Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders

There's a reason it's called healthcare – care and carefulness are at the core, and if you want to be successful in the field, you've got to understand the significance of compliance, exceptional service, and continuous expansion. Today's guest has mastered that formula. 

We're sitting down with Thomas Sandgaard who is Chairman, President, and CEO of Zynex, which trades on the NASDAQ under the symbol ZYXI. Thomas founded the company in 1996, but before that, he held management positions with companies such as ITT, Siemens, GN Danavox DataCo, and Phillips. 

Thomas is also the Founder and CEO of Sandgaard Capital, a private equity investment firm and family office. Additionally, he's the Founder and President of the Sandgaard Foundation, which seeks to address the tragic opioid and fentanyl crisis here in the States by helping to fund initiatives that save lives from overdoses, help people escape the cycle of relapse, and support victims and their families. 

Thomas has a degree in electronic engineering from Denmark's Syddansk University, Engineering, and an MBA from Copenhagen Business School. 

Highlights:
  • Zynex's background and business model (3:57)
  • How Thomas got into the medical device industry (5:39)
  • The pain management market (7:04)
  • Zynex's target audiences (8:17)
  • Competition in the field (9:14)
  • Zynex's line of products (10:37
  • Thomas explains Zynex's total addressable market (11:21)
  • Patient monitoring part of the business (12:56)
  • How Zynex builds and maintains their sales force (14:45)
  • Thomas' philosophy on customer service (17:22)
  • How Zynex is diversifying its product range (18:10)
  • Thomas describes how he prioritizes investments and balances growth and profitability (19:16)
  • Zynex's first quarter growth reports (20:38)
  • Zynex's new M-Wave NMES device (21:48)
  • Thomas' take on the barriers to entry in the medical device industry (23:13)
  • Thomas' work as a musician (24:38)
  • The Sandgaard Capital Foundation and its mission (25:55)
Links:
Thomas Sandgaard on LinkedIn
Zynex Medical on LinkedIn
Zynex Medical Website
ICR LinkedIn
ICR Twitter
ICR Website

Feedback:
If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, marion@lowerstreet.co.

What is Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders?

In the increasingly crowded and competitive corporate and financial ecosystem, it’s harder than ever for companies to break through the clutter and be heard. The media, investors, agenda-driven influencers, even customers and competitors, are defining your business story on their terms. Therefore, it is imperative that companies take control and proactively drive the conversation with stakeholders in an effort to build & maintain equity value.

In Welcome to the Arena from ICR, Co-Founder & CEO of ICR, Tom Ryan, interviews key business and financial players who influence the fate of public or aspiring public companies in the capital markets. As a former Wall Street Journal ranked sell-side equity analyst and the founder of one of the largest strategic communications firms in the world, Tom understands what it takes to navigate this complex environment.

This is a forum for CEOs, CFOs, institutional investors, sell-side analysts, financial journalists, private equity professionals and other financial community participants to share their stories and give advice in an open and candid conversation.

For more information, visit http://www.icrinc.com