Your technology stack can create a competitive advantage against other OEMs. In this episode, host sits down with , VP of Marketing Strategy at , to discuss how to optimize OEM-dealer relationships through smarter technology and processes. You’ll...
Your technology stack can create a competitive advantage against other OEMs.
In this episode, host Joe Mills sits down with Dustin Clark, VP of Marketing Strategy at Element Three, to discuss how to optimize OEM-dealer relationships through smarter technology and processes.
You’ll learn:
How to make OEM and dealer technologies work together
Why both parties will get value from making that connection point happen
Which technology options you can use based on different budgets
Things to listen for: (00:00) Introduction (01:17) Identifying the missing piece in OEM-dealer technology stacks (02:28) The importance of automating the lead handoff (04:03) Tools and platforms for building the bridge between OEMs and dealers (04:52) Addressing data privacy concerns (06:22) How OEMs can overcome dealer hesitation about sharing customer data
Manufacturers like you want to enter new markets, create lasting partnerships with dealers, and earn lifetime customers.
You want to move inventory.
Taking learnings from our 15+ years serving leaders in the outdoor recreation and commercial vehicle segments, we've created The Inventory —an educational podcast focused on how to win in your distribution model and bridge the gap between manufacturer and dealer.
From dealer programs to product portfolio, we'll cover topics that are relevant to helping you grow market share and ultimately move more units.