In celebration of Latin Heritage Month, join Sonia as she sits down with emerging Latina beauty creator Hilda Franco in this inspiring episode of lipservice world. Discover how Hilda went from casual Instagram stories to landing a coveted Sephora partnership, all while embracing her Salvadorian roots. Sonia applauds her as a fellow latina and someone who doesn't speak Spanish and two chat about all the amazing opportunities content creation can provide.
Highlights include:
- Hilda's unexpected journey into content creation and finding her niche
- The power of authenticity and embracing cultural identity in the beauty space
- Behind-the-scenes details of Hilda's recent Sephora collaboration
- Navigating brand relationships as a micro-influencer
- Balancing a 9-to-5 job with a blossoming content creation career
- The importance of community and supporting fellow Latina creators
Whether you're an aspiring influencer, beauty enthusiast, or simply curious about the world of content creation, this episode offers a candid look at the challenges and triumphs of building a career in social media. Tune in for laughs, insights, and a dose of Latina empowerment that proves success isn't always about follower count.
—
If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:
Ready to upgrade your presence on social?
Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.
What is lipservice with Sonia Elyss?
Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy.
In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep.