Transform your sales process by learning how to anticipate and address client objections before they become roadblocks. Discover how turning objections into opportunities can help you create perfectly tailored packages while maintaining your value and profitability. This episode provides actionable strategies for having confident pricing conversations with potential clients.
Key Topics Covered:
- Why traditional package defending doesn't work and what to do instead
- How to proactively address common objections before they arise
- The power of asking clients what their perfect package looks like
- Techniques for turning objections into opportunities for connection
- Strategic questions that help uncover clients' true needs and concerns
- How to maintain your pricing integrity while being flexible with package features
Resources Mentioned:
- Memoir Mastery: A Film Business Course
- Objection Handling Questions (below)
- Instagram: @memoirmastery for daily business tips
Connect With Us:
Discovering Priorities
- "What parts of your wedding day are you most excited about capturing?"
- "When you imagine looking back at your wedding [photos/video], what moments matter most?"
- "What aspects of wedding [service] have you seen that you absolutely love?"
Closing the Conversation
- "Looking at these packages, is there anything you feel is missing that would make one perfect for your day?"
- "What aspects of wedding [photography/videography/planning] are most important to you?"
- "If we could design your ideal package, what would be the must-have elements?"
Budget Discussion - If Needed
- "If we could create your ideal package within your budget, what would be the non-negotiable elements?"
- "Which aspects of the service would you be willing to adjust to meet your target investment?"
- "What would you want to prioritize if we're working within your budget?"
Loved this and want more? Then dive right into my course to start transforming the way you sell!
Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.
#WeddingBusiness #CreativeEntrepreneur #BusinessStrategy #SalesStrategy #WeddingPro #ClientCommunication #PricingStrategy
What is Outsmart the Hustle?
Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts and successful entrepreneurs who know how to create a sustainable business. I've been running my creative video production business since 2019, where I primarily work in the wedding and event space. And since 2021, my business has continued to hit six figures in revenue. Now imagine that for yourself. What would it help you achieve in life if that meant your passion could turn into a consistent paycheck? Tune in each Tuesday for fresh insights, tools, and ideas to help you streamline, scale, and find freedom in your workâso you can build the business and life you truly want to live.