The Luxury Item with Scott Kerr

Scott Kerr is joined by Guido Conti Caponi, chief operating officer at Loretta Caponi, the legendary family-owned Florentine luxury label founded by his grandmother more than 50 years ago and renowned for its hand-embroidered sleepwear, linens, and ready-to-wear. Guido talks about the brand's remarkable history and how Loretta turned her love for the craft of embroidery as a young girl into a successful global business with a client list that includes top Hollywood celebs and European royals. Guido also discusses how he and his mother Lucia, who oversees design, are taking the brand into the future, riding the 'quiet luxury' movement, the company's growth and distribution strategies, and bringing younger audiences into the brand. Plus: The challenge of finding skilled artisans to help keep up with product demand

Featuring: Guido Conti Caponi, COO at Loretta Caponi (lorettacaponi.it)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected: 
Email: scott@silvertoneconsulting.com

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What is The Luxury Item with Scott Kerr?

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.