🎙️ Welcome to The LAB: Dan Rochon – Building Predictable Real Estate Funnels with “Teach to Sell” 🔥📈
In this episode of The LAB, we sit down with Dan Rochon, coach, author, and founder of Teach to Sell, who went from broke waiter to top producer, brokerage owner, and bestselling author. Dan reveals his system for creating lead funnels that actually convert — built on influence, empathy, and education rather than pressure.
He breaks down the avatar method, teaches how to identify client pain and desire, and shows how to use community Facebook groups, simple “bait,” and value-first content to generate business that lasts.
💥 What You’ll Learn in This Episode
✅ The “Teach to Sell” mindset — why sales is about influence, not pressure
✅ How to define your avatar (ideal client) and find where they hang out
✅ The psychology of pain and desire in your marketing message
✅ What bait actually attracts buyers vs. sellers (and what doesn’t)
✅ How to build loyal clients through Facebook community groups
✅ Why “I found a home for you” gets replies — and “Do you need help?” doesn’t
✅ How Dan scaled from zero to brokerage owner using education-based marketing
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🎯 If you’ve ever wanted a step-by-step blueprint for lead funnels, ethical influence, and content that converts, this is it.
📅 New The Lab episodes every week! Real conversations with eXp’s top performers on pricing, systems, and seller psychology that help you list more homes and close them faster.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @eXpUniversity
YouTube: The LAB Podcast
#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote #ListingPresentation #RealEstateScripts #SellFast #RealEstateTips #ListingAgentTips #RealEstateCoaching #PriceYourHome #RealEstateAgent #SellerMotivation
Website: www.TheLABPodcast.com
What is The LAB with Bryon Ellington?
Welcome to The LAB, powered by eXp University, where Chief Learning Officer, Bryon Ellington, brings you top eXp Realty agents and leaders, to share their expertise, insights, and strategies to help you thrive in the real estate industry. Whether you're a seasoned professional, a team leader, or just starting out, this podcast is your weekly source of inspiration and knowledge.
New Episodes Every Week! Stay ahead of the game with fresh content delivered to you every week. Each episode is packed with valuable insights that can help you elevate your career and expand your business.