Going National - Serucell

Join us for an insightful episode as we trace the remarkable journey of Serucell, a luxury skincare product that started and continues to be manufactured in Huntington and was destined for a national stage from the outset. From its grassroots origins to its rapid rise on the national scene, we delve into the strategic decisions, hurdles, and successes that molded Serucell's transformation into a sensation that resonated across the country. Through candid conversations with the founders, we uncover how this product was inherently primed for a nationwide presence, navigating the intricacies of scaling production, refining its brand identity, and captivating a broader audience. Explore the pivotal lessons, strategies at play, and behind-the-scenes anecdotes that unveil the captivating story of Serucell's evolution from local roots to triumphant national achievement.

Creators & Guests

RK

Host

Reeves Kirtner

Reeves Kirtner is a proud native of Huntington, West Virginia, where he continues to call home. He serves as the vice president and co-owner of Kindred Communications, a dynamic multimedia company boasting six radio stations, nine signals, and a diverse range of services including digital marketing, event coordination, and print publishing. Reeves enjoys reading both fiction and non-fiction, as well as a deep love for music. He's often found enjoying live shows, especially those involving Oasis, the Grateful Dead and Blink 182. Beyond his professional endeavors, Reeves is blessed to share his journey with his wife, Bethany, and three incredible children. A 2004 graduate of Marshall University, Huntington has shaped Reeves in more ways than he can count. He takes great pride in contributing to his community through his work at Kindred Communications and in his personal life. Reeves volunteers on the boards of the Cabell County Schools Foundation, the Marshall University Alumni Association, the Marshall Quarterback Club, and the West Virginia Broadcasters Association. Guided by the values of family, a deep-seated love for music, and a commitment to forging meaningful connections, Reeves approaches each day with purpose and dedication.

What is In Your Business?

In Your Business is a conversational podcast that explores the vibrant world of Huntington-area businesses. Join us as we sit down with passionate entrepreneurs, uncovering their inspiring journeys, innovative strategies, and the challenges they've conquered to make their mark. From marketing mastery to work-life balance, we explore the real stories behind area businesses, offering invaluable insights and advice for both budding and seasoned entrepreneurs. Tune in for a dose of entrepreneurial inspiration and practical wisdom, right from the heart of successful ventures. This podcast is proudly produced in partnership with Kindred Communications and the Huntington Regional Chamber of Commerce.