What Would A Tennis Awareness Campaign Look Like?

How come the dairy industry, big pharma, and over-the-counter medicine, can successfully sell us "health and happiness" but tennis, a healthy sport seems to struggle selling health and happiness and to retain existing players and find new ones?

Instead of focusing on preventing players from leaving, we think tennis should focus on bringing others back. In this episode, we kick around the idea of "bringing back" the 30+ year old players instead of stopping the 15+ year olds from leaving.

Show Notes

It's no secret the dropout rate for youth tennis players over the age of 15 is over 60%.  And while a lot of people are trying to figure out how to keep people from leaving, we're not.  It's ok for people to leave tennis.  They've spent their time, taken lessons, and maybe even played a few tournaments.  Let them move and in turn let's trust that some of them will want to come back!

If we make peace with this perspective and prune the ranks of the tennis tree, we allow for new growth in the form of bringing back old friends and enlarging the tennis family!

Join us on our journey to figure out how to bring players back - one door closes and another one opens up:)
www.tennisrockers.com

What is Tennis Rockers?

Are you ready to re-imagine and reconstruct the way you realize not just the game of tennis but all the other ways you compete in life? Tennis Rockers pull together beliefs, concepts, ideas, people, and values from a cross-section of multi-disciplinary fields for the purpose of doing things a little different. Tennis Rockers don't just want to change the game, they want to help people think about changing how they see and live their lives.

Coach Claude and coach Sully cordially invite you to put the pedal to the metal and join an unconventional conversation on tennis and life. Nothing good comes from standing still.