Selling season is not the time to be building your backend — it’s the time to leverage it.
In this episode, you’ll learn:
- Why your email list is the backbone of selling season (and why social media can’t replace it)
- What makes an administrator-facing opt-in actually work
- Why a named, visual framework increases credibility and confidence with decision-makers
- What a high-converting landing page needs to include (and what it should not)
- How your LinkedIn profile functions as a verification tool, not a content grind
- When and why a simple website and blog still matter
- Why running a beta group now makes selling season easier later
Business Asset Checklist:
Jenn walks through these non-negotiable assets:
- An Email Platform
- A real email service provider (not Gmail)
- A working opt-in form
- A simple nurture sequence to stay top of mind
2. An Administrator-Focused Opt-In PDF
- Short, skimmable, and practical
- Designed for decision-makers, not teachers
- Positioned as a quick win or quick insight
3. A Clear, Named Framework
- 3–5 steps or pillars
- Consistent language
- A simple visual representation
- Easy to explain in under 30 seconds
4. A Landing Page That Does One Job Well
- Clearly names the problem administrators care about
- Connects pain points to student outcomes
- Shows your framework and results
- Leads to one clear call to action: book a call
5. A Strategic LinkedIn Profile
- Optimized for verification, not virality
- Speaks to administrators, not recruiters
- Includes long-form articles that reinforce credibility and expertise
6. Optional but Powerful: A Simple Website + Blog
- Builds credibility and trust
- Houses your opt-in and messaging
- Positions you as a thought leader with minimal content
7. A Beta Group (If You Don’t Have Data Yet)
- Collect testimonials, stories, and outcomes
- Gather proof that your framework works
- Make selling season about sharing results, not making claims