Remember when shopping, marketing, and brand building were all going digital? Leigh Sevin and Jinesh Shah noticed how little the retail industry had changed its approach to sales. While the rise of online shopping pushed many brands into the next frontier of marketing and customer service, retail salespeople were still confined to the in-store experience. Associates' limited access to resources and their inability to earn credit for online sales highlighted a huge gap in the retail sales model.
We interview Leigh Sevin, the co-founder of Endear. She gives us insight into this ever-changing market and how Endear is working to bridge the retail gap.
Endear is the first and only clienteling app certified for Shopify Plus merchants. Its CRM and messaging platform is made especially for retail sales teams and tracks how messages convert into sales, both in-store and online. Endear empowers retail teams to engage customers over remote channels like email and text while the app takes care of measuring how outreach is performing, including data points like average order value, location of last purchase, and time to convert.
https://endearhq.com
If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.
Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.
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