In this episode, Disha Kameldeep, a Senior Data Analyst at Allianz, shares her journey and insights into the importance of customer journey data in understanding consumer behavior. She discusses how Allianz integrates data analysis to provide value to customers, particularly in the insurance sector. Disha emphasizes the role of AI in analyzing customer feedback while highlighting the necessity of human insight. The conversation also covers the evolution of customer expectations, the significance of loyalty programs, and the challenges of communicating insights effectively within a business context. Disha concludes with thoughts on the future of insights and the importance of actionable outcomes.
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– Alex and the All About The Insight podcast team
Connect with Alex Culshaw on LinkedIn:https://www.linkedin.com/in/alex-culshaw/
Visit the Allto Consulting website here:https://www.allto.co.uk/
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All About The Insight, hosted by Alex Culshaw of Spark FM and Audience Collective, explores the power of consumer insights and their role in shaping marketing strategy, brand success, and business growth. Featuring conversations with industry leaders, researchers, and strategists, each episode unpacks the latest thinking in media, customer behavior, and data interpretation. Whether you're a marketer, brand leader, or curious strategist, this podcast equips you with the tools to connect with audiences more meaningfully, make smarter decisions, and drive real impact through insight.