On Marketing

// WATCH //
▶️ Watch this episode on YouTube

// EPISODE DESCRIPTION //
"I'm a no BS marketer."

Hiba wasn't lying. She cuts through with honesty and critical thinking.

That's likely why we talked for almost 60 minutes. I loved her thoughts on marketing, content, and startups.

She is brilliant. Please follow her as she trails a new path at Copy.ai as Head of Content. Tune in and learn.

In our conversation, Hiba covers:
- Why you need to focus on content (marketing = content)
- How she used a template library to drive business results
– The importance of interacting with your customer

This episode is for anyone who wants to:
(1) Learn strategies from an A1 content marketer
(2) Understand marketing's impact on the business
(3) Navigate a (marketing) managerial role

// GUEST LINKS //
– Hiba's Twitter
– Hiba's LinkedIn

// CONNECT //
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💻 Learn more about who I am and what I do

// Disclaimer // 
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is On Marketing?

What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.

Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?

This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.

Join me on this journey to learn.