Each of Kimberly-Clark’s brands has a brilliant purpose that guides everything they do. From focusing on environmental impact to supporting and enabling women to break down barriers to opportunity, Kimberly-Clark equips its brands to provide Better Care for a Better World.
One way is through Kotex’s She Can Initiative. While the brand focuses on raising awareness around Menstrual Hygiene Day each year, it also champions women’s progress year-round by fighting period stigmas and the barriers they cause. Projects have included producing a film depicting how period stigma nearly stopped the first woman soccer referee, creating a “She Can Anthem,” and changing the color of the fluid used in product marketing.
We invited Alison Lewis, Chief Growth Officer, to discuss how Kimberly-Clark operates with its purpose-led, performance-driven approach and how it ultimately influences culture through its purpose.
Listen for insights on:
- Inspiring innovation with purpose
- Activating brand purpose to challenge stigmas
- Opening social impact work to other collaborators
- Creating and maintaining a purpose-led, performance-driven culture
Resources + Links:
- (00:00) - Welcome to Purpose 360
- (00:13) - Kimberly-Clark
- (01:26) - Meet Alison Lewis, Chief Growth Officer
- (02:46) - The Importance of Purpose
- (05:41) - Doing Better, Reinventing, Reimagining
- (07:49) - Social Impact Strategies
- (10:46) - Innovation From Purpose
- (12:21) - Menstrual Hygiene Day
- (14:11) - Kotex She Can Initiative
- (16:46) - Changing Fluid
- (17:45) - From the Core
- (19:34) - Culture Compass
- (21:34) - Linking Company Purpose to Personal Purpose
- (23:47) - Toilets Change Lives
- (25:00) - Measurements
- (25:40) - Bringing Others In
- (27:13) - Pearls of Wisdom
- (29:54) - ESG
- (31:39) - Last Word
- (34:45) - Wrap Up