The Conversion Collective

Maggie Popovich is back… and this time we’re busting some common myths about ad campaigns. Why believe the same tired old stories when there are hard facts in the data?

What is The Conversion Collective?

Breaking down digital advertising into pod-sized pieces. Easy chat and hard facts. A lighthearted look at the world of performance marketing. Edo Povel is joined by different friends of The Conversion Collective each episode to discuss important topics, such as payday sales peaks, incrementality, and strategies for various marketing channels—but they also end up discussing equally important topics… like great Indonesian food and the best way to clean an apartment! It starts out as digital advertising talk, but you never know where it will go.