here’s a shift afoot at Twitter. The long-time microblogging platform has recently made a series of moves to position itself beyond just tweets, including acquiring the newsletter company Revue and introducing tools to help creators make money on the platform.
When Twitter acquired Revue, the company declared that it was making a “better home for writers,” apparently doubling down on its mission to help people create and share content with a plugged-in audience. But are we ready for longform Twitter?
Nick Sallon, Twitter’s Head of Longform Content, thinks so. We recently talked to him about all these changes at the company. We also discussed:
Revue’s editorial philosophy
Twitter’s value proposition to writers
The archetype of a Twitter-native creator
Twitter’s longform content strategy going forward
We hope you enjoy this conversation with Nick as much as we did!
Music composed by Keizo Fish
What is Means of Creation?
Work is changing. The old structures that dominated the 20th century are gradually being replaced by platforms and cultures that have grown up on the internet that aim to help people do what they love for a living. Li and Nathan unpack this new passion economy in a weekly conversation with guests at the forefront of this change.