2X eCommerce Podcast

For media buying specific to eCommerce, check out 2xmedia.co. 4 Ways of Scaling a Campaign   Campaign doing well - what do you do to SCALE up?   OPTION 1: Increase Budget Gradually Increase daily budget by 20% every 3 days The algorithm needs 2-3 days to adjust. The first day of SCALE, ROI may be negative. Change the budget within the first 3 hours after midnight of the ad account time zone   OPTION 2: Duplicate Winning Adset - Vertical Scaling Leave existing working adsets Duplicate the adsets and adjust the budget between 50-300% DO NOT touch a working ad set    OPTION 3: Horizontal Scaling Strategy 5-10 duplicates of the same adset and carry out 20% increments every 3 days     OPTION 4: Product Scaling Adding more products and testing these new products on Facebook   OPTION 5: Export you winning ads from an existing Ad account  Export you winning ads from an existing Ad account to a new ad account. Ad accounts have a different performance.     --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.  and Klaviyo  Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.    

Show Notes

For media buying specific to eCommerce, check out 2xmedia.co.

4 Ways of Scaling a Campaign   Campaign doing well - what do you do to SCALE up?   OPTION 1: Increase Budget Gradually Increase daily budget by 20% every 3 days The algorithm needs 2-3 days to adjust. The first day of SCALE, ROI may be negative. Change the budget within the first 3 hours after midnight of the ad account time zone   OPTION 2: Duplicate Winning Adset - Vertical Scaling Leave existing working adsets Duplicate the adsets and adjust the budget between 50-300% DO NOT touch a working ad set    OPTION 3: Horizontal Scaling Strategy 5-10 duplicates of the same adset and carry out 20% increments every 3 days     OPTION 4: Product Scaling Adding more products and testing these new products on Facebook   OPTION 5: Export you winning ads from an existing Ad account  Export you winning ads from an existing Ad account to a new ad account. Ad accounts have a different performance.

 

 

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. 

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

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Creators and Guests

Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce