Allison C. Matheson is a customer loyalty marketing leader at Tripadvisor, with deep lifecycle and loyalty experience across major consumer brands including Starbucks Rewards, Tim Hortons, and Zulily.
In this episode, Allison explains why post-click growth breaks when cross-functional alignment breaks, why loyalty programs donโt automatically create loyalty, and how to use AI to speed up decisions without losing the human brand voice.
You will hear:
- The 3 repeatable post-click failure modes across most industries
- What "earned loyalty" looks like before you ever launch a loyalty program
- How to use AI for decisioning without turning retention into "machine messaging"
Learn practical ways to reduce leakage after the click and build retention you can sustain.
=== Connect with Allison:
- LinkedIn: https://www.linkedin.com/in/allisonmatheson/
- Website: https://www.tripadvisor.com/
=== About the Everything Clicks podcast:
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
๐ฃ Subscribe now for more insights on creating digital experiences that convert.
๐ฑ Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/
๐ Smart Panda Labs: www.smartpandalabs.com