In today’s episode, we’re bringing you some highlights from the live conversations recorded at
The Amsterdam Coffee Festival earlier this year – exploring the innovation and consumer trends shaping the European coffee market and beyond.
First up we unpack how Gen Z and younger consumers are reshaping expectations and driving demand for wellness, authenticity and in-store experience. With Ilya Aksamentov,
The Miners, Bryan Serwatka,
Minor Figures, and Kendra Kroon & Amijé van der Laan,
SHOT Lifestyle & Coffee.
Next, we take a look at the latest beverage innovations redefining cafe experience and explore how non-coffee drinks like matcha, chai and functional ingredients are becoming major growth drivers. With Isabella Miglinci,
AIYA Europe, Lucia Parlanti,
Tea Stories, Tristan Meulenbelt,
Oatly, and Salma Tabiat,
Nomadschai.
We'll also be exploring bakery trends to find out how cafes are evolving into all day hospitality concepts and why quality food is becoming as important as great coffee. With Nils Klinkspoor of Corri Bakery, Marion Waterkeyn,
Gerard Bakery, and Mitchel Charles,
Farine.
To close the episode, we take a look at the role of community in modern coffee brands, and why loyalty is driven by belonging, not just product quality. With Veronique Lagarde,
DAK Coffee Roasters, Murray Robertson,
Amsterdam Coffee Run, and coffee influencer, Sam Lasaroms,
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What is 5THWAVE - The Business of Coffee and Hospitality?
A forward-thinking interview series examining the business of progressive coffee culture.
The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.
Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.
The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.
Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI
Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast