61: Dan Slagen / How (and Why) ThriveHive Went All-In On Small, Local Businesses

ThriveHive CMO Dan Slagen joins John to discuss:
- the challenges of marketing to the SMB
- how to develop a marketing strategy for a high-churn, high CAC audience
- how to foster a better working relationship between marketing and sales, and
- how channel/partner marketing has been the key to it all

Show Notes

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