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This file was generated by Descript 

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Duke: All right, Corey, , what
are we talking about today?

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CJ: All right, dude.

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Today, we've got a very
special guest with us.

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We've got none other than the service
now magician himself, Chris shoe.,

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, 
Duke: we definitely got
to ask why the magician.

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, Chris: it's a pleasure to be here.

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A longtime listener, first time guest.

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So, uh, I started out, oh, thank you.

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Thank you.

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Thank you.

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, I started out in it right after
college in the late two thousands and.

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While working at a help desk, I
always wanted to perform magic.

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So I  started practicing a lot and,
started doing magic,  at a fairly

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young age, early twenties, and
eventually landed a gig performing and

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consulting for a magic distribution
company based out of San Francisco.

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I was lucky enough to tour the world
and do several stage shows all over

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the place and performed in India,
China, Panama, um, yeah, very lucky,

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very grateful for that experience.

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Came back to Canada, , based out
of Vancouver and, , wanted to

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kind of set some roots and started
to get back into the IT world.

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Discovered ServiceNow in 2016.

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Right around the time I started to
take a break from magic, just so

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that I could focus on the IT stuff.

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And, , I was kind of worn out from it.

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So it's a bit of a, a long and
a lonely journey to travel 200

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days a year, stuff like that.

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And,  return to , the magic side of
things after doing the CMA program and

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having an idea to do a magic show that
illustrates the Now Value framework,

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CJ: Ooh,

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Chris: through some stage
illusions or stage tricks,

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whatever you want to call them.

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Duke: Is that a thing that exists now
or is that a thing you're working on?

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Chris: It is, , so I did for the
Vancouver release, I did a private

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showing, which was like the first dress
rehearsal in front of real people.

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And I think.

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Beginning of November last year,
and, , believe it or not, I did

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apply to do add knowledge and
I'm not doing it in knowledge.

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So you can take take what
you want out of that.

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Um, but, uh, he, that was not my decision.

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Uh, some people's change
throughout the application process.

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So I've been in talks for
months over it because I need

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a stage and a few other things.

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And I think it was more.

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Technical, at least I'm going to tell
myself that it was more technical and

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that I just didn't get, , rejected
like a young Shaquille O'Neal.

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So, , I'm now looking to find, , snugs
and some of the other forums and

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stuff that they hold and go to
those or even dev meetups and start

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doing the show in those arenas.

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And I'm also actually just in discussions
to do it for a private ServiceNow partner

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at their company annual gathering.

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Later in October, so I know right now
doesn't mean I know forever and you

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know, I'm always gonna keep going.

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CJ: I love that.

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Keep pushing.

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Right?

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There's a comedian or an actor or
somebody or maybe it was an author.

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I can't remember.

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He was  Steven, , uh, King who
kept track of like all the knows

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that he got before he got a yes.

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, you know, it just goes to show you, right?

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, you do often get rejected before you
make that breakthrough, , and when we're

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talking about like breakthrough, we're
only talking about, you know, you being

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performing magic at knowledge, right?

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We're not talking about the success
that you are in the ServiceNow

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ecosystem as a whole, right?

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Cause you've already done that,

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Chris: Yeah, thanks.

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Yeah, even just with the previous
experience in magic It was you know,

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probably sometimes a hundred knows
to get one Yes, that was a good

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thing to learn and to go through and
even , to offer to come and travel

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and do the show for free at no cost.

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And all you got to do is give
me a mic, some stage time.

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No, we'll pass.

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Okay.

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You have to kind of become
a little numb to that.

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So, and, and move forward,

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CJ: Did you have any, techniques
or anything that you develop out,

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developed out of that to  increase
your resilience around being tilt now?

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Chris: Just repetition, honestly,
put me into a complacent piece

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and then allowed me to manage
expectations when I would submit stuff.

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In the beginning, , you kind of
feel like the young actor, like, Oh,

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you know, Hey mom, I might get this
big part or something like that.

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And eventually I got to a point where
I would only start telling people once

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it was locked down and once a deposit
was paid, so, you know, even stuff

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falls apart in between now and the show.

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So that's why it's like, okay, this is.

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With the current state of where I'm at
with this discussion, and the next step is

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this, and I'll update you when that comes.

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Duke: Everybody applies their past
to their ServiceNow career, right?

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And I've always thought that some of the
most interesting ServiceNow resources,

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didn't come from IT backgrounds, right?

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they had something else.

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And they came to ServiceNow and
that informed their ServiceNow life.

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So is there anything that you took from
your, like learning the art of illusion or

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mentalism or working a crowd that really
informs your ServiceNow journey today?

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Chris: I would probably say
the presentation skills, and

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being able to speak at a pace
that can resonate with people.

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I took Toastmasters for years,
so that helped drop the ums

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and the ahs and All that stuff.

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And I was able to leverage that, not
just in the professional world, which

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I took it for, but also in the magic
world, which was a nice bonus out of it.

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So those elements really helped.

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And then also being able to just
get up and present in front of

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people without sweaty palms anymore.

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At the beginning of the magic journey,
I'd be in a mall near my place.

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And I would go up and want to
approach strangers and just say,

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Hey, you want to see a trick?

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And sometimes my hands would shake
or sweat so bad that I had to back

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away or I'd walk up to them and
be like, I'm sorry, nevermind.

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And awkward.

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And eventually I wanted to do
it more than I had the fear.

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So I kept at it, kept trying and the
shakes got better and better over

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the course of a couple of years.

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And then eventually they
just don't happen anymore.

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Duke: Gosh, Corey, I got
to tell you, I'm sorry.

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We're gonna take this opportunity
to talk about a sponsor of ours.

00:08:06.086 --> 00:08:06.456
Chris: Sure.

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Go ahead.

00:08:07.106 --> 00:08:08.526
Duke: The shakes, man.

00:08:08.840 --> 00:08:13.594
like, I need my caffeine get through
my day, but I hate getting that post

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caffeine, withdrawal, or getting so
much caffeine where you get the shakes.

00:08:18.904 --> 00:08:19.654
You guys ever get that?

00:08:20.094 --> 00:08:23.534
So I want to talk about our latest
sponsor to the channel, Magic Mind.

00:08:23.694 --> 00:08:26.197
I got to tell you this stuff is awesome.

00:08:26.247 --> 00:08:27.357
I'm on it right now.

00:08:27.697 --> 00:08:30.104
It's, it's three 30 in the afternoon.

00:08:30.424 --> 00:08:33.774
This is usually a time where
I'm like borderline unconscious.

00:08:33.774 --> 00:08:36.564
And,

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CJ: ha ha

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Duke: and I feel fantastic.

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This is stuff that's got
matcha in it, adaptogens.

00:08:42.862 --> 00:08:47.162
Utropics and , at the worst part of
my day, I think it's like an hour

00:08:47.162 --> 00:08:50.012
ago and I am in complete flow state.

00:08:50.742 --> 00:08:52.172
yeah, sorry for the interruption, but

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Chris: No, that's

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Duke: I, I gotta preach.

00:08:54.322 --> 00:08:55.702
They sent me a free sample kit.

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And, , if you're CJ and the Duke listener,
you can get a 20 percent discount.

00:08:59.012 --> 00:09:01.812
If you check the link below,
I highly recommend this.

00:09:02.182 --> 00:09:05.785
And I wouldn't do so if I hadn't
been using it for a few days already.

00:09:05.985 --> 00:09:07.265
It is so good.

00:09:08.260 --> 00:09:08.660
Chris: So when you,

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Duke: fantastic.

00:09:09.680 --> 00:09:11.930
Chris: when you say so good,
what does it taste like?

00:09:12.148 --> 00:09:12.998
Duke: Oh yeah, the taste.

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I was talking about the feeling, but the
taste is Yeah, no, the taste is fantastic.

00:09:20.298 --> 00:09:25.078
it's kind of like a papaya
banana kind of sweetness.

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but it hits the back of your tongue
kind of like a, bubbly sparkly drink.

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It's not effervescent, but it kind of
like hits the back of my tongue like

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that but it just goes down real smooth.

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A nice, pleasant, single
taste and it is done.

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Chris: that is super cool.

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Duke: gosh, you ever had to drink bad
coffee just to get your day started.

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It's, it's none of that.

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It's just one and done.

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And, a few minutes later it's flow state.

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It's awesome.

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CJ: like bad coffee.

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Ugh.

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Don't don't get me started.

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Nice.

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Chris: Mm-Hmm.

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Duke: I don't think it's going to replace
my coffee, but I think it's like I

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can reduce my coffee intake by a lot.

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and then just in the period of time
where I normally have a withdrawal,

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this stuff , makes it the peak
of my day rather than the trough.

00:10:03.113 --> 00:10:03.383
Chris: Yeah.

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I could see it working for me , in that
early afternoon, late afternoon thing

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when I want that boost, but I don't
want the caffeine side of it, of a cup

00:10:11.433 --> 00:10:13.293
of coffee or tea or anything like that.

00:10:13.293 --> 00:10:13.833
That's cool.

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Duke: So Chris, , tell us what your
favorite part of the ServiceNow platform.

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Chris: Oh, wow.

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There's always a special place in my
heart for service catalog, because

00:10:24.701 --> 00:10:26.526
that was my first experience with it.

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And before that, I was in request
management, in a in-house built tool

00:10:31.690 --> 00:10:33.310
for a telecommunications company.

00:10:33.310 --> 00:10:37.680
But I would have to say my favorite
module would probably be event

00:10:37.700 --> 00:10:46.070
management, because it combines large
scale operations, consolidates them into

00:10:46.070 --> 00:10:51.110
one system, so all of your events in
your different event management system

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get consolidated into one, they're
triaged automatically, and then they

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are actioned based on your conditions.

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So you can decide, , out of all
these events, do I create an alert?

00:11:05.105 --> 00:11:07.885
And then out of these alerts,
do I consolidate them?

00:11:07.885 --> 00:11:11.635
And then do I take an action from
there, including even something as

00:11:11.885 --> 00:11:16.355
sophisticated as automating the restart
of a server, if you know that resolves it.

00:11:17.235 --> 00:11:19.665
And then they've got this new thing.

00:11:19.665 --> 00:11:21.885
Well, I don't know if it's
still considered new, but

00:11:22.305 --> 00:11:23.955
where they layer in AI ops.

00:11:24.435 --> 00:11:28.765
And honestly, this is one of the
best uses of AI that I've seen where

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the old method of detecting things
was if my CPU goes above 85 percent

00:11:35.285 --> 00:11:39.525
usage, I want you to trigger an alert
or an alarm and go call somebody.

00:11:39.878 --> 00:11:42.878
But sometimes I might have a
scheduled job that runs that takes

00:11:42.878 --> 00:11:45.178
me to 87 percent every Friday.

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Let's say that job fails
and I never get to 87%.

00:11:49.098 --> 00:11:50.098
How do I detect that?

00:11:50.608 --> 00:11:56.238
Well, AI is purpose built to detect
anomalies both above and below thresholds,

00:11:56.768 --> 00:12:01.678
so it could also say, oh, we didn't
get to 87 percent on this Friday,

00:12:02.138 --> 00:12:06.325
but every other Friday in the last
year we did, I need to call somebody.

00:12:07.015 --> 00:12:09.755
So it catches both sides of that coin and.

00:12:10.185 --> 00:12:12.155
And automates a lot of the responses.

00:12:12.475 --> 00:12:16.165
that's one of the coolest pieces of
service now that I really like, of course,

00:12:16.165 --> 00:12:20.865
you need to mature your discovery and
your CMDB and your CSTM , to make the most

00:12:20.865 --> 00:12:25.885
of it, but those happen to also be some
of my other passions in the platform, is

00:12:25.885 --> 00:12:27.505
that the answer  you're looking for, or

00:12:27.745 --> 00:12:28.715
Duke: What's your answer, man?

00:12:28.845 --> 00:12:30.075
Chris: yeah, so

00:12:30.285 --> 00:12:30.485
Duke: Yeah.

00:12:30.485 --> 00:12:37.024
Yeah.

00:12:37.345 --> 00:12:38.185
CJ: aspect of this.

00:12:38.185 --> 00:12:40.785
That kind of caught me off guard
when you were talking about it.

00:12:40.785 --> 00:12:46.105
I didn't expect to hear AI is now
looking at your, event history, , and

00:12:46.115 --> 00:12:49.125
being able to  predict how to
resolve something and whether or

00:12:49.125 --> 00:12:51.285
not something, , is outside of spec.

00:12:52.198 --> 00:12:56.378
Chris: ops is a, a fairly
new, like I said, product.

00:12:56.478 --> 00:12:57.808
, and it's got.

00:12:58.288 --> 00:13:03.358
A lot of great features so you can do
your data ingestion and your anomaly

00:13:03.358 --> 00:13:08.928
detection is one of the coolest things
that I like to see so it will comb

00:13:08.948 --> 00:13:12.718
through all your historical event
data and monitor your incoming feed

00:13:13.078 --> 00:13:18.998
and it tries to identify markers and
understand what's going to happen in the

00:13:18.998 --> 00:13:22.208
future because that's, you know, kind
of just like predictive intelligence.

00:13:22.545 --> 00:13:25.245
says, here's your next three months
based on your historical data.

00:13:25.255 --> 00:13:26.615
It's trying to do the same thing.

00:13:27.315 --> 00:13:32.035
So eventually you're able to
detect emerging issues sometimes

00:13:32.035 --> 00:13:33.095
before they even happen.

00:13:33.755 --> 00:13:38.975
So let's say it starts to notice anomalies
like your CPU gets to 60 percent and then,

00:13:39.095 --> 00:13:42.985
you know, it goes back down and then it
gets to 63 percent and goes back down.

00:13:43.585 --> 00:13:47.935
It can detect all those things and
start to take actions or send alarms

00:13:48.548 --> 00:13:53.728
Before it crashes and goes to a hundred
percent based on that historical data.

00:13:54.458 --> 00:13:59.608
So they've actually got use cases where
they showed, Hey, if you had AI ops

00:13:59.608 --> 00:14:03.988
installed and we're using event management
and had your CSTM and everything

00:14:03.988 --> 00:14:09.059
aligned , and everything paid for,
then you can, you could have predicted

00:14:09.059 --> 00:14:11.129
this outage three days in advance.

00:14:11.844 --> 00:14:14.574
And you could have had a change
request happen within your change

00:14:14.574 --> 00:14:17.494
window that would have addressed
it, and you could have avoided it.

00:14:17.494 --> 00:14:20.594
those are real world scenarios.

00:14:20.914 --> 00:14:26.124
, the original demo for it was based
on something quite similar to that.

00:14:26.634 --> 00:14:28.414
So that's one of the coolest things.

00:14:28.414 --> 00:14:32.804
I saw a presentation from a guy
named Maurizio at ServiceNow.

00:14:33.204 --> 00:14:35.824
, he's involved in event
management and the apps.

00:14:35.975 --> 00:14:39.819
Segment, so, the other things that
they've got are, a new service health

00:14:39.869 --> 00:14:43.219
dashboard that allows you to manage
and take action from things like that.

00:14:43.569 --> 00:14:43.909
And then.

00:14:44.040 --> 00:14:47.940
Your automatic remediation is also one
of the mature side of things, but once

00:14:47.940 --> 00:14:53.954
you get there, you can really handle
a lot of issues very, very quickly.

00:14:53.954 --> 00:14:57.964
And in some cases, preemptively, so
that moves you from that reactive

00:14:57.984 --> 00:15:00.704
stage to the proactive stage,
which is what we all dream of.

00:15:01.549 --> 00:15:02.699
CJ: Yeah, no, absolutely.

00:15:02.779 --> 00:15:05.589
I used to be a, , network on a train.

00:15:05.619 --> 00:15:09.739
Um, um, you sell on a network monitoring
platform in a form of life when I

00:15:09.739 --> 00:15:11.179
was, yeah, when I was doing, it.

00:15:11.569 --> 00:15:15.139
And so I, love to hear about like
this AI, anything ops, right?

00:15:15.139 --> 00:15:16.339
Like AI ops, right?

00:15:16.339 --> 00:15:17.409
Like event management.

00:15:17.584 --> 00:15:18.474
That whole thing, right?

00:15:18.524 --> 00:15:21.344
, because like you said, it allows
you to take this big aggregate,

00:15:21.374 --> 00:15:22.694
this big pool of data, right?

00:15:22.924 --> 00:15:25.434
And, and then aggregate it and
reduce it down to something that's

00:15:25.434 --> 00:15:28.154
a lot more manageable,  , from
the level of service, right?

00:15:28.154 --> 00:15:31.804
That we're trying to get to, which is
making something consumable for the

00:15:31.804 --> 00:15:33.854
average person utilizing service now.

00:15:34.024 --> 00:15:36.574
So I just love  focusing and talking
about this kind of stuff, right?

00:15:36.574 --> 00:15:38.134
Because I, I know some
folks are like, what?

00:15:38.479 --> 00:15:41.549
But , if you've been in the trenches
and you've done this stuff before, you

00:15:41.549 --> 00:15:44.129
realize like just how valuable this is.

00:15:44.324 --> 00:15:44.924
Chris: Yeah.

00:15:45.004 --> 00:15:48.834
Well, we've all tried to trace that
event that caused , the server to go down

00:15:49.069 --> 00:15:49.609
CJ: Right.

00:15:49.954 --> 00:15:50.854
Chris: comb through.

00:15:50.874 --> 00:15:51.264
Okay.

00:15:51.264 --> 00:15:53.854
Well, you know, what does this system say?

00:15:53.854 --> 00:15:55.294
And what does the server log say?

00:15:55.457 --> 00:15:57.847
trying to find that 1
needle in the haystack.

00:15:57.847 --> 00:15:59.847
And sometimes you're
searching millions of records.

00:15:59.847 --> 00:16:00.247
CJ: Yeah,

00:16:00.457 --> 00:16:05.074
Chris: this simplifies that so that a
smaller team can do more and, , offload

00:16:05.174 --> 00:16:11.784
that Administrative effort to allow them
, to focus on more strategic directional.

00:16:11.784 --> 00:16:17.533
Initiatives

00:16:21.484 --> 00:16:21.774
CJ: man.

00:16:21.774 --> 00:16:23.064
Cause I can riff on that one too.

00:16:23.064 --> 00:16:26.720
Like it's , isn't that the point
of service now, Like it is to

00:16:26.990 --> 00:16:30.410
allow , that smaller team to do
more with the, do more period.

00:16:30.840 --> 00:16:32.410
. And in their day to day job.

00:16:32.450 --> 00:16:36.370
And I just think sometimes we lose track
of that when we're doing, , I won't

00:16:36.370 --> 00:16:39.350
say when we're doing deployments, but
sometimes like in the ecosystem, when

00:16:39.350 --> 00:16:43.420
we're collectively doing employments, I
think sometimes we lose track of the goal.

00:16:43.610 --> 00:16:47.040
I think sometimes we lose track of what
our clients goals are and how we're

00:16:47.040 --> 00:16:49.440
aligning the system with , those goals.

00:16:49.490 --> 00:16:52.550
And forgive the pun here, Chris, . , but
the magic they're supposed to

00:16:52.550 --> 00:16:54.500
feel when we walk away, right.

00:16:55.300 --> 00:16:55.830
Chris: that's right.

00:16:55.890 --> 00:16:59.660
And that's that speaks to
the power of the platform.

00:17:00.320 --> 00:17:02.930
And that's 1 of the things
that I love about it as well.

00:17:02.930 --> 00:17:03.260
Is that.

00:17:03.580 --> 00:17:09.000
, you can really invest in it and
not have to expand your team.

00:17:09.550 --> 00:17:12.730
And at the same time, when you
invest in it, you're not also

00:17:12.730 --> 00:17:14.090
looking to decrease your team.

00:17:15.005 --> 00:17:19.085
You're looking to say, Hey, all that
stuff that they're doing in the off

00:17:19.085 --> 00:17:23.395
hours, all that other work that's getting
pushed because an incident has come up,

00:17:23.395 --> 00:17:27.855
or they have to troubleshoot something,
or they have to go in and hunt for the

00:17:27.855 --> 00:17:29.805
cause or do the root cause analysis.

00:17:30.475 --> 00:17:37.125
All of that becomes automated so
that they can guide the company

00:17:37.395 --> 00:17:40.335
through the strategic journey
that they're going towards.

00:17:40.790 --> 00:17:44.350
And trying to reach those goals,
rather than being down in the

00:17:44.350 --> 00:17:46.710
weeds,  doing that nitty gritty work.

00:17:47.350 --> 00:17:51.350
Not that doesn't add value, it
totally does, and it is necessary.

00:17:51.980 --> 00:17:56.100
But there are much more efficient
and accurate ways to do it.

00:17:56.660 --> 00:18:01.670
I'm not going to be the best person to
go and find that one error log entry.

00:18:02.450 --> 00:18:05.370
You know, I'll hunt for 10 minutes,
but after a while, honestly, I Tune

00:18:05.370 --> 00:18:07.720
out because it's so hard to find it.

00:18:08.205 --> 00:18:09.445
Duke: Can I ask a dumb question?

00:18:10.145 --> 00:18:11.005
Chris: No such thing, but go

00:18:11.095 --> 00:18:14.590
Duke: Having, having not had an ops
background, my first foray in it was

00:18:14.590 --> 00:18:21.080
the ITSM tools and managing those, how
much of this stuff remains, even though

00:18:21.080 --> 00:18:24.550
everybody's rushing into the cloud, , I
would imagine, like, an event management

00:18:24.560 --> 00:18:28.780
system is really there to monitor
servers that you've got in a data center,

00:18:29.104 --> 00:18:30.684
isn't everybody going to the cloud?

00:18:30.684 --> 00:18:33.944
And if so, how much of that
remains that you've got to manage?

00:18:34.439 --> 00:18:36.499
Chris: Well, all of it remains.

00:18:36.739 --> 00:18:41.279
So just because it's in the cloud doesn't
mean that I don't have infrastructure

00:18:41.279 --> 00:18:43.159
that delivers that business service.

00:18:43.684 --> 00:18:45.904
And now that CSDM talk, right?

00:18:45.944 --> 00:18:49.434
So I've got my business service
and then underneath that all

00:18:49.434 --> 00:18:53.334
my business services support or
roll up to a business capability.

00:18:53.764 --> 00:18:56.877
And if that goes down,
my business is impacted.

00:18:57.134 --> 00:19:00.824
So having that visibility, no
matter where it is, and it can be

00:19:00.824 --> 00:19:02.944
outsourced, you know, Salesforce.

00:19:04.249 --> 00:19:08.689
And having the full Salesforce stack
and your CMDB and ServiceNow is adds

00:19:08.719 --> 00:19:13.849
tons of value to understand that,
Oh, if Salesforce goes down, I can't

00:19:13.849 --> 00:19:15.439
manage my customer relationship.

00:19:15.439 --> 00:19:16.949
Man, my CRM system is down.

00:19:16.949 --> 00:19:17.579
I can't do this.

00:19:17.579 --> 00:19:22.129
I can't track all of my sales and
their progress until that's up.

00:19:22.769 --> 00:19:27.079
So we need to have that
visibility from even a strategic

00:19:27.099 --> 00:19:29.049
portfolio management perspective.

00:19:29.419 --> 00:19:30.729
So it does feed into that.

00:19:30.769 --> 00:19:35.844
Now, does that mean you're going to send
Your network technician to go fix it?

00:19:35.934 --> 00:19:38.804
No, but it would help you understand.

00:19:38.814 --> 00:19:41.844
Oh, this business service
is impacted because.

00:19:42.504 --> 00:19:45.414
Somebody called in and said,
I can't log into Salesforce.

00:19:45.784 --> 00:19:47.794
You can then look up in service.

00:19:47.834 --> 00:19:51.414
Now, how, who to call
based on that CMDB data.

00:19:51.414 --> 00:19:51.983
Is

00:19:52.270 --> 00:19:52.690
CJ: Yes.

00:19:52.900 --> 00:19:54.150
I'm vibing with you there, Chris.

00:19:54.310 --> 00:19:56.504
You and I seem to share
similar background.

00:19:56.504 --> 00:20:02.954
So just wondering, , for somebody
who's, Like you said,  the first

00:20:02.954 --> 00:20:06.023
time you touched it was like, right?

00:20:06.104 --> 00:20:11.884
Like, , how do these things, I think
it's a unique perspective on how it

00:20:12.994 --> 00:20:15.884
works from the eyes of someone who is.

00:20:16.859 --> 00:20:20.865
IT savvy, but from a different
background perspective, Like, how

00:20:20.865 --> 00:20:23.615
do you approach this, some of this
stuff  when you get down to it and

00:20:23.615 --> 00:20:26.795
start to talk to the customers about
like, you know, what ServiceNow can do

00:20:26.795 --> 00:20:28.795
for them , and how it can do for them.

00:20:28.795 --> 00:20:30.575
And, all of this sort of thing.

00:20:31.870 --> 00:20:32.620
Duke: Question for me

00:20:32.770 --> 00:20:35.020
CJ: Yeah, question for
you, man, on the spot.

00:20:35.030 --> 00:20:35.930
You're on the clock.

00:20:36.250 --> 00:20:36.470
Duke: man.

00:20:36.470 --> 00:20:42.720
Well, I never I'm always, I never
want to like, um, what's this right

00:20:42.720 --> 00:20:44.310
checks that my butt can't cash.

00:20:44.560 --> 00:20:48.040
I'm very careful about what parts
of the platform I talk about.

00:20:48.070 --> 00:20:52.730
I'm not a huge, I Tom
discovery ops person.

00:20:52.750 --> 00:20:54.290
, I'm usually like not playing there.

00:20:54.290 --> 00:20:58.700
I'm talking about, how do I make the
platform lab, like the architecture

00:20:58.700 --> 00:21:02.210
type stuff and also, , SPM
and PA and that kind of thing.

00:21:02.650 --> 00:21:04.840
, I would love to get a lot more into.

00:21:05.385 --> 00:21:09.575
Like the eye Tommy bits, but I
just don't have that server network

00:21:09.585 --> 00:21:11.475
data, , the data center background.

00:21:11.847 --> 00:21:12.127
CJ: Yeah,

00:21:12.267 --> 00:21:13.007
Chris: That's fair.

00:21:13.627 --> 00:21:14.577
, CJ: yeah, I was gonna say that too.

00:21:14.617 --> 00:21:15.017
It's fair.

00:21:15.117 --> 00:21:18.707
I think, though, what you bring,
to, , that process, though, is that

00:21:18.707 --> 00:21:23.417
you have a killer reporting and
performance analytics background,

00:21:24.447 --> 00:21:25.037
Chris: Oh yes.

00:21:25.432 --> 00:21:27.362
CJ: Yeah,  and that is so much of this.

00:21:27.502 --> 00:21:30.012
I'd say that's probably
half of this process, right?

00:21:30.312 --> 00:21:34.372
Because servers are, you know, in the
opposite environment services throwing

00:21:34.372 --> 00:21:36.172
off data like all the time, right?

00:21:36.182 --> 00:21:37.472
Like you were saying
earlier, Chris, right?

00:21:37.472 --> 00:21:40.542
They got CPUs up and down, up and down
all over the place, whatever, right?

00:21:40.732 --> 00:21:41.692
60 percent 20%.

00:21:42.412 --> 00:21:44.972
Like, how do you make like
heads or tails of that stuff?

00:21:45.152 --> 00:21:47.222
And how do you know when things
are moving in the right direction

00:21:47.782 --> 00:21:48.982
versus the wrong direction?

00:21:48.992 --> 00:21:53.132
And you and I have talked a lot about,
uh, on the show about, about this

00:21:53.132 --> 00:21:57.202
and how you configure performance
analytics and even more, how you have

00:21:57.202 --> 00:22:01.972
that conversation around those things
with your clients about counters and

00:22:01.972 --> 00:22:03.782
what direction they should be moving.

00:22:04.142 --> 00:22:05.272
And you know what I mean?

00:22:05.272 --> 00:22:05.412
Like

00:22:05.542 --> 00:22:06.092
Duke: Yeah.

00:22:06.182 --> 00:22:08.242
I mean, it's easy enough
to talk about, right?

00:22:08.322 --> 00:22:11.132
Cause you talk about , like,
how do you know this stuff?

00:22:11.132 --> 00:22:14.522
It's not like an organization
is completely blind to like, how

00:22:14.522 --> 00:22:17.342
do I know that I'm completely
out of space on the servers?

00:22:17.392 --> 00:22:21.392
Like somebody knows there are,
we've spent bajillions of dollars.

00:22:21.723 --> 00:22:24.933
On infrastructure to detect
and monitor this stuff.

00:22:25.023 --> 00:22:25.953
, but where is it?

00:22:25.983 --> 00:22:28.533
Who knows how long does it take
that stuff to get into service?

00:22:28.533 --> 00:22:30.183
Now, if it ever does,

00:22:30.473 --> 00:22:30.823
Chris: yep.

00:22:31.003 --> 00:22:31.693
CJ: right.

00:22:31.743 --> 00:22:36.703
Duke: you know, and so how are you rolling
up to make better decisions about WTF

00:22:36.703 --> 00:22:41.453
is going on in our environment, or you
just, , everybody siloed up and kind of

00:22:41.463 --> 00:22:43.133
just dealing with their own realities.

00:22:43.677 --> 00:22:45.737
CJ: See that, right?

00:22:45.737 --> 00:22:51.407
And I think that part of the
process, , is something that, that

00:22:51.407 --> 00:22:55.287
we're, you can sometimes miss when
you're digging in the trenches,

00:22:55.477 --> 00:22:58.357
when you're so deep in the actual I.

00:22:58.357 --> 00:22:58.867
T.

00:22:59.027 --> 00:23:00.087
aspects of it, right?

00:23:00.087 --> 00:23:03.037
Like, you know, I, I can build
the server from scratch, right?

00:23:03.047 --> 00:23:04.227
Like, Chris,  we can do that, right?

00:23:04.227 --> 00:23:05.217
We can build a server from scratch.

00:23:05.217 --> 00:23:06.357
We know where the things are.

00:23:06.527 --> 00:23:09.617
We know what the individual granular
counters and all that kind of stuff.

00:23:09.767 --> 00:23:12.947
And sometimes you can forget about
the user at the end  of the chain, I

00:23:12.947 --> 00:23:15.687
think you come in and you think I'm
not, you're thinking about the user

00:23:15.767 --> 00:23:19.637
organization, , and probably because
you come in with a different perspective

00:23:19.777 --> 00:23:23.597
because you probably can't build like
that windows, data center from scratch.

00:23:24.327 --> 00:23:27.117
Chris: Well, first off, I don't know
if I could build a server anymore.

00:23:27.862 --> 00:23:29.212
CJ: Ha ha ha ha ha ha!

00:23:29.297 --> 00:23:31.047
Chris: Just being fully honest.

00:23:31.687 --> 00:23:34.967
And secondly, yeah, the
reporting and the performance

00:23:34.967 --> 00:23:38.437
analytics piece is at least 50%.

00:23:40.122 --> 00:23:43.932
Of that project, but it's probably
forgotten 80 percent of the time.

00:23:44.272 --> 00:23:50.572
So having that skill set
will allow you to showcase.

00:23:50.652 --> 00:23:53.332
These are your pain points
in the organization.

00:23:53.342 --> 00:23:57.462
These are your most vulnerable
things within the structure.

00:23:57.462 --> 00:24:01.022
And these are your most vulnerable
business services will enable

00:24:01.282 --> 00:24:03.282
that C suite to make those.

00:24:03.747 --> 00:24:08.257
Strategic investment decisions, you
know, if they could have a server go

00:24:08.257 --> 00:24:14.797
down 100 times a day, but if the impact
of the cost is 10 bucks each time, then

00:24:14.867 --> 00:24:16.997
the value is not there to upgrade it.

00:24:17.227 --> 00:24:19.867
But if they have a server go down
once every 6 months and it costs

00:24:19.867 --> 00:24:24.410
them, 600 grand because of the
productivity impact, perhaps.

00:24:25.170 --> 00:24:28.570
Having that understanding would
help them say, well, this is the

00:24:28.570 --> 00:24:29.860
word we got to spend our money.

00:24:30.791 --> 00:24:36.281
Duke: have wrestled for the better part
of two decades on how easy that is to say,

00:24:36.796 --> 00:24:37.186
Chris: Mm hmm.

00:24:37.701 --> 00:24:42.315
Duke: but what makes it so
hard for people to deploy?

00:24:42.875 --> 00:24:44.625
Can we have an honest
conversation about that maybe?

00:24:44.765 --> 00:24:45.585
CJ: Yeah!

00:24:45.645 --> 00:24:46.505
Yeah!

00:24:46.900 --> 00:24:49.660
Duke: I mean, Corey, just last
week, remember that call we

00:24:49.660 --> 00:24:51.190
were on with that customer?

00:24:51.200 --> 00:24:53.790
And it was just like, a customer
so big, it would shock you.

00:24:54.110 --> 00:24:55.810
That brand doesn't know what's going on.

00:24:57.270 --> 00:25:00.590
And it's just, they do
discovery, you know what I mean?

00:25:00.590 --> 00:25:03.820
They've turned all that on, but
the most complex thing they can

00:25:03.820 --> 00:25:06.600
answer is like, show me the servers.

00:25:06.610 --> 00:25:08.900
Not what do these things mean?

00:25:09.230 --> 00:25:09.700
Chris: Mm hmm.

00:25:10.020 --> 00:25:11.600
Duke: that these things exist.

00:25:12.025 --> 00:25:12.385
CJ: Yes.

00:25:13.040 --> 00:25:20.870
Duke: And so why is it so hard to go from
that to, Oh, because I have this server,

00:25:21.090 --> 00:25:22.640
you know, don't worry about that one.

00:25:22.660 --> 00:25:25.850
That one stores the menus for
the lunch rooms at that location

00:25:26.290 --> 00:25:26.790
Chris: Right.

00:25:26.980 --> 00:25:29.636
Duke: versus that one
means we don't get paid.

00:25:30.386 --> 00:25:36.423
Chris: Well, that speaks to, some of
how the projects are sold and then

00:25:36.423 --> 00:25:37.993
implemented, if we're being honest.

00:25:38.245 --> 00:25:41.815
everybody can come in and say,
Hey, let's implement discovery

00:25:41.825 --> 00:25:43.405
and your CMDB is populated.

00:25:43.435 --> 00:25:43.905
Great.

00:25:44.115 --> 00:25:49.875
You have reached the end of stage
one and your CMDB, you know,

00:25:49.875 --> 00:25:52.985
what's in your infrastructure
and it's automated automatically.

00:25:53.495 --> 00:26:00.385
Then you have to operationalize that,
meaning after day two of your operational,

00:26:00.475 --> 00:26:04.345
project has ended, we're now in the
operational phase, how do I maintain this

00:26:04.345 --> 00:26:09.195
data and keep it updated and accurate
so that my foundation remains strong?

00:26:09.650 --> 00:26:10.190
CJ: right.

00:26:10.325 --> 00:26:12.695
Chris: Then you have to build on it.

00:26:13.375 --> 00:26:15.905
So a lot of people skip
that operational step.

00:26:16.115 --> 00:26:19.795
You know, I've, I worked with one
customer that implemented discovery

00:26:19.795 --> 00:26:21.075
and didn't touch it for four months.

00:26:21.115 --> 00:26:22.675
And guess what we're doing again.

00:26:24.365 --> 00:26:29.975
So, you know, sometimes I find the joke
of there's never enough money to do it.

00:26:29.975 --> 00:26:30.265
Right.

00:26:30.265 --> 00:26:36.455
But there's always money to do
it twice comes, comes into play.

00:26:37.085 --> 00:26:41.341
And, you know, it's not like
they're bad or even unique.

00:26:41.441 --> 00:26:42.741
This happens a lot.

00:26:42.911 --> 00:26:43.971
And I think.

00:26:44.457 --> 00:26:49.417
Starting at that initial project
level, when you're doing that

00:26:49.417 --> 00:26:53.721
implementation, there needs to be
that operational and that reporting

00:26:53.721 --> 00:26:55.851
piece baked into the project.

00:26:56.071 --> 00:27:00.231
Now, I know there's a lot of external
pressures because of the costs that

00:27:00.231 --> 00:27:04.241
would go up as a result of that,
but weighing that against, doing

00:27:04.241 --> 00:27:08.464
it twice, You know, do you want to
save money in the long run or not?

00:27:09.109 --> 00:27:12.659
Duke: Well, I always tell them,
don't forget the M part of CMDB.

00:27:12.699 --> 00:27:12.899
Right?

00:27:13.814 --> 00:27:14.314
Chris: Yes.

00:27:14.614 --> 00:27:14.914
Yeah.

00:27:15.234 --> 00:27:16.264
That's right in the name.

00:27:16.744 --> 00:27:19.424
Duke: Because it's, it's a verb,
, it's not a noun, it's a verb.

00:27:19.621 --> 00:27:23.621
you know, thus EMB, of course that's a
verb, but the, the management thereof

00:27:23.641 --> 00:27:27.381
is the verb of the noun and it's just
like, but who is going to do this?

00:27:27.881 --> 00:27:28.151
Chris: that's

00:27:28.551 --> 00:27:29.481
Duke: Who's going to do it?

00:27:29.789 --> 00:27:33.339
CJ: And so Chris, , since you do have
your CMA, , I'm going to use this

00:27:33.349 --> 00:27:34.959
to get some free consulting, right?

00:27:34.989 --> 00:27:41.482
Um, how would you advise your,
clients in this scenario?

00:27:41.720 --> 00:27:44.050
when you say like, don't forget
the performance analytics.

00:27:44.050 --> 00:27:45.090
Don't forget the reporting part.

00:27:45.090 --> 00:27:49.230
Don't forget operationalizing, you know,
that does add, add Costs to the project.

00:27:49.677 --> 00:27:55.157
so would you advise them to
shrink the project , and be more

00:27:55.217 --> 00:27:57.197
complete with what they deliver?

00:27:57.747 --> 00:28:02.517
Or would you advise them to puff
up the entirety of the project?

00:28:02.617 --> 00:28:06.607
. And it'll acknowledging that it'll
now , take longer and be more expensive.

00:28:07.472 --> 00:28:08.752
Chris: That is a great question.

00:28:08.752 --> 00:28:11.442
And I'll give you an excellent CMA answer.

00:28:11.842 --> 00:28:14.622
It, it, it depends.

00:28:15.922 --> 00:28:17.002
Duke: Oh, I knew it.

00:28:17.402 --> 00:28:17.992
Chris: So,

00:28:18.637 --> 00:28:19.607
CJ: Oh, man!

00:28:19.762 --> 00:28:20.922
Chris: but you don't end,

00:28:21.167 --> 00:28:22.347
CJ: I got consulted!

00:28:23.772 --> 00:28:25.522
Chris: you don't end
with just, it depends.

00:28:25.842 --> 00:28:30.252
So it depends on what their goal is
and what their strategic vision is.

00:28:30.372 --> 00:28:30.742
So.

00:28:31.107 --> 00:28:37.387
Example 1, I need a system of record
to retire a legacy CI tracking tool

00:28:37.387 --> 00:28:39.967
or something of the sort, and I
got to move it all into service now

00:28:40.227 --> 00:28:42.177
just to get reporting level data.

00:28:42.277 --> 00:28:45.097
I need to know how many incidents
are logged against the server, etc.

00:28:45.467 --> 00:28:49.447
Then in that case, your number 1
priority is the completeness of

00:28:49.447 --> 00:28:51.977
the number of CIs in the CMDB.

00:28:52.332 --> 00:28:56.672
And then you operationalize that
versus the reporting performance

00:28:56.672 --> 00:28:57.982
analytics side of things.

00:28:58.382 --> 00:29:04.272
Whereas if I don't need to do something
like that, I want to bring in in stages.

00:29:04.917 --> 00:29:09.187
Windows servers and then maybe
switches and routers, and I want

00:29:09.187 --> 00:29:13.827
to do service mapping so that
I can do total service costing.

00:29:14.144 --> 00:29:19.173
Then it's more staged approach and
you go service by service in that way.

00:29:19.223 --> 00:29:22.203
So what's your highest
priority business service?

00:29:22.504 --> 00:29:25.824
What's going to cost the company
the most if it goes down?

00:29:26.304 --> 00:29:28.504
I used to work for an
auctioneering company.

00:29:28.889 --> 00:29:34.299
And if an auction went down at,
at the same time that the CEO's

00:29:34.309 --> 00:29:39.565
laptop died, the CEO would wait
because the cost of this was higher.

00:29:40.060 --> 00:29:40.370
CJ: Right.

00:29:40.735 --> 00:29:45.249
Chris: And I always admired that
company for that culture, because

00:29:45.425 --> 00:29:50.805
rarely , do you see executives put
themselves aside in that manner, right?

00:29:50.945 --> 00:29:55.185
And it wasn't just the
CEO, it was anybody.

00:29:55.465 --> 00:29:57.985
Duke: It's new outside of bread
there, but there's buttered on right

00:29:58.220 --> 00:29:58.770
Chris: Mhm.

00:29:58.990 --> 00:29:59.320
Right.

00:29:59.350 --> 00:30:03.040
And it was all about
focusing on supporting that.

00:30:03.240 --> 00:30:07.930
Another example is I did work at Best Buy,
and during the holiday season, they would

00:30:07.930 --> 00:30:13.390
make the majority of their money, and if,
a credit card machine went down, that was

00:30:13.390 --> 00:30:20.240
a higher priority to store than, you know,
a director's, they also had that same

00:30:20.250 --> 00:30:25.440
mentality and that was a culture thing
in the company, which was really cascaded

00:30:25.440 --> 00:30:27.720
throughout the entire organization.

00:30:28.095 --> 00:30:28.275
Duke: on.

00:30:28.275 --> 00:30:28.625
This is,

00:30:29.020 --> 00:30:29.830
Chris: appreciated that side of things.

00:30:30.185 --> 00:30:32.625
Duke: this reminds me of a
topic I love talking about.

00:30:32.768 --> 00:30:36.748
When you're doing implementations and
you get the partners that all they care

00:30:36.748 --> 00:30:40.868
about is their best practices that they've
discovered over the course of however

00:30:40.868 --> 00:30:44.668
many implementations, but they're not
paying attention to those nuances of.

00:30:45.013 --> 00:30:46.933
What business is being done here?

00:30:47.267 --> 00:30:51.927
I worked in the advertising industry
and if you called into the help desk

00:30:51.927 --> 00:30:53.657
saying this projector didn't work.

00:30:54.138 --> 00:30:57.708
and it's at any other company that's
like, whatever, call the AB club, you

00:30:57.708 --> 00:31:01.708
know, get your teenager on, but in
media and advertising, it's like, black

00:31:01.708 --> 00:31:04.928
helicopter commandos, running up the
side of the building and smashing through

00:31:04.928 --> 00:31:07.778
the glass to get into the room as fast
as they can to fix that projector.

00:31:07.798 --> 00:31:10.758
Cause that could be a multi
million dollar pitch is going down

00:31:11.294 --> 00:31:11.694
Chris: Yep.

00:31:11.788 --> 00:31:12.868
Duke: for an ad campaign.

00:31:13.288 --> 00:31:15.618
gosh, I'm dating myself that they
even did those on projectors.

00:31:15.918 --> 00:31:16.168
But,

00:31:16.653 --> 00:31:18.304
Chris: Little, little bit, little bit.

00:31:18.588 --> 00:31:22.208
Duke: but it was anything that was the
interaction stuff we do every day on zoom.

00:31:22.208 --> 00:31:24.648
Now they had like these telepresence
rooms and stuff like that.

00:31:24.868 --> 00:31:27.908
And it was just the most white glove
service you could ever imagine,

00:31:27.908 --> 00:31:30.048
but you'd never know because
it's just a big corporate entity.

00:31:30.468 --> 00:31:32.758
And then you get healthcare and
they talk about, you know, some of

00:31:32.768 --> 00:31:35.618
the devices that nurses carry, or
some of the databases they have.

00:31:35.848 --> 00:31:38.448
And it's just like, who
cares about anything else?

00:31:38.878 --> 00:31:41.138
The cost of failure here is lives lost.

00:31:41.677 --> 00:31:45.493
or lawsuits that we're about to get,
, entrenched in you know, rather than

00:31:45.493 --> 00:31:49.133
talking about, Oh, what's the best
prices for incident category tree.

00:31:49.703 --> 00:31:50.133
Um,

00:31:50.933 --> 00:31:56.730
I love talking about the things that make
that company stay up at night worrying,

00:31:57.275 --> 00:31:58.295
CJ: Yeah, right.

00:31:58.295 --> 00:32:01.555
I guess about , what the company's
North star is, . What their missions

00:32:01.825 --> 00:32:05.175
is, . And how do you align the product
with those things to ensure that

00:32:05.395 --> 00:32:07.325
everybody's moving in the right direction?

00:32:07.925 --> 00:32:09.455
Chris: yep, exactly.

00:32:09.895 --> 00:32:12.665
And then you add in the calendar factor.

00:32:12.775 --> 00:32:17.495
The payroll system going down when
there's 10 days to payday isn't

00:32:17.545 --> 00:32:20.955
as high of a priority as if it
goes down the day before payday.

00:32:21.288 --> 00:32:21.848
CJ: Right.

00:32:22.185 --> 00:32:27.025
Chris: companies need to have
first that CMDB's foundation strong

00:32:27.125 --> 00:32:32.085
and operationalized, Then they
can build upon it and grow it.

00:32:32.805 --> 00:32:37.005
And then from there they can build
their service models out and have

00:32:37.005 --> 00:32:41.085
that total service understanding
of everything that underpins it.

00:32:41.529 --> 00:32:46.479
And then they can prioritize to their
little heart's content and invest

00:32:46.899 --> 00:32:48.969
in the areas that they need to.

00:32:49.459 --> 00:32:54.189
But they, I always looked at that
CMDB and CSDM frame the framework

00:32:54.189 --> 00:32:56.919
as like , the largest launchpad.

00:32:56.949 --> 00:32:59.319
'cause it feeds so many things.

00:32:59.849 --> 00:33:00.769
, in the platform.

00:33:01.229 --> 00:33:07.089
And then when you can layer on
sophisticated reporting and advanced

00:33:07.099 --> 00:33:11.189
performance analytics, like you can
bring to the table, Duke, you'll

00:33:11.549 --> 00:33:18.145
have just an unbelievable advantage
in visibility alone against anybody.

00:33:18.575 --> 00:33:21.585
Your industry or not, your
competitors are not just against.

00:33:22.085 --> 00:33:26.372
Anybody, but you have to invest in it and
you have to work towards it and you have

00:33:26.372 --> 00:33:28.372
to work and commit to maintaining it.

00:33:28.899 --> 00:33:34.539
And those are the, the areas where I
think a lot of companies struggle to is,

00:33:34.639 --> 00:33:35.659
especially with that maintenance piece.

00:33:36.388 --> 00:33:40.538
Duke: man, we're like, we're like 60
seconds away from 40 minutes to record.

00:33:40.538 --> 00:33:40.818
Like,

00:33:41.359 --> 00:33:42.158
Chris: That's what

00:33:43.238 --> 00:33:45.358
Duke: how could we have
possibly ended better?

00:33:45.358 --> 00:33:48.058
That was like, you've been guiding
us towards this all the time.

00:33:48.068 --> 00:33:49.198
Chris, you pulled a magic trick off.

00:33:50.869 --> 00:33:51.259
Chris: Ta da!

00:33:53.148 --> 00:33:54.778
Duke: can get that pitch
in right at the end.

00:33:54.848 --> 00:33:55.468
That's amazing.

00:33:56.063 --> 00:33:56.803
CJ: No, absolutely.

00:33:56.803 --> 00:33:57.083
Chris.

00:33:57.093 --> 00:33:57.833
, this has been great.

00:33:57.873 --> 00:34:01.833
, it's been awesome talking to both
a magician and a, , and a CMA.

00:34:01.833 --> 00:34:02.053
Right.

00:34:02.053 --> 00:34:03.613
And maybe that's what the M stands for.

00:34:03.823 --> 00:34:04.183
Um,

00:34:07.264 --> 00:34:09.064
Chris: I guess maybe it's C M M A

00:34:09.263 --> 00:34:10.263
CJ: yeah, there we go.

00:34:10.434 --> 00:34:14.393
Chris: now I sound like a fighter,
and I'm not a fighter, so.

00:34:14.874 --> 00:34:17.014
Well, I hope you guys are going
to knowledge, and I'll show

00:34:17.014 --> 00:34:18.383
you some of the magic stuff.

00:34:18.553 --> 00:34:18.803
CJ: will

00:34:18.928 --> 00:34:19.698
Duke: definitely are.

00:34:20.054 --> 00:34:22.000
Chris: Alright, well, Yes,

00:34:22.015 --> 00:34:23.575
Duke: and gentlemen,
this has been Chris Hsu.

00:34:23.625 --> 00:34:25.925
, thanks so much for listening and I
guess we will see you on the next one.

00:34:26.950 --> 00:34:27.440
Chris: for having me.

00:34:27.940 --> 00:34:28.610
CJ: Absolutely.

00:34:28.705 --> 00:34:29.745
Duke: Still no outro though.

00:34:29.990 --> 00:34:30.990
CJ: Still no outro.