Purpose 360

Each of Kimberly-Clark’s brands has a brilliant purpose that guides everything they do. From focusing on environmental impact to supporting and enabling women to break down barriers to opportunity, Kimberly-Clark equips its brands to provide Better Care for a Better World.

One way is through Kotex’s She Can Initiative. While the brand focuses on raising awareness around Menstrual Hygiene Day each year, it also champions women’s progress year-round by fighting period stigmas and the barriers they cause. Projects have included producing a film depicting how period stigma nearly stopped the first woman soccer referee, creating a “She Can Anthem,” and changing the color of the fluid used in product marketing.

We invited Alison Lewis, Chief Growth Officer, to discuss how Kimberly-Clark operates with its purpose-led, performance-driven approach and how it ultimately influences culture through its purpose.

Listen for insights on:
  • Inspiring innovation with purpose
  • Activating brand purpose to challenge stigmas
  • Opening social impact work to other collaborators
  • Creating and maintaining a purpose-led, performance-driven culture

Resources + Links:
  • (00:00) - Welcome to Purpose 360
  • (00:13) - Kimberly-Clark
  • (01:26) - Meet Alison Lewis, Chief Growth Officer
  • (02:46) - The Importance of Purpose
  • (05:41) - Doing Better, Reinventing, Reimagining
  • (07:49) - Social Impact Strategies
  • (10:46) - Innovation From Purpose
  • (12:21) - Menstrual Hygiene Day
  • (14:11) - Kotex She Can Initiative
  • (16:46) - Changing Fluid
  • (17:45) - From the Core
  • (19:34) - Culture Compass
  • (21:34) - Linking Company Purpose to Personal Purpose
  • (23:47) - Toilets Change Lives
  • (25:00) - Measurements
  • (25:40) - Bringing Others In
  • (27:13) - Pearls of Wisdom
  • (29:54) - ESG
  • (31:39) - Last Word
  • (34:45) - Wrap Up

What is Purpose 360?

Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.