The Mostly Legal Podcast

In this episode of Mostly Legal, Amanda and Rob sit down with John Byrne, President of the Legal Marketing Association and CMO of the mid-sized law firm Gould and Ratner, to talk all things legal marketing, from the basics of building a brand to avoiding “random acts of marketing.”
John brings his trademark humor and deep industry insight to a wide-ranging conversation that covers:
  • What small and mid-sized firms get wrong (and right) about marketing
  • How current clients drive 80% of new business and how to engage them better
  • The difference between CRMs and ERMs (and why even your Outlook inbox holds untapped marketing value)
  • How business development is evolving for younger attorneys
  • And… a classic RFP horror story
Whether you're a legal admin, firm leader, or aspiring marketer, this is a must-listen conversation packed with practical tips, strategic guidance, and a few laughs.

Creators and Guests

Host
Amanda Koplos
Mostly Legal host
Host
Rob Joyner
Mostly Legal host
Producer
Katie Langer

What is The Mostly Legal Podcast?

A lot goes on behind the scenes of law firms and we’re here to finally uncover it all. With interviews from some of the greatest minds in the business of law, we’re about to laugh, yell, and cry our way through some stories that we bet you never thought you’d hear.