Content, Briefly

Content, Briefly Trailer Bonus Episode 45 Season 1

MEDDICC: Jessica Walker on media > marketing

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In this episode of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approach, content performance, and more.

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Timestamps:

00:00 Intro
02:21 Who is Jessica Walker?
03:03 Jessica’s background.
03:51 What is MEDDICC? 
04:40 How does MEDDICC help customers?
05:33 MEDDICC’s ICP.
06:39 Different implementation plans based on customers.
08:09 What does media mean at MEDDICC?
10:57 SMEs' expertise in content implementation. 
11:44 Enabling people using a media approach. 
15:30 Channel and product perspectives. 
19:08 How to build a media arm without a massive budget?
21:42 Does remote work affect video production? 
23:17 Competitor analysis.
27:10 B2C side of MEDDICC. 
27:43 Content performance measurement and attribution.
30:53  Important personality traits and skills.
33:29 Learn more about Jessica and MEDDICC and get in touch.
34:09 Outro

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Useful Links:

MEDDICC Website: https://meddicc.com/
Jessica on LinkedIn: https://www.linkedin.com/in/jessicajadewalker/

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Creators & Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.