WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.900 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:04.109 --> 00:00:07.799 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.949 --> 00:00:08.610 Let's go. 00:00:13.503 --> 00:00:15.573 Win number one, something to try. 00:00:16.023 --> 00:00:19.863 Ever wish you had another email address when you're testing out your stuff online, 00:00:20.043 --> 00:00:24.843 like you're testing out online forms on your website, you're checking an email 00:00:24.843 --> 00:00:29.613 automation that you've created in convert kit or MailChimp, or you're trying out 00:00:29.613 --> 00:00:32.493 your funnel workflow for a webinar signup. 00:00:32.943 --> 00:00:34.863 Here is a killer hack. 00:00:35.193 --> 00:00:39.693 Many email hosts like Google or Gmail, let you create unlimited 00:00:39.693 --> 00:00:41.763 variations of your email. 00:00:42.213 --> 00:00:47.763 So if your email address was john@gmail.com, here's how this works. 00:00:48.003 --> 00:00:51.153 You take your email, john@gmail.com. 00:00:51.603 --> 00:00:55.203 You add a plus sign after your name, John. 00:00:55.293 --> 00:00:58.053 And just before the, at symbol at Gmail. 00:00:58.233 --> 00:01:05.013 So that would be something like John plus test01@gmail.com. 00:01:05.403 --> 00:01:08.013 And you can do that as many times as you want. 00:01:08.343 --> 00:01:12.393 John plus test02@gmail.com. 00:01:12.843 --> 00:01:14.613 You can keep switching those up. 00:01:15.003 --> 00:01:16.923 As you try out your form. 00:01:17.283 --> 00:01:23.493 Your automation or your funnel when I'm testing my setup for almost anything, I'll 00:01:23.493 --> 00:01:30.633 use this trick and include an increasing number in my tests like John plus sign up. 00:01:30.663 --> 00:01:32.973 Oh, one sign of bow to sign up. 00:01:33.003 --> 00:01:35.823 oh3@gmail.com. 00:01:36.243 --> 00:01:36.663 That way. 00:01:36.663 --> 00:01:39.003 I always know which one worked. 00:01:39.513 --> 00:01:40.353 Bonus hack. 00:01:40.383 --> 00:01:44.993 This also works when signing up for freebies online like giveaways 00:01:44.993 --> 00:01:47.093 or newsletters or lead magnets. 00:01:47.303 --> 00:01:50.723 I usually sign up as Robbie plus newsletter. 00:01:51.203 --> 00:01:52.823 At Robbie f.com. 00:01:53.063 --> 00:01:58.130 It makes finding all of my newsletter sign-ups easy when I look at my inbox. 00:01:58.430 --> 00:02:02.120 To see if it works with your email, just try sending yourself a test 00:02:02.120 --> 00:02:06.980 to name plus test@yourdomain.com. 00:02:07.430 --> 00:02:11.060 If it works, let me know by replying to Robbie plus. 00:02:11.360 --> 00:02:14.000 It worked@robbief.com. 00:02:14.450 --> 00:02:17.590 Win number two, something a client recently asked. 00:02:17.815 --> 00:02:20.455 I recently turned the tables on my mastermind group. 00:02:20.935 --> 00:02:25.885 I gave them a fictitious friend who was starting a new business 00:02:25.885 --> 00:02:28.435 for custom made fly fishing rods. 00:02:28.915 --> 00:02:32.245 They're fake friend, then ask them a very real question. 00:02:32.485 --> 00:02:35.680 Their friend said, Hey, I'm struggling to compete against 00:02:35.680 --> 00:02:37.390 bigger fly fishing rod brands. 00:02:37.450 --> 00:02:39.100 So how do I grow my business? 00:02:39.550 --> 00:02:43.720 Now, none of us in the mastermind group know anything really about fly fishing, 00:02:43.750 --> 00:02:45.880 but that didn't stop me from asking them. 00:02:46.060 --> 00:02:48.130 So what would you tell your friend? 00:02:48.730 --> 00:02:52.050 We fumbled around for about 10 plus minutes until I brought them back 00:02:52.050 --> 00:02:55.860 to some simple, fundamental training that we've walked through dozens 00:02:55.860 --> 00:02:57.900 of times in the mastermind group. 00:02:58.140 --> 00:03:01.800 Hint it's based around my radical empathy brand framework that i've 00:03:01.800 --> 00:03:03.570 talked about on this podcast. 00:03:04.071 --> 00:03:08.541 This process helps them discover what they do and don't know 00:03:08.571 --> 00:03:10.641 about building a business. 00:03:11.061 --> 00:03:12.921 So, what would you say to your friend? 00:03:13.251 --> 00:03:14.391 I'd love to know. 00:03:14.521 --> 00:03:16.801 Win number three, something to think about. 00:03:17.251 --> 00:03:19.981 I find myself believing this too often. 00:03:20.581 --> 00:03:25.231 Quote, "when something you do is successful, it's tempting to think the 00:03:25.291 --> 00:03:28.201 outcome was the plan from the beginning. 00:03:28.591 --> 00:03:29.101 End quote. 00:03:29.551 --> 00:03:33.991 The more accurate truth is plans are very, very messy. 00:03:34.351 --> 00:03:38.521 The outcome is often unpredictable or sometimes even unexpected. 00:03:38.761 --> 00:03:44.041 But boy is attempting to step off the podium, hit the press conference and 00:03:44.041 --> 00:03:49.171 craft a narrative and hindsight where we say, well, this was my plan all along. 00:03:49.741 --> 00:03:51.211 The lesson for me is twofold. 00:03:51.321 --> 00:03:56.031 Number one, avoid a tidy narrative that makes it come across like 00:03:56.061 --> 00:03:57.831 this was my plan all along. 00:03:57.891 --> 00:04:00.291 i knew this would help me win first place. 00:04:00.574 --> 00:04:05.284 And number two, make success trying things in the first place. 00:04:05.344 --> 00:04:06.094 Not winning. 00:04:06.694 --> 00:04:11.194 What's the one thing you need to try next week even if success is unclear 00:04:11.644 --> 00:04:13.694 Win number four, something personal. 00:04:14.144 --> 00:04:18.134 I spend most Friday and Saturday mornings with a good friend who 00:04:18.134 --> 00:04:19.964 happens to be an amazing therapist. 00:04:19.994 --> 00:04:24.974 And on Fridays we often have coffee for about an hour on Saturday. 00:04:24.974 --> 00:04:27.704 We'll go take a walk several miles together. 00:04:28.034 --> 00:04:29.024 At a local park. 00:04:29.624 --> 00:04:33.704 Now it's after he runs an insane distance at an insane pace. 00:04:33.824 --> 00:04:36.854 I just joined him for the walk after he's done the hard part. 00:04:37.304 --> 00:04:42.434 It's not any sort of formal therapy, but it's very therapeutic for both of us. 00:04:42.944 --> 00:04:46.694 We don't share the same business space and he's not a personal brand 00:04:46.874 --> 00:04:48.734 and I'm not a professional therapist. 00:04:49.154 --> 00:04:53.714 And that's part of what makes the relationship and the dynamic therapeutic. 00:04:53.774 --> 00:04:54.944 It's the differences. 00:04:55.304 --> 00:04:58.274 It's the different perspective and it's the friendship. 00:05:00.770 --> 00:05:04.010 Thanks for joining me on this episode of the brand ed bullet. 00:05:04.160 --> 00:05:05.000 Good news. 00:05:05.030 --> 00:05:08.780 You don't have to scroll through the show notes to find links to any of the apps 00:05:08.780 --> 00:05:11.690 or other wins mentioned in this episode. 00:05:11.870 --> 00:05:14.780 Instead, just hop on my email list and you can get these 00:05:14.780 --> 00:05:17.300 four wins right in your inbox. 00:05:17.570 --> 00:05:21.540 Just go to robbyf.com/friday. 00:05:22.130 --> 00:05:25.310 I'd also love your help getting this into the hands of more people. 00:05:25.460 --> 00:05:29.690 So go and leave a review on apple podcast and then share this episode 00:05:29.690 --> 00:05:31.010 with somebody that you love. 00:05:31.520 --> 00:05:35.330 Feel free to dm me on instagram and share which when was your 00:05:35.330 --> 00:05:36.950 favorite from this episode. 00:05:37.280 --> 00:05:40.610 Have a great weekend and go and build a life giving- brand.