Marketing News Canada

Recorded live at SocialPacific 2025 in North Vancouver, Nihal Mandanna, Director of Growth at Cyber Impact, joins guest host Rachel Thexton to explore what it really means to build trust through email marketing.

Cyber Impact is a Canadian email marketing platform built around data sovereignty, security, and compliance — storing all client data on Canadian soil and helping organizations stay compliant, deliverable, and genuinely connected to their audiences.
Nihal unpacks why the best email strategies focus on relationship-building over reach, how hyper-personalization is reshaping lifecycle marketing across industries, and why choosing a Canadian platform is about more than convenience — it's about who holds the keys to your data.

Because whether you're a scrappy startup or a government agency, email is still one of the last permission-based channels where trust is earned, not assumed.

Produced by TAKT.

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

Presented by Marketing News Canada www.marketingnewscanada.com