Attributed - A podcast by Dreamdata

Join our chat with Amanda Natividad, VP of Marketing at SparkToro, for a deep dive on achieving quality over quantity with your content marketing.

Volume no longer guarantees results. Content 201 will be your guide to creating high-value assets that genuinely move the needle and, critically, how to prove their worth.

We will cover:
- Moving past the content treadmill and understanding how asset scarcity drives value in B2B.
- Implementing a framework where every asset has a clear client, a defined job, and a measurable metric.
- Measuring Success using a balanced set of leading and lagging indicators
- Applying the "quality" framework to your channels, from long-form blog posts to strategic social media engagement.
- Case Study: We'll use the success of companies like Dreamdata to illustrate how employee-driven content can directly lead to increased demos and revenue.

Learn how to treat content as a genuine asset that attracts high-intent prospects and drives your company's growth.


Follow Amanda Natividad on LinkedIn: https://www.linkedin.com/in/amandanat/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
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🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 





Creators and Guests

Host
Andrea Coloma
Senior PMM @ Dreamdata
Guest
Amanda Natividad
VP Marketing at SparkToro | Originator of "Zero-Click Content"

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.