00:40:55.490 CINC Marketing: Personally, you know, I'm biased, but when you look at ad spend on the sync side, you've got… 346 00:40:55.810 --> 00:41:07.390 CINC Marketing: a room full of people who've literally done it for more than a decade, and that's all they do, who are looking at your ads versus an automated solution. So, you know, to me, I think that 347 00:41:07.800 --> 00:41:16.540 CINC Marketing: it's great from a content standpoint and an organic standpoint. Kind of like Keeping Current Matters was, but maybe it's a bit more. 348 00:41:16.660 --> 00:41:19.719 CINC Marketing: Varied per person. 349 00:41:20.150 --> 00:41:27.580 CINC Marketing: But, you know, again, I'm biased, but I would put the ad dollars with, would sink. 350 00:41:29.040 --> 00:41:34.159 CINC Marketing: That's all… that's honestly my answer to every question, when they're like, what do you want for dinner? It's like, 351 00:41:34.310 --> 00:41:39.320 CINC Marketing: Sandwich sounds good, and if you had any extra advertising dollars, I'd put it with Sync. 352 00:41:40.480 --> 00:41:46.909 CINC Marketing: Mitchell, I did see… Mitchell just typed in, well, wasn't sure if it's getting answered in the Zoom. 353 00:41:47.430 --> 00:41:57.489 CINC Marketing: Okay, so Mitchell, I did see your question. I'm glad you posted it again. I kind of lumped it… I lumped it at… I kind of lumped it in with the other question about new leads. 354 00:41:59.710 --> 00:42:09.350 CINC Marketing: I submitted a question when registering, but wasn't sure if it's getting answered. When a new lead is put into sync, a default search is put in automatically that goes up to 1 million. 355 00:42:09.530 --> 00:42:22.490 CINC Marketing: and isn't set for active or inactive, so it shows active and pending. Is there a way… so, Mitchell, I believe you're asking, whenever you add a new lead, is there a way to create 356 00:42:22.910 --> 00:42:29.160 CINC Marketing: a new default saved search, because when they come on the site and they interact with properties, that informs a safe search. 357 00:42:29.430 --> 00:42:32.220 CINC Marketing: But I think what you're saying is, 358 00:42:32.780 --> 00:42:36.229 CINC Marketing: Is there a way to change that defaulted save search? 359 00:42:36.830 --> 00:42:38.240 CINC Marketing: Does that make sense, Orlando? 360 00:42:38.240 --> 00:42:56.049 Orlando Pichardo: Yes, it does. If it's a manually searched, lead, we don't have a way to do that, Mitchell. And the reason, if you… we're assuming that if you're manually entering that lead, that you've had a conversation, so you know what that person's looking for. We don't want to assume, just because you enter and somebody's looking for a 361 00:42:56.330 --> 00:43:05.960 Orlando Pichardo: $750,000 home that the systems is gonna create that. So if you spoke with somebody and you entered that lead manually, we do not… we would not do that. 362 00:43:08.280 --> 00:43:12.430 Daniel Lott: But are you able to filter out the pendings from safe searches? 363 00:43:12.710 --> 00:43:13.630 Orlando Pichardo: You can. 364 00:43:14.190 --> 00:43:25.959 CINC Marketing: So you can manually… I think you can manually adjust it after the lead is entered, right? You just can't go into the settings and say, whenever I create a manual lead, I want this to be the saved search. 365 00:43:26.110 --> 00:43:35.459 Orlando Pichardo: That is correct. But if we generate the lead, the lead… the safe search is dynamic, meaning if the lead came in at a million dollar house. 366 00:43:35.460 --> 00:43:47.580 Orlando Pichardo: and they start looking at $600,000, the system automatically is going to adjust that. Once you manually change that, the system would not. It becomes a static safe search. 367 00:43:49.540 --> 00:43:51.290 CINC Marketing: So, 368 00:43:51.770 --> 00:44:00.070 CINC Marketing: Hope that's helpful, Mitchell. We take a lot of… he said we take a lot of Zillow leads, so they get put in automatically, which is where the default search is applied. 369 00:44:01.540 --> 00:44:07.849 CINC Marketing: I understand that. I will say, so I saw it from my end, the property alerts, and I do see we have a question. 370 00:44:08.340 --> 00:44:15.940 CINC Marketing: from Bennett, pinning properties, yeah, I just adjust this manually. We have a, Bennett had a question, which… 371 00:44:16.540 --> 00:44:21.220 CINC Marketing: Let's see… kinda keyed off this one, I believe. Oh, yeah, yeah, yeah. 372 00:44:21.840 --> 00:44:28.890 CINC Marketing: So, I mean, we do see… I know that that property search, that alert may not be ideal at the beginning. 373 00:44:29.110 --> 00:44:34.570 CINC Marketing: But it's better than no property alert. I mean, that is the biggest driver of return traffic to the site. 374 00:44:35.540 --> 00:44:44.380 CINC Marketing: And then Bennett asks, kind of on the same lines of property alerts, how much stock should we put in the alert opens property views? 375 00:44:44.710 --> 00:44:54.149 CINC Marketing: In other words, do we know the data's accurate? I have many leads who open 100% of alerts, but never view any properties, according to the system. 376 00:44:54.400 --> 00:44:58.460 CINC Marketing: What do you think this means they're doing on their end? I can give a… 377 00:44:59.100 --> 00:45:06.840 CINC Marketing: my basic answer, and tell me… I'm sure you have more information, Orlando, but… I mean, my basic thought is, if they're opening… 378 00:45:07.160 --> 00:45:09.409 CINC Marketing: If they're opening the alerts, that's great. 379 00:45:09.730 --> 00:45:11.549 CINC Marketing: you know, I don't think it's… 380 00:45:12.570 --> 00:45:17.210 CINC Marketing: If you're opening the alert and you don't see any properties that you're interested in looking at. 381 00:45:17.440 --> 00:45:19.530 CINC Marketing: It makes sense that you wouldn't click. 382 00:45:20.060 --> 00:45:25.439 CINC Marketing: So, or I wonder, you know, there's all kind of traffic 383 00:45:25.640 --> 00:45:29.699 CINC Marketing: blockers and things like that going on now. I wonder if there's… 384 00:45:30.220 --> 00:45:45.460 CINC Marketing: Something that's making it difficult to track, but… I mean, just from a, like, an eye test view, if they're opening it, they're probably real, they're probably looking for real estate, and not clicking, maybe they just haven't seen the right property yet. But, I don't know what you think, Orlando. 385 00:45:45.650 --> 00:45:52.840 Orlando Pichardo: So, Mark, answer that, I'm just going to say that what Mark said, it's accurate. What they do is they're click… they're clicking on the email, but once they 386 00:45:53.170 --> 00:46:02.699 Orlando Pichardo: See the email, they're not actually not clicking on any property, so that's why you would not see any views. And on that one, it would be something nice, hey, I see that's… 387 00:46:03.660 --> 00:46:15.089 Orlando Pichardo: how… it's… I see that you're… let me rephrase that. It's a good opportunity for you to call that lead and say, hey, I noticed that you're looking at the emails, but you're not clicking. I might… do I have your… 388 00:46:15.860 --> 00:46:34.349 Orlando Pichardo: is the safe search that I have set up for you. Is that the right, safe search? Do I need to adjust it to a different price? So I will see that as a colony opportunity. I love when people call their leads, by the way, just FYI. So it's just… it's an opportunity for you to call someone and have, an action for them. 389 00:46:34.370 --> 00:46:35.900 Orlando Pichardo: For you to do for them. 390 00:46:38.120 --> 00:46:44.740 CINC Marketing: But it does… I like Mark's answer. Yes, it's accurate. Next question. 391 00:46:44.740 --> 00:46:46.640 Orlando Pichardo: So if you, if you have, 392 00:46:46.810 --> 00:46:53.939 Orlando Pichardo: Any, we can send you a report, like, the last 90 days of your site, and you can see 393 00:46:53.940 --> 00:47:07.749 Orlando Pichardo: the open rate, you can see how many times you've been sent as spammers, we can send that report to you. Just give us a call at 855-246-2717, and we can send you a report about your emails. 394 00:47:10.190 --> 00:47:15.999 CINC Marketing: I'm gonna put the 2717. I'm gonna put the chat in there, the number. Did I do it wrong? Did I write the right one? 395 00:47:16.000 --> 00:47:23.700 Orlando Pichardo: No, you did, you did right. Senor, you have not… I've been waiting for you to, like, go away. And it's like, you… what did you do to the computer? 396 00:47:23.700 --> 00:47:25.689 James Terry: I was able to push it back to 12. 397 00:47:25.690 --> 00:47:27.419 Daniel Lott: I've been waiting for you to go away. 398 00:47:28.320 --> 00:47:29.419 James Terry: I was gonna say, we're living on board. 399 00:47:29.750 --> 00:47:31.350 CINC Marketing: I'm like, something scary. 400 00:47:32.160 --> 00:47:38.610 Orlando Pichardo: I came out wrong. My apologies, I thought your computer was gonna shut down, so I was expecting for you to disappear. 401 00:47:38.610 --> 00:47:49.999 CINC Marketing: Well, I know which way I'm voting in our poll of whether or not a workout schedule on your phone implies that you actually work out. I've been waiting to decide. Now I've just decided. Tracy asks… 402 00:47:50.140 --> 00:47:59.749 CINC Marketing: Well, Tracy asks, can I get support to help me get a link to include in all of my posts to bring leads from social posts to my site to register? 403 00:48:00.080 --> 00:48:04.350 CINC Marketing: So when you got… when you do the post, you can include a link in there. 404 00:48:04.600 --> 00:48:11.539 CINC Marketing: And that will… Bring leads to your site, and then if they register. 405 00:48:11.840 --> 00:48:16.340 CINC Marketing: It's gonna be… golly, I don't remember what the organic… 406 00:48:16.850 --> 00:48:20.059 CINC Marketing: Is it SM Facebook, I think? 407 00:48:20.230 --> 00:48:22.579 CINC Marketing: Or SN… or Instagram, maybe? 408 00:48:22.890 --> 00:48:30.299 Orlando Pichardo: If you're selling from the properties tab, and I believe that's what the one, it's gonna come in, firstname.site.com. 409 00:48:30.430 --> 00:48:32.650 Orlando Pichardo: That will be the source for that lead. 410 00:48:33.260 --> 00:48:41.750 Orlando Pichardo: And yes, you can give us a call, and just to get a little more information on exactly what we're assuming that's what it is, and we'll be able to help you. 411 00:48:42.600 --> 00:48:56.009 CINC Marketing: But yeah, Tracy, definitely… I mean, if you were to post… if you were to go on Facebook right now, and just post the URL to your site, and that was the only thing you posted, if anyone clicked on that and signed up, they would go in the sync. 412 00:48:56.160 --> 00:49:05.480 CINC Marketing: database. So you could include that. If, again, if you look at, Sync's corporate social media, follow us, at SyncPro. 413 00:49:05.660 --> 00:49:17.660 CINC Marketing: You can, you can see… I mean, we include links in most posts that we do, so, there's a lot of schools of thought around social posting and never waste a… 414 00:49:17.810 --> 00:49:19.880 CINC Marketing: An opportunity to share a link. 415 00:49:20.570 --> 00:49:24.729 CINC Marketing: So, but definitely we can help you with that if you need it. 416 00:49:25.490 --> 00:49:34.819 CINC Marketing: andreas, sorry if I… He says, any plans on making AI customizable? 417 00:49:35.570 --> 00:49:39.760 CINC Marketing: For example, only kicks in for leads above a certain budget. 418 00:49:41.380 --> 00:49:48.790 Orlando Pichardo: So the answer is that's not in the plans right now. We are working, on business hours with AI. 419 00:49:48.980 --> 00:49:57.679 Orlando Pichardo: More for that to come, but not in the… that you can say, if it's below this price range, we're not gonna initiate AI. 420 00:49:58.780 --> 00:50:03.849 Orlando Pichardo: So, yes to the business hours, not right now to the price range. 421 00:50:05.250 --> 00:50:05.680 CINC Marketing: And just… 422 00:50:05.680 --> 00:50:11.289 Daniel Lott: I get requests about that a lot, that seems like, it would almost be the opposite. 423 00:50:11.810 --> 00:50:14.140 Orlando Pichardo: You mean on the business hours, or on which car? 424 00:50:14.140 --> 00:50:23.700 Daniel Lott: the, certain price levels, because I would think, like, a lot of people would say, like, oh, I just want my AI to call the cheap leads. I'm going to call the expensive leads. 425 00:50:24.490 --> 00:50:30.239 Orlando Pichardo: No, because, like, an example of that, and you guys know this, when somebody comes into the site. 426 00:50:30.830 --> 00:50:49.149 Orlando Pichardo: the safe search is based on the very first property that they click, and more… more times than not, you're gonna see that, range, that medium range come down, because it's like, they look, this is a really nice property, I'm gonna click on it, I'm gonna enter my information, and then they realize, oh, I cannot… 427 00:50:49.310 --> 00:50:55.830 Orlando Pichardo: a $45 million house, so they start looking at $1.5 million house. So the safe search will come down. 428 00:50:55.830 --> 00:50:57.870 Daniel Lott: $150,000. $70,000. 429 00:50:57.870 --> 00:50:58.490 Orlando Pichardo: I see. 430 00:50:59.570 --> 00:51:03.420 Orlando Pichardo: So that's, so that's the reason, that it… 431 00:51:04.320 --> 00:51:06.840 Orlando Pichardo: The SafeSearch is created on Sync. 432 00:51:07.120 --> 00:51:21.170 Orlando Pichardo: By the very first properties that you click, and as you come back, that… remember, until you change it, or the lead changes, that is a dynamic, safe search, and more than likely, you would see that medium price range come down. 433 00:51:22.730 --> 00:51:28.309 Daniel Lott: So, and then I am legally required to, in every one of these webinars, to mention that when… 434 00:51:28.330 --> 00:51:47.969 Daniel Lott: When one of our clients, using a sync lead, sold the most expensive house in the history of Charleston at $22 million, it was done with the AI. It was solely the AI. If somebody would have decided, yeah, I only want to call the… I only want the AI to call the cheap leads, and I'm going to call the personal leads, or the expensive leads. 435 00:51:47.970 --> 00:51:50.830 Daniel Lott: This guy wouldn't have, sold the house, because… 436 00:51:50.830 --> 00:51:54.019 Daniel Lott: That was Sunday nights, Monday morning, it was… 437 00:51:54.220 --> 00:52:00.790 Daniel Lott: They met, and then Monday afternoon, they were under contract. So, anyway, so… 438 00:52:01.170 --> 00:52:11.870 Daniel Lott: We like it when the AI is involved just because of the flexibility, but… and also, weird stuff can happen that would exclude it from happening, and then that would be… 439 00:52:12.590 --> 00:52:15.449 Daniel Lott: a bad thing. So, we want… we want AI out there. 440 00:52:16.570 --> 00:52:23.179 CINC Marketing: Yeah, I am interested to… It's a really interesting point to bring up. You know, I… 441 00:52:23.390 --> 00:52:28.880 CINC Marketing: Because the way that I look at it, and I get, you know, we're looking at it from a different side, is… 442 00:52:30.170 --> 00:52:39.370 CINC Marketing: you know, you could have AI just surfacing those people. I would think it would be better to have AI following up with them than an agent. 443 00:52:39.670 --> 00:52:47.649 CINC Marketing: Even, necessarily, like, if there's ones in a price range… I mean, I would say call all the leads, but if there's ones in a price range that… 444 00:52:47.960 --> 00:52:50.090 CINC Marketing: You know, you don't typically work. 445 00:52:50.850 --> 00:52:57.069 CINC Marketing: And I'm not saying any… I'm not saying you're wrong, I'm just trying to understand, 446 00:52:57.330 --> 00:52:59.890 CINC Marketing: you know, what exactly. But that… thank you. 447 00:53:00.060 --> 00:53:02.220 CINC Marketing: For that point, that's interesting. 448 00:53:04.140 --> 00:53:10.279 CINC Marketing: Wesley may have said something. I heard you disabled. Why couldn't we enter a budget amount? 449 00:53:11.690 --> 00:53:13.290 CINC Marketing: Yeah, so it… 450 00:53:13.290 --> 00:53:24.130 Orlando Pichardo: I can go a little more on that Andreas question. Andreas, we can adjust the… what price range we show that which will help you with the AI. 451 00:53:24.290 --> 00:53:32.569 Orlando Pichardo: But I cannot disable, like, I don't want AI to trigger that under, like I said before, under that budget. 452 00:53:32.700 --> 00:53:34.240 Orlando Pichardo: But we can adjust… 453 00:53:34.360 --> 00:53:40.999 Orlando Pichardo: what we're showing on your quick searches, and I don't know if Dan liked me that I said that or not, but yes, I did say it. 454 00:53:42.600 --> 00:53:43.199 Daniel Lott: No, that's good. 455 00:53:43.200 --> 00:53:46.210 CINC Marketing: Yeah. So, thank you, Andre. I mean, that's, 456 00:53:46.340 --> 00:53:48.689 CINC Marketing: That's one of the awesome things about this. 457 00:53:48.940 --> 00:53:57.500 CINC Marketing: session every month is just the opportunity to… that's not something that I would have thought about. So if you have more feedback, I mean, AI is definitely something that we're… 458 00:53:57.700 --> 00:54:01.060 CINC Marketing: Constantly tweaking, and a big part of the future of Sync. 459 00:54:01.370 --> 00:54:07.009 CINC Marketing: So if you have feedback around that, you know, please send it to… you can send it direct to me. 460 00:54:07.180 --> 00:54:09.330 CINC Marketing: Hang on, I'm gonna put my email in here. 461 00:54:12.020 --> 00:54:13.950 CINC Marketing: But yeah. 462 00:54:16.630 --> 00:54:20.160 CINC Marketing: Waylon… Waylon's AI is doing our job for us. 463 00:54:20.160 --> 00:54:21.429 James Terry: Brushing it, yeah. 464 00:54:21.850 --> 00:54:23.749 CINC Marketing: I love Waylon's AI. 465 00:54:24.210 --> 00:54:27.839 CINC Marketing: There were a couple of questions… 466 00:54:27.840 --> 00:54:33.549 Orlando Pichardo: One of our, AI Range Game, and we're actively working on that. We're hopefully… 467 00:54:34.930 --> 00:54:37.800 Orlando Pichardo: Let me see who would, who put that in. 468 00:54:38.060 --> 00:54:42.909 Orlando Pichardo: Gary, I am going to get an ETA from our product. 469 00:54:43.020 --> 00:54:48.979 Orlando Pichardo: Let me send myself a note so I remember to reach out to you. Give me one second, Gary Davis. 470 00:54:50.700 --> 00:54:53.760 CINC Marketing: And Gary also submitted a question around… 471 00:54:53.930 --> 00:54:56.570 CINC Marketing: He wrote Canadian Auto Tracks. 472 00:54:58.770 --> 00:54:59.740 CINC Marketing: So… 473 00:55:00.440 --> 00:55:04.470 Orlando Pichardo: Give me one sec, I'm doing this because if I don't do it right now, it goes into Forgotten Land. 474 00:55:07.580 --> 00:55:11.320 CINC Marketing: Tracy asked, while you're doing this… 475 00:55:13.610 --> 00:55:17.909 CINC Marketing: Can we get examples of what our Google Ads look like? 476 00:55:18.770 --> 00:55:26.409 CINC Marketing: Your marketing people are located in the US, and I'm in a vacation area of Canada, and could provide more local search terms. 477 00:55:26.560 --> 00:55:29.389 CINC Marketing: They wouldn't think of because they don't know my area. 478 00:55:30.190 --> 00:55:32.759 CINC Marketing: So, Dan, James, do you guys want to talk about that one? 479 00:55:33.070 --> 00:55:38.110 Daniel Lott: Well, I guess it wouldn't be exactly the ads themselves, but the, 480 00:55:38.410 --> 00:55:45.309 Daniel Lott: I'm sorry to interrupt you, James, while you're about to talk, but it might be the, kind of, the neighborhoods, the specific 481 00:55:45.570 --> 00:55:49.069 Daniel Lott: if this is, Kelowna, or wherever it was. 482 00:55:49.070 --> 00:55:50.390 CINC Marketing: I think it is Kelowna. 483 00:55:50.390 --> 00:56:04.620 Daniel Lott: If there's, like, high schools there that people are desirable, like, if there's points of interest in that area, like, definitely let us know, because those are the ones that… that's the hyper-local micro-targeting we always talk about. So, 484 00:56:04.620 --> 00:56:17.490 Daniel Lott: Yeah, let us know those, like, tell your account manager, or… yeah, tell your account manager and say, like, hey, can you make sure that they're targeting A, B, C, D, E, and F? And if, like, a lot of the times. 485 00:56:17.980 --> 00:56:20.300 Daniel Lott: That's not… we were able to see… 486 00:56:20.670 --> 00:56:39.670 Daniel Lott: who is actually searching for that, and, like, if they are actually searching for them, if it would trigger homes on the landing page, and if so, we would create landing pages, and, ads, and ad groups, and, like, that's a lot of the time that those are, like, the home runs, where there's, like, oh my gosh, there's nobody else is advertising for this. 487 00:56:40.010 --> 00:56:52.029 Daniel Lott: lakes are the best. Like, if there's a lake out there, you know, let us know, and we'll advertise that lake. Lakes have a really good cost per lead, and, you know, it's, high, home prices, too, so… 488 00:56:53.250 --> 00:57:07.209 James Terry: Totally, totally agree, of course. I knew Dan and I were gonna be pretty eye-to-eye on this. Tracy, yeah, my answer was gonna be yes, just because I don't know if there's an option for hell yes, right? For sure. 489 00:57:07.710 --> 00:57:12.809 James Terry: let us know, because we get… we have the ones and zeros. We have the data there, 490 00:57:12.880 --> 00:57:32.619 James Terry: but you know either what markets have the highest turnover rate, maybe which… which areas, neighborhoods, subdivisions, things like that, that are right in your backyard, that are just nearest and most convenient for you. Yes, we know price points and things like that, average prices and whatnot, but… and I use this example all the time here in Atlanta. 491 00:57:32.620 --> 00:57:43.479 James Terry: Everybody in Atlanta knows what Buckhead is. We know where Buckhead, Atlanta is, it's very high-end homes, it's a very sought-after, not neighborhood, just part of Atlanta, Georgia, right? 492 00:57:43.960 --> 00:58:01.419 James Terry: But Buckhead, Georgia, is actually a very small city between here and Athens, like 30 miles outside of Atlanta or something, 50 miles outside. Middle of nowhere, maybe 2 or 3 listings for sale. Tiny one-stoplight town, right? So, if we put into the MLS, 493 00:58:01.420 --> 00:58:17.160 James Terry: Buckhead as a market, it's going to this middle of nowhere. But we know everybody who searches homes for sale in Buckhead, what they're really looking for, right? So we can adjust and make… put filters in place, but Buckhead, more than anything, is almost a… 494 00:58:17.220 --> 00:58:34.349 James Terry: a colloquial term, right? Everybody in Atlanta knows what they're looking for when we see that search term, and you know what that mark… what that name is, what that word is, what that colloquial term is in your market. And we might not know it in, I think you're British Columbia, if I'm not wrong? But, 495 00:58:34.740 --> 00:58:49.829 James Terry: I just looked it up when we were putting in the cities. You're like, what is that, a 38-hour drive from us, right? Like, I'm not gonna claim to know everything about that market. So, by all means, let us know. I tell people all the time, we'd rather have more information than less. 496 00:58:49.860 --> 00:59:09.440 James Terry: If you give us a neighborhood, and we analyze, and it's got one or two listings, or there's just not enough for someone to interact with when they land on the site, and we know the conversion rate's gonna be bad, maybe we make a link for it, but we don't spend any budget driving traffic and focusing on it, that kind of thing. We will find a way to use it. So please let us… let us know about it. 497 00:59:10.200 --> 00:59:26.400 CINC Marketing: Yeah, so, Tracy just mentioned Lake Ocannigan, I believe, is how you say that. But, Tracy did mention she just doesn't know what we're using already. I think one thing that's important to note on the search side is the ads are text-based. 498 00:59:26.780 --> 00:59:31.039 CINC Marketing: So we're not doing display advertising using images. 499 00:59:31.160 --> 00:59:34.969 CINC Marketing: There may be some site links, but I don't believe those use images on search. 500 00:59:35.250 --> 00:59:45.139 CINC Marketing: So, the… the examples that you would see of the ads are going to be a text-based ad. We do that because that's what converts the best. 501 00:59:45.380 --> 00:59:50.310 CINC Marketing: So you aren't using images of homes or anything like that, which can be… 502 00:59:50.570 --> 01:00:08.649 CINC Marketing: questionable if you're, you know, in an area like a vacation area, of what, what pictures are being used. On the social side, we are showing, listings of, of either images or, or list… images of listings, if you're using. 503 01:00:09.020 --> 01:00:22.389 CINC Marketing: Team listing ads, or on the buyer side, we have map images and images of homes that are representative of the area. But if you are using social and you have home images from your area that you have marketing. 504 01:00:22.490 --> 01:00:31.419 CINC Marketing: rights that you want to use, you can send them over to us. And so, I did put the support at SyncPro email address. 505 01:00:31.540 --> 01:00:33.589 CINC Marketing: Tracy, if you wanna… 506 01:00:33.740 --> 01:00:38.980 CINC Marketing: reach out there. We can give you a report of all the areas that we're currently targeting. 507 01:00:39.260 --> 01:00:40.960 CINC Marketing: Right, Dan and James? 508 01:00:41.720 --> 01:00:59.330 CINC Marketing: all the areas that we're currently targeting, and we can send you some examples from the campaign, but with the auto… I mean, there's literally going to be hundreds of variations of that ad, because of the automation that we use. And that's where, like Dan and James were talking about. 509 01:00:59.700 --> 01:01:03.079 CINC Marketing: you know, more information on Lake Ocanigan, or… 510 01:01:03.620 --> 01:01:13.719 CINC Marketing: anything like that can help to augment the campaign. You know, they're not gonna get the majority of searches, that'll probably still come from Kelowna, but those people that are searching for that. 511 01:01:14.140 --> 01:01:20.939 CINC Marketing: Especially things like… School zones and stuff like that will be most likely further down the pipe. 512 01:01:21.460 --> 01:01:26.359 Daniel Lott: Yeah, and Tracy, you had mentioned, golf courses. That's another good one. Like, country clubs and golf courses are… 513 01:01:26.540 --> 01:01:27.849 Daniel Lott: are really good. They… 514 01:01:28.210 --> 01:01:37.730 Daniel Lott: Expensive homes, and a good cost per lead, and not a lot of people search, or not a lot of the competitors have those in their search areas, so… so those are good. 515 01:01:39.280 --> 01:01:40.600 CINC Marketing: So I know we're over… 516 01:01:40.600 --> 01:01:53.560 James Terry: on that… on that search, those granular markets will supplement the campaign, right? Like, Lake O… O'Cannigan is probably not going to generate 90% of your leads, even if we put it in there, just from a search volume perspective. 517 01:01:53.560 --> 01:02:06.460 James Terry: but the leads that it does generate are going to be high quality and something to focus on. So, the more of those markets we have, the more we can supplement the campaign with the specific granular areas that we want to focus on as best we can. 518 01:02:07.990 --> 01:02:14.319 CINC Marketing: It's 12.02… 12.03 now. Do you guys have a little bit more time? We still have a few more questions. 519 01:02:15.070 --> 01:02:17.409 CINC Marketing: Are you guys gonna be… are you gonna be lame? 520 01:02:18.930 --> 01:02:22.440 James Terry: I think you're the… you're the wild card here, Harry, we have no idea. 521 01:02:22.440 --> 01:02:23.660 Orlando Pichardo: You didn't just shut up, man. 522 01:02:23.660 --> 01:02:27.420 CINC Marketing: I'm living on borrowed time, guys. I'm living on borrowed time. 523 01:02:27.680 --> 01:02:39.520 James Terry: And I also just looked it up, Kelowna is a little over 4,100 kilometers from Atlanta, but being in Atlanta, I have no idea how far that is, like. 524 01:02:40.240 --> 01:02:45.569 James Terry: kilometers, I don't understand. But, 4,000, yeah, 4,100 kilometers. 525 01:02:45.970 --> 01:02:50.630 CINC Marketing: My son plays hockey, we'll probably be there for a tournament in October or something. 526 01:02:52.650 --> 01:02:54.060 James Terry: Weekend. That's a good weekend. 527 01:02:54.060 --> 01:02:57.920 CINC Marketing: It's a week, yeah, it's a two… we're playing two games in Kelowna, guys. 528 01:02:57.920 --> 01:02:58.850 Daniel Lott: Great. 529 01:02:59.380 --> 01:03:06.580 CINC Marketing: Alright, so we did have a few more questions. One came from Eric, and Eric… 530 01:03:07.040 --> 01:03:17.160 CINC Marketing: bookended us here. He submitted one before and one after, er, at the end here, so I want to make sure we get to you. I hope you're still around, Eric. So Eric asked one of the questions. 531 01:03:17.800 --> 01:03:21.150 CINC Marketing: Any advice on when a lead should be trashed? 532 01:03:22.130 --> 01:03:30.039 Orlando Pichardo: when you do not have a valid email or a valid phone number. Outside of that, let the system do its job. 533 01:03:32.020 --> 01:03:32.980 CINC Marketing: Alright. 534 01:03:33.180 --> 01:03:35.089 CINC Marketing: Well, I thought that would take longer. 535 01:03:35.620 --> 01:03:46.410 Orlando Pichardo: Or if they were super rude to you, because I've seen that too. But my rule is, if I don't have a way to communicate, I trash, otherwise I'll let the system do its work. 536 01:03:47.420 --> 01:03:54.189 CINC Marketing: And we do see, in the Facebook group constantly, people weren't ready, weren't ready, weren't ready. 537 01:03:54.340 --> 01:03:57.819 CINC Marketing: Been in the system for years, opening emails. 538 01:03:58.020 --> 01:04:07.499 CINC Marketing: And, you know, that's ad types like ListCast, bring those people back, keep them engaged. But, you know, buying a house is not an impulse buy. 539 01:04:08.240 --> 01:04:11.739 CINC Marketing: And then Eric also asked… 540 01:04:12.110 --> 01:04:16.519 CINC Marketing: Any way of doing a slideshow of our properties? 541 01:04:16.930 --> 01:04:18.700 CINC Marketing: When we're setting up a booth. 542 01:04:19.600 --> 01:04:26.369 CINC Marketing: So, Eric, when you're… are you meaning… if you're still here, are you meaning, like, at a trade show, or… 543 01:04:27.170 --> 01:04:29.469 CINC Marketing: And then we have the Open House app. 544 01:04:30.630 --> 01:04:32.769 CINC Marketing: We can run ads… 545 01:04:33.650 --> 01:04:38.140 CINC Marketing: So on the ad side, a lot of ads, like team listing ads, list cast. 546 01:04:38.310 --> 01:04:46.270 CINC Marketing: Even individual listing ads, those are gonna be the carousel format, but that's gonna be… online… 547 01:04:48.080 --> 01:04:50.359 CINC Marketing: Yes, wherever we set up a table. 548 01:04:51.860 --> 01:04:56.600 CINC Marketing: So I don't know… Not through Sync, I don't believe. 549 01:04:57.100 --> 01:04:57.620 Orlando Pichardo: Yeah, no. 550 01:04:57.620 --> 01:05:00.049 CINC Marketing: You know, I don't think there's anything like that. 551 01:05:02.900 --> 01:05:10.810 CINC Marketing: So yeah, sorry, that's not a great answer. No. 552 01:05:10.810 --> 01:05:11.360 Daniel Lott: Yeah, feedback. 553 01:05:11.360 --> 01:05:14.420 CINC Marketing: No! Well, I mean, you could… 554 01:05:14.580 --> 01:05:18.079 CINC Marketing: you know, I don't know how you'd… how you would… you could set that up… 555 01:05:18.230 --> 01:05:21.200 CINC Marketing: through something on me, like a PowerPoint, Canva… 556 01:05:21.430 --> 01:05:32.119 CINC Marketing: if you've ever seen Canva.com, you can easily make sure if I had to spend my… the time making my… yeah. I mean, you could… Canva.com is something that we use a lot of. 557 01:05:32.550 --> 01:05:40.139 CINC Marketing: For corporate social, you know, you could take… Pretty easily… 5, 10 listing photos. 558 01:05:40.760 --> 01:05:44.720 CINC Marketing: And turned that into a video where they… 559 01:05:44.840 --> 01:05:50.940 CINC Marketing: Scroll through every 5 seconds, 3 seconds, put music to it, add your logo to it. 560 01:05:51.200 --> 01:05:55.199 CINC Marketing: Canva's my go-to for a lot of design stuff. 561 01:05:58.360 --> 01:06:05.409 Orlando Pichardo: Real quick… Oh, Gary? Go ahead. If you don't have a way to communicate, like, if they've unsubscribed, just please do trash them. 562 01:06:05.710 --> 01:06:06.330 CINC Marketing: Yeah. 563 01:06:07.180 --> 01:06:09.640 CINC Marketing: So, unsubscribe from everything, Gary. 564 01:06:09.800 --> 01:06:11.990 CINC Marketing: That's got the Orlando, Pichardo… 565 01:06:12.790 --> 01:06:20.980 CINC Marketing: Seal of approval. The same way that storing a workout calendar on your phone indicates that you work out, be sure to vote in our poll. 566 01:06:21.390 --> 01:06:22.020 James Terry: Is the evidence. 567 01:06:22.020 --> 01:06:24.620 CINC Marketing: It's not working out, yeah. 568 01:06:24.620 --> 01:06:26.240 Orlando Pichardo: working, it's not. 569 01:06:26.620 --> 01:06:30.030 CINC Marketing: That wouldn't fly in court, I'm just saying, Orlando. 570 01:06:30.690 --> 01:06:38.539 CINC Marketing: Tracy did say, can trash leads be excluded from the app? 571 01:06:38.990 --> 01:06:46.830 CINC Marketing: when looking for a lead, right now I have to click on 3 different people with the same name to figure out which one to text back. That's in the app. 572 01:06:47.020 --> 01:06:55.239 Orlando Pichardo: you should have a filter that says Lead Status, and just uncheck the trash. And you would see it when… and Tracy, if you… 573 01:06:55.470 --> 01:07:05.259 Orlando Pichardo: Want to give us a call on that one? 855-246-2717, but there should be a filter that you can uncheck trash leads from that. 574 01:07:06.590 --> 01:07:14.239 CINC Marketing: Tracy says, Lake O'Canigan… I'm so… I gotta stop. Lake O is a 100-mile-long lake. 575 01:07:14.750 --> 01:07:28.899 Orlando Pichardo: Orlando, you think you could swim that, because you've been working out so much? The longest swim I've done… I've done two Ironmans, by the way. It's… it was 2.4 miles, so 100 miles is a little much for me, so I've only done 2.4. 576 01:07:30.750 --> 01:07:31.429 CINC Marketing: Yeah, me too. 577 01:07:31.430 --> 01:07:32.450 James Terry: that is… 578 01:07:33.930 --> 01:07:35.559 CINC Marketing: Yeah, how many kilometers is that like? 579 01:07:35.560 --> 01:07:37.360 James Terry: Legit, I'll bet we don't. 580 01:07:37.360 --> 01:07:39.869 Orlando Pichardo: It's, like, 4 point something… I'm from the. 581 01:07:39.870 --> 01:07:40.400 CINC Marketing: Bagels. 582 01:07:40.400 --> 01:07:41.900 Orlando Pichardo: I think we use kilometers. 583 01:07:42.210 --> 01:07:42.850 Daniel Lott: 180. 584 01:07:42.850 --> 01:07:43.210 CINC Marketing: any… 585 01:07:43.210 --> 01:07:44.190 Daniel Lott: kilometers. 586 01:07:44.420 --> 01:07:46.619 CINC Marketing: Oh, can noggin. 587 01:07:46.790 --> 01:07:47.320 Orlando Pichardo: And. 588 01:07:47.320 --> 01:07:53.009 CINC Marketing: God, that was awful. That is not gonna be clipped for social, what I just did right there, that's for sure. 589 01:07:53.240 --> 01:07:55.030 CINC Marketing: Bennett, thank you. 590 01:07:55.970 --> 01:07:58.079 CINC Marketing: I knew I was forgetting something, Bennett. 591 01:07:58.220 --> 01:08:03.700 CINC Marketing: Bennett asked, he had a question about HomePulse. 592 01:08:04.010 --> 01:08:04.790 James Terry: Yeah. 593 01:08:04.790 --> 01:08:12.979 CINC Marketing: Do-do-do-do-do, sorry, scrolling, scrolling… Maybe Waylon's AI has the question. Oh, here we go. 594 01:08:13.090 --> 01:08:18.620 CINC Marketing: Can you talk about HomePulse a little bit? Is there any way that we can access the back end 595 01:08:18.850 --> 01:08:24.189 CINC Marketing: and update property data. It also seems inconsistent in the frequency of emails. 596 01:08:24.319 --> 01:08:29.389 CINC Marketing: I have some leads who I set up with HomePulse, they received the first one and never got another. 597 01:08:29.720 --> 01:08:33.459 CINC Marketing: But it doesn't show that they unsubscribed or anything. 598 01:08:35.290 --> 01:08:35.809 Orlando Pichardo: So, on the… 599 01:08:35.810 --> 01:08:36.580 CINC Marketing: So what… 600 01:08:36.580 --> 01:08:55.169 Orlando Pichardo: Think about the first one real quick. We use a third party that we cannot, it's basically tax records that we, that we get, that we use for that. If you have a specific one, just send us, what's it, email us at support at syncpro.com. 601 01:08:55.250 --> 01:09:13.079 Orlando Pichardo: And we can take a look at it. I don't believe that we are allowed to give you access to that, because it's… we use, tax records for it. Let me see if it doesn't show the thing. Just, on that one, send us an elite example, Bennett, and we can, 602 01:09:13.109 --> 01:09:17.480 Orlando Pichardo: Do a little more homework for you, and we'll get back to you. 603 01:09:18.130 --> 01:09:26.540 CINC Marketing: Now, he may also be referring to if someone types their address in in a way that is not recognized by the system. 604 01:09:26.729 --> 01:09:31.790 CINC Marketing: Can you go back in and edit someone's address from HomePulse? 605 01:09:32.000 --> 01:09:44.300 Orlando Pichardo: That is correct. Just go to the info, click on the lead, go to info, and scroll down, and you would see where the address is. But I always tell people, first time you're doing something new, call us. We don't want you to… 606 01:09:45.450 --> 01:09:50.030 Orlando Pichardo: we don't want you to experience, like, a negative on the side. The side does a lot of things, so… 607 01:09:50.390 --> 01:09:57.969 Orlando Pichardo: Quick questions, it's the best thing to do is give us a call, we'll walk you through it, and after that, you'll be an expert and you do it on your own. 608 01:09:59.320 --> 01:10:10.399 CINC Marketing: It really is one of the best benefits of Sync, is access to our support team, who, I mean, they care, they know what they're talking about. You've also got the Facebook group. 609 01:10:10.700 --> 01:10:16.159 CINC Marketing: You know, which has a lot of great feedback from other site owners, 610 01:10:16.630 --> 01:10:25.679 CINC Marketing: I really do… that is a huge benefit, and all the training and stuff, but, I mean, just being able to pick up the phone or shoot an email to someone is, 611 01:10:26.020 --> 01:10:28.740 CINC Marketing: a great benefit, I think. And they… 612 01:10:28.970 --> 01:10:31.190 CINC Marketing: Sync is a big beast, man. 613 01:10:31.280 --> 01:10:50.370 CINC Marketing: You know, like, they… they know what they're talking about. It does… I bet it does a lot of things that you guys don't even know about. And just to mention, now seems like another good time, not our poll, don't forget to vote in our poll, if… whether a workout schedule indicates a workout. But we also have some training events coming up, Sync U is in Dallas coming up. 614 01:10:50.560 --> 01:10:55.599 CINC Marketing: That's scheduled at SyncCommunity.com. We also have the Agent Blueprint. 615 01:10:55.760 --> 01:10:57.929 CINC Marketing: training with John Marone. 616 01:10:58.690 --> 01:11:04.689 CINC Marketing: So that is a 6-week… training where John goes through 617 01:11:04.940 --> 01:11:18.339 CINC Marketing: everything from the lead's life cycle, to what you should say, to different, you know, different scripts, which I guess is the same thing as what you should say. Maybe I need a different script. But, he goes through everything, and I mean, he is… 618 01:11:18.610 --> 01:11:35.870 CINC Marketing: I always say this, but I found myself in a conversion day training one day, and I was like, this is not for me. And by the end of it, John Marone had me Superman yelling. So, he will, he will get you going. He knows what he's talking about, he's great at that. So that's a free training. 619 01:11:35.870 --> 01:11:40.160 CINC Marketing: That's open to all Sync clients. That's also on SyncCommunity.com. 620 01:11:40.180 --> 01:11:46.229 CINC Marketing: And there's an online conversion day. Wow! Wow is right, Mark Lee. Yeah. Wow is right. 621 01:11:46.330 --> 01:11:48.760 CINC Marketing: Mark's probably on a treadmill right now. 622 01:11:48.930 --> 01:11:55.149 CINC Marketing: Then it said, let's see, used Homebot in the past, got too pricey, so I got rid of it. 623 01:11:55.310 --> 01:12:04.740 CINC Marketing: the valuations, but it always shows up as zero bedrooms because of the tax data. This was the same on HomeBot, but I was able to adjust it. Okay, yeah. 624 01:12:04.930 --> 01:12:13.750 CINC Marketing: Yeah, I understand that, again, I think the seller side… on the seller side, we've generally recognized that 625 01:12:14.430 --> 01:12:18.869 CINC Marketing: Well, really, two… the sellers… the sellers come from… 626 01:12:19.100 --> 01:12:21.080 CINC Marketing: Nurture, a lot of the time. 627 01:12:21.250 --> 01:12:28.919 CINC Marketing: And, you know, we found that the buyers are a great way to generate sellers, but I say that because 628 01:12:29.390 --> 01:12:35.630 CINC Marketing: We are… working on enhancing that seller side as well. You know, Sync is a… 629 01:12:35.850 --> 01:12:42.640 CINC Marketing: a place that was built by buyers. And we do still see a good deal of buyer leads come in with a home to sell. 630 01:12:42.930 --> 01:12:45.000 CINC Marketing: And really, if you do the math. 631 01:12:45.630 --> 01:12:57.760 CINC Marketing: You know, if seller leads average $15 a piece, and buyer leads average $5, and one-third of the buyer leads come in with a home to sell, then you're essentially getting 632 01:12:57.920 --> 01:13:00.090 CINC Marketing: Sellers at the same price. 633 01:13:00.230 --> 01:13:04.730 CINC Marketing: By advertising to buyers, and you're also getting 3 buyer leads at the same time. 634 01:13:04.930 --> 01:13:14.319 CINC Marketing: But I know everyone has a different… a different way of going about that. Lake, let's all try and pronounce the lake. Do you see Tracy has… 635 01:13:14.570 --> 01:13:21.320 CINC Marketing: Listed it for us. Let's see who does it best. And Tracy, if you're still here, when we're done, tell us who did it best. 636 01:13:21.930 --> 01:13:23.200 CINC Marketing: Go ahead, James. 637 01:13:24.310 --> 01:13:26.089 James Terry: Okanagan. That's my vote. 638 01:13:26.090 --> 01:13:27.920 CINC Marketing: Oh, God, I know who loses. 639 01:13:28.680 --> 01:13:29.350 CINC Marketing: Dan? 640 01:13:29.350 --> 01:13:30.199 James Terry: bring it. 641 01:13:32.730 --> 01:13:33.110 James Terry: But… 642 01:13:33.110 --> 01:13:37.130 Daniel Lott: Is it Okanagan? Well, it's pretty easy to pronounce, actually. Okanagan? 643 01:13:37.130 --> 01:13:37.490 James Terry: It's… 644 01:13:37.490 --> 01:13:38.199 Daniel Lott: Okay, okay. 645 01:13:38.200 --> 01:13:39.630 CINC Marketing: What do you got, Orlando? 646 01:13:39.630 --> 01:13:41.179 Orlando Pichardo: I'm gonna say Okanagan. 647 01:13:41.760 --> 01:13:46.830 CINC Marketing: Oh, I think it's a… Okanag-nagan. 648 01:13:47.450 --> 01:13:48.999 James Terry: Oh, can again. 649 01:13:50.500 --> 01:13:53.029 CINC Marketing: Anyway… So, Tracy… 650 01:13:53.030 --> 01:13:53.780 James Terry: Definitely not bad. 651 01:13:53.780 --> 01:13:55.770 CINC Marketing: James wins? What! 652 01:13:55.980 --> 01:13:56.680 Daniel Lott: Sit. 653 01:13:56.880 --> 01:13:57.900 CINC Marketing: Unreal. 654 01:13:59.030 --> 01:14:01.090 CINC Marketing: I don't… I'm not sure that's right. 655 01:14:02.200 --> 01:14:03.769 CINC Marketing: I'm in a damn. 656 01:14:03.770 --> 01:14:06.449 James Terry: In spectacular fashion, it was very necessary. 657 01:14:06.450 --> 01:14:11.500 CINC Marketing: I'm gonna need a flight to Kelowna to figure this out, Dan. 658 01:14:13.240 --> 01:14:17.610 CINC Marketing: Okay, couple more questions, then we'll be done. Thank you guys for sticking around. 659 01:14:19.100 --> 01:14:26.749 James Terry: I love how much interaction there's been, like, so much, communication and conversation in the chat, so much for us to, you know, content for us to… 660 01:14:26.900 --> 01:14:37.019 James Terry: To dig into and everything, so… and so many good questions asked on the front end as well, coming in, to prepare for where we were going. So, appreciate everybody. 661 01:14:37.550 --> 01:14:42.950 CINC Marketing: There's a couple here that I'm gonna connect, so… 662 01:14:44.340 --> 01:14:53.610 CINC Marketing: Natalia asked, what's the best way to reconnect with older, non-responsive buyer leads? And Eric also said. 663 01:14:53.770 --> 01:15:00.030 CINC Marketing: What are the best filters to use to find potential buyers in a pond of over 700 leads? 664 01:15:00.520 --> 01:15:09.000 CINC Marketing: So those may be related, or maybe not, but the questions were, best way to reconnect with non-responsive buyer leads? 665 01:15:09.160 --> 01:15:14.079 CINC Marketing: And then also the best filters to use, basically, in a large database. 666 01:15:14.480 --> 01:15:17.460 CINC Marketing: of older buyer leads. It's how I take that. 667 01:15:21.280 --> 01:15:23.110 CINC Marketing: Now's when… now's when you talk. 668 01:15:23.110 --> 01:15:23.970 Orlando Pichardo: Oh, just me! 669 01:15:23.970 --> 01:15:25.469 Daniel Lott: Yeah, that's a question for you, Orlando. 670 01:15:29.750 --> 01:15:30.790 James Terry: I got Okanagan, so… 671 01:15:30.790 --> 01:15:32.290 Orlando Pichardo: We're still trying to pronounce it. 672 01:15:32.290 --> 01:15:34.620 CINC Marketing: Jameson's not gonna say anything else. 673 01:15:35.340 --> 01:15:37.869 Orlando Pichardo: For the one, it's like, 674 01:15:38.660 --> 01:15:44.989 Orlando Pichardo: I will search… I will… the filter I will use is, like, is this person have been on the site recently? So, 675 01:15:45.790 --> 01:15:47.800 Orlando Pichardo: Most re… Hold on. 676 01:15:48.380 --> 01:15:48.980 Orlando Pichardo: Wow, can. 677 01:15:48.980 --> 01:15:50.230 CINC Marketing: Let's log in. 678 01:15:50.230 --> 01:16:05.120 Orlando Pichardo: Last logging, most recent, that's the one that I would use. And then what was the other question? I'm sorry, I was trying to… I was still trying to win and pronounce it properly, so I was distracted, and I… complete honestly, and I did not… but that, 679 01:16:05.920 --> 01:16:06.800 Orlando Pichardo: Most recently… 680 01:16:06.800 --> 01:16:10.399 CINC Marketing: I think you guys… all three of you guys won, I think I lost. 681 01:16:11.070 --> 01:16:13.150 CINC Marketing: All three of you guys said the same thing. 682 01:16:13.150 --> 01:16:15.799 Daniel Lott: Everybody's a winner. We're all winners here. 683 01:16:16.370 --> 01:16:18.630 CINC Marketing: The other question was… 684 01:16:18.830 --> 01:16:25.420 CINC Marketing: The other question was, what's the best way to connect with older, non-responsive buyer leads? 685 01:16:29.190 --> 01:16:37.309 Orlando Pichardo: So, I would… I would use, like… I would pick about 50. I do not like doing mass actions, because you… 686 01:16:37.970 --> 01:16:45.049 Orlando Pichardo: I don't want you to, like, spam, but I will pick about 50 leads and, send them a mass text, say, hey. 687 01:16:45.760 --> 01:17:00.090 Orlando Pichardo: one that is silly, but I still like it, is that, did I drop the ball? But I would not use that one anymore. I would use something, hey, I just want to… am I sending you the right type of, is the safe search accurate? And leave it at that. 688 01:17:00.400 --> 01:17:06.710 Orlando Pichardo: Did you say 50 or 15? I would say 5-0, at max. I… You do not want… 689 01:17:06.930 --> 01:17:21.639 Orlando Pichardo: carriers, both on emails and texts, they're cracking down on what they consider to be spam. Back in the day, I would say 100, but I would definitely do less than that. But text is a good way to re-engage with people. 690 01:17:21.640 --> 01:17:29.950 Orlando Pichardo: like, some people use in, like, around Thanksgiving time is, like, fried turkey or baked turkey, so little things like that. 691 01:17:29.960 --> 01:17:44.219 Orlando Pichardo: would, re-engage an old lead, you know, Halloween, do you dress up or not? So those, those things like that, that are a quick yes or no, is a way for you to re-engage with someone. 692 01:17:45.000 --> 01:17:49.269 CINC Marketing: So you're recommending on Halloween, everybody send a what-are-you-wearing text? 693 01:17:49.270 --> 01:17:50.820 Orlando Pichardo: No, no, no, no. 694 01:17:50.820 --> 01:17:53.880 CINC Marketing: That's so funny. 695 01:17:53.880 --> 01:17:55.749 Orlando Pichardo: you were a custom or not, I did not. 696 01:17:58.090 --> 01:18:05.110 CINC Marketing: One of the… one of the ones I always like that I hear people use is, like, I had a showing cancel. 697 01:18:05.330 --> 01:18:09.249 CINC Marketing: So, when you say just do 50, would you say to batch them? 698 01:18:09.420 --> 01:18:10.390 Orlando Pichardo: Max. 699 01:18:10.840 --> 01:18:13.549 CINC Marketing: But is that, like, in a day, or… 700 01:18:14.470 --> 01:18:15.320 Orlando Pichardo: So… 701 01:18:16.000 --> 01:18:29.239 Orlando Pichardo: Carriers are being very protective of their… of their, of their clients. That's why you saw us do that start-stop on… on the very first text that we sent from the site. 702 01:18:29.420 --> 01:18:39.039 Orlando Pichardo: If somebody's engaged with you, you can text as many times. I'm talking about the, like, the question was, the people that are unengaged, I would definitely, like. 703 01:18:39.040 --> 01:18:52.030 Orlando Pichardo: 50, and I will wait a few days and do 50 more, or if you want to segment your, your, you know, your list, it's like, I'm going to use Atlanta, as it's an example. You mentioned Bucket earlier. 704 01:18:52.060 --> 01:19:11.009 Orlando Pichardo: pick 50 leads that are in the bucket neighborhood, and then, pick 50 leads that are in… Indian Hills is a really big subdivision that is very desirable in Atlanta because of the school system is, Walton High School. So I would segment my site according to a neighborhood. 705 01:19:13.550 --> 01:19:18.160 CINC Marketing: Very cool, and if you guys, again, good time to mention the training. 706 01:19:18.260 --> 01:19:23.919 CINC Marketing: I know SyncU goes through stuff like this, Matt Feathers, I think, is all about… 707 01:19:23.930 --> 01:19:30.209 Orlando Pichardo: kind of re-engaging the database. The agent blueprint training that starts, I think, a week from today. 708 01:19:30.680 --> 01:19:36.289 CINC Marketing: Would be another good option. Online conversion day, 709 01:19:36.550 --> 01:19:41.179 CINC Marketing: We also have the, the bi-weekly conversion calls. 710 01:19:41.470 --> 01:19:58.940 CINC Marketing: That's with, I believe, either John Marone or Christine Dunn. So that's every two weeks, a live call where you just bring your objections and kind of work through it on the phone. So there's a lot of good opportunities, for training. Eric asked, would you also limit your total number of 711 01:19:59.210 --> 01:20:00.970 CINC Marketing: of holiday emails. 712 01:20:01.250 --> 01:20:02.840 CINC Marketing: In terms of batching. 713 01:20:03.310 --> 01:20:07.280 Orlando Pichardo: So, I don't know if Jackie is still here or not. I am not a fan… 714 01:20:07.650 --> 01:20:11.620 Orlando Pichardo: Of those emails, because it's… the carriers are seeing… 715 01:20:12.100 --> 01:20:23.139 Orlando Pichardo: thousands of those emails with the exact same content, so I'm not a fan of it. Some people love it. I'm speaking me, not… this is not a sync advice, this is an Orlando advice. 716 01:20:23.300 --> 01:20:34.189 Orlando Pichardo: I do not like sending the same content to a bunch of people, because that will be perceived by a carrier to be spam. I'd rather… 717 01:20:34.540 --> 01:20:43.199 Orlando Pichardo: have a few different ones, and manually segment it like I did earlier, but remember, this is not a sync advice, this is the way I feel about it. 718 01:20:45.850 --> 01:20:51.779 CINC Marketing: Alright, cool, and then last couple of questions. Again, I appreciate so much all you guys staying on with us. 719 01:20:52.320 --> 01:20:56.469 CINC Marketing: If we haven't gotten to your question, please drop it in the chat now. 720 01:20:57.380 --> 01:21:00.000 CINC Marketing: But we did get some questions. 721 01:21:00.390 --> 01:21:14.709 CINC Marketing: I guess just generally around lead follow-up. So one of the questions was advice overall on how to get more ROI out of sync, when is the best time 722 01:21:14.770 --> 01:21:21.730 CINC Marketing: to call a new lead, and just someone else saying, you know, just having trouble getting in touch with people. So… 723 01:21:21.950 --> 01:21:25.810 CINC Marketing: You know, around the calling, around, like, what's the best setup? 724 01:21:26.280 --> 01:21:34.270 CINC Marketing: to reach as many new leads as you possibly can. Does that include AI? Does that… you know, what… how many calls? What does that look like? 725 01:21:34.500 --> 01:21:47.200 Orlando Pichardo: So I'm gonna, like, give generic advice. If you've… the old days of Sync, it was called immediately there, more like… like, we push at the time within the first 5 minutes of our… 726 01:21:47.470 --> 01:21:49.709 Orlando Pichardo: I, I say it more like… 727 01:21:51.850 --> 01:22:08.680 Orlando Pichardo: call within the first day of that person registering. I've changed the way I look at the world a little more, because we have AI that is doing the work for you, but if you're not calling your leads, you're literally leaving money on the table. Most leads will… 728 01:22:08.850 --> 01:22:11.400 Orlando Pichardo: Go with the agent that calls them first. 729 01:22:13.530 --> 01:22:15.159 CINC Marketing: Yeah, so I… and I think… 730 01:22:15.830 --> 01:22:22.989 CINC Marketing: I know there's a lot of stuff about call it this time, call it this time. Thanks, Bennett. Hope to see you next month, man. 731 01:22:25.030 --> 01:22:33.440 CINC Marketing: But I know there's a lot of stuff about call at this time, call it this time. One of the things that I'm always interested in, with conversion day at Sync U 732 01:22:33.810 --> 01:22:39.159 CINC Marketing: is, I think they call on a Thursday afternoon from, like, 1 to 2 p.m. 733 01:22:39.270 --> 01:22:50.410 CINC Marketing: And they still are setting appointments. So, you know, of course there are times that are probably better than not to call, but I think the takeaway from that is call. Just call. 734 01:22:50.930 --> 01:22:52.160 Orlando Pichardo: That's the best way. 735 01:22:52.400 --> 01:22:54.699 Orlando Pichardo: And the Attendos, Joe Marone, he's… 736 01:22:54.800 --> 01:23:03.040 Orlando Pichardo: Like you said earlier, he's great at that, and he has a script that will help you convert better. 737 01:23:04.740 --> 01:23:05.380 CINC Marketing: Yeah. 738 01:23:05.490 --> 01:23:07.830 CINC Marketing: No, he really… it is, 739 01:23:08.610 --> 01:23:13.210 CINC Marketing: I'm telling you, I was super impressed with John, and I'm the same way with Christine. 740 01:23:13.360 --> 01:23:16.540 CINC Marketing: Christine and John are two… and Lance and Matt. 741 01:23:16.740 --> 01:23:19.430 Orlando Pichardo: You know, it's a different vibe. 742 01:23:19.430 --> 01:23:22.890 CINC Marketing: But they're both… there's… there's full of so much expertise, like. 743 01:23:23.360 --> 01:23:27.470 CINC Marketing: I would highly encourage any of the sync trainings, so… 744 01:23:28.210 --> 01:23:31.949 CINC Marketing: Alright, well, we have gone through all of our questions. 745 01:23:32.090 --> 01:23:34.990 CINC Marketing: My computer has remained on. 746 01:23:34.990 --> 01:23:39.180 Orlando Pichardo: And you're… I have, like… I'm surprised. I thought it was gonna go… I'm like, whoop! 747 01:23:39.610 --> 01:23:46.469 CINC Marketing: Yeah, despite Orlando having a… I can't help but notice that Orlando didn't leave for his scheduled workout. 748 01:23:47.250 --> 01:23:47.660 Orlando Pichardo: It's. 749 01:23:48.220 --> 01:23:49.769 Orlando Pichardo: You know, man, not, not, not… 750 01:23:50.700 --> 01:23:53.280 CINC Marketing: Mark Lee wants to know where the pole is. 751 01:23:54.480 --> 01:23:56.270 CINC Marketing: Neither one. 752 01:23:56.270 --> 01:23:57.940 James Terry: was the final tally, I think. 753 01:23:58.360 --> 01:24:06.489 CINC Marketing: Thank you guys so much for joining us. We hope you enjoyed it. We hope you found some value here. Office Hours is the second Wednesday. 754 01:24:07.030 --> 01:24:08.350 CINC Marketing: of every month. 755 01:24:08.460 --> 01:24:17.639 CINC Marketing: So, the more you guys join and submit questions, the less, we babble on about things you may or may not be interested in, so please take part. 756 01:24:17.790 --> 01:24:26.789 CINC Marketing: We will be back next month. The replay of this will be live on YouTube and Facebook, so, as I've said. 757 01:24:27.140 --> 01:24:27.850 CINC Marketing: And perhaps… 758 01:24:27.850 --> 01:24:28.680 Daniel Lott: That's got a show. 759 01:24:28.680 --> 01:24:29.140 CINC Marketing: Right. 760 01:24:29.140 --> 01:24:33.440 Daniel Lott: It's also a… it's a… it's a… now a podcast? Is that what you're saying, Harry? 761 01:24:34.110 --> 01:24:40.040 CINC Marketing: That is not what I'm saying, but I will say that. We are moving it to Spotify as well, so… 762 01:24:40.180 --> 01:24:42.300 CINC Marketing: If you, 763 01:24:42.570 --> 01:24:50.789 CINC Marketing: want to escape our voices, it's becoming harder and harder, you know, as we generally take over the world. 45 people at a time. 764 01:24:50.790 --> 01:24:52.310 Daniel Lott: But… 765 01:24:52.310 --> 01:25:04.759 CINC Marketing: Thank you again so much for joining. Hope this has been valuable to you. Orlando, thank you so much, man. You have, really drove great engagement today, I think, and, you know, had some great answers. 766 01:25:05.030 --> 01:25:20.440 CINC Marketing: As always, we appreciate all the clients, we love you guys. If it weren't for you, we couldn't do this, and yeah. If you love the show, tell your friends, and if you don't, just be quiet about it. 767 01:25:21.140 --> 01:25:22.950 CINC Marketing: Thanks so much. Have a great day. 768 01:25:22.950 --> 01:25:24.120 James Terry: Appreciate you, everybody. 769 01:25:30.700 --> 01:25:32.230 James Terry: 4 million waterfront. 770 01:25:32.550 --> 01:25:33.870 Daniel Lott: What the… 771 01:25:33.870 --> 01:25:36.809 James Terry: Are we still recording? Somebody rec… 772 01:25:37.060 --> 01:25:39.390 Orlando Pichardo: Harry's left. 773 01:25:39.390 --> 01:25:42.720 Daniel Lott: Well, you're the host, Dan. He's probably used to shutting it down for all of us. 774 01:25:42.990 --> 01:25:44.430 Daniel Lott: I'm ending webinar for all. 775 01:25:44.430 --> 01:25:45.290 Orlando Pichardo: Yeah, go ahead and end this.