Coalatree's Lessons From 8 Crowdfunding Campaigns and $2M+ Raised (With J.M. Fabrizi)

We've all heard about amazing success stories on crowdfunding sites like Kickstarter, but we had no idea what went into launching a successful campaign. So we brought on J.M. Fabrizi, Director of Brand at Coalatree, an eco-minded apparel brand. They've launched 8 Kickstarter campaigns and raised more than $2M on the platform. Find out how they made it happen.

Show Notes

J.M. Fabrizi has been part of a lot of Kickstarter campaigns at Coalatree. And they've all been overfunded (woah). So we wanted to get a behind-the-scenes peek at what they do to make it happen. He shares:

• Why Coalatree made the switch from retail to DTC.
• Why Kickstarter is 🔥 for introducing new products.
• The keys to building a successful campaign.
• How to keep backers engaged after they support your campaign.

Show Notes & Links

• [1:44] The transition from 200 retail locations in 8 countries to DTC
• [5:24] What are the benefits of using Kickstarter?
• [7:30] Behind the scenes of a successful crowdfunding campaign
• [9:19] Why you should build a brand first
• [14:25] What the team looks like
• [18:37] Advice for your first crowdfunding campaign
• [23:12] How to keep the momentum going over the next several months
• The Ecommerce Marketing Show Home
• Coalatree
• Coalatree’s Latest Kickstarter Campaign, a shirt made of coffee grounds ☕️
• 7 Keys to a Successful Crowdfunding Campaign
• Dave Gerhardt on Twitter

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.