The State of Retention Marketing | E20: Data-Driven Storytelling & Customer Centricity: The Perfora Story

In this conversation, we unravel the secrets behind finding that one golden idea from a million possibilities, pioneering an entirely new category, and winning over customers. Brace yourself for a mind-blowing revelation as Jatan Bawa, the mastermind behind Perfora, spills the beans and shares his surefire strategies for acquiring customers and cultivating a loyalist tribe.

• (01:44) - Jatan Bajwa's Entrepreneurial Journey
• (04:14) - The Genesis of Perfora: Identifying a New Category
• (08:19) - Blueprints of Innovation: Charting the Course for a Contemporary Brand
• (13:22) - Harmony in Action: Unraveling the Well Orchestrated Playbook
• (17:57) - The Cost of Innovation: Is Creating a New Category Expensive?
• (21:50) - The Art of Retention at Work
• (24:09) - Optimizing RoAS: The Power of Storytelling
• (28:18) - Strategic Patience: Balancing Long-Term Vision with Tactical Precision
• (31:55) - Measuring ROI in Unconventional Strategies
• (33:54) - Cross-sell. Upsell. Repeat.
• (42:44) - The Power Trio: Leveraging Segmentation, Right Channels, and Content
• (45:54) - The Voice of Customers: NPS as the Defining Indicator
• (51:37) - From Stay to Soar: Building a Brand Upwards with Retention

What is The State of Retention Marketing ?

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.